All articles by Mattias Björklund – Page 9
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ArticleAsics introduces four-legged ambassador to promote mental well-being
Asics has recruited Felix the Samoyed, one of Instagram’s favorite dogs, with 1.2 million followers.
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News briefsDominique Gathier is appointed Vice President Teamsport at Puma
Loyal servant will take control over footwear, apparel and accessories for football, handball and more.
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ArticleDick’s Sporting Goods is acquiring Foot Locker for $2.4bn
Dick’s Sporting Goods is acquiring Foot Locker for an equity value of about $2.4 billion.
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ArticleLe Coq Sportif seems to be drawing buyers
The classic French brand is up for sale, and there are rumors of two potential buyers.
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ArticleHelly Hansen extends 40-year partnership
Helly Hansen and the Norwegian Sailing Federation extend their partnership to last 44 years – at least.
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ArticleIntersport Sweden, Intersport Denmark to merge
Intersport Sweden and Intersport Denmark have announced their merger into a unified Nordic structure.
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ArticleStiga receives Swedish sports industry prize
Industry organization Svenskt Sportforum has named Stiga its ”Star of the Year.”
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News briefsIntersport and Hyrox announce partnership
Hyrox, the World Series of fitness racing, has announced a partnership with Intersport International.
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News briefsWPLL is here: Professional women’s football in England gets a new look
WPLL, or Women’s Professional Leagues Limited, is the new name and organization of the league in England.
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News briefsMadeleine Persson has been elected to the Stadium Group’s board of directors
Persson used to be a member of H&M’s group management.
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News briefsPure Hockey continues its nationwide growth in the US
One of the US´s leading hockey retailers continues nationwide growth with entry into South Dakota.
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News briefsRossignol Group appoints Adam Ketcheson as Chief Commercial Officer
Ketcheson’s appointment is effective June 2, 2025.
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ArticleUpdated: Puma remains stable as currency-adjusted sales stay flat in Q1
Puma reports a decline in Q1 profit, sales flat and guidance unchanged, but there is no forecast for the impact of tariffs.
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News briefsNew Balance opens its first Swedish flagship store
New Balance continues to open up stores. Now the company opens its second store in the Nordic region.
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ArticleIntersport’s new global campaign features FC Bayern icon
The campaign wants to demonstrate the diversity of sport and its ability to individually inspire and collectively connect people.
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ArticleNike keeps changing management, Amy Montagne new President
Four people are involved as Nike continues to make strategic changes to its Senior Leadership Team, and one loyal servant is set to retire.
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ArticleSwedish sports retail sales up 7.6% in Q1 2025 after three years of decline
When winter never came, running shoes, sneakers and low price goods grew big. Ecom bloomed by almost 20 percent during the period.
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News briefsSpeedo and the German Swimming Federation extend their partnership
The collaboration is set up for five years and will run through 2029.
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News briefsUS sneaker industry appeals to Trump in letter: ‘Spare us from tariffs’
The letter supports a petition signed by such brands as Nike, Adidas, Saucony, Puma and Crocs.
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News briefsMizuno USA has a new Associate Marketing Manager
Mizuno USA promoted Will Cutler to associate marketing manager of its running division on May 1.
