All articles by Mattias Björklund – Page 8
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ArticleIntersport named official sponsor for EuroGames 2025
The multi-sport event that celebrates inclusion, diversity, and unity through sport, is the largest LGBTQIA+ event of its kind in Europe
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ArticleDecathlon, Bambuser in extended tech partnership
Decathlon has expanded its video service to include 10 additional product categories, following a period of conclusive testing in its e-bike category.
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News briefsJohn Hoke leaves Nike after 33 years
In October, another one of Nike’s most faithful servants will leave Beaverton, Oregon.
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News briefsHelly Hansen deal completed by Kontoor Brands
Kontoor Brands, the parent of the Wrangler and Lee denim brands, was spun off from VF Corp. in 2019. The transaction was first announced on Feb. 19.
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ArticleFrasers Group becomes new majority owner of XXL, as Altor sells entire stake
The inevitable has happened. XXL’s majority owner, Altor, has accepted Frasers Group’s bid for its stake in XXL, making Frasers the new majority owner of XXL.
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News briefsAuthentic Brands Group acquires Dockers
The parent company of Reebok, Quiksilver, Roxy, and more has acquired the well-known brand from Levi Strauss & Co.
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ArticleXXL and Stadium could face millions in fines on price fraud
Ten companies have once again misled consumers with their pricing, according to the Swedish Consumer Ombudsman. If no improvement is made, the Swedish chains risk heavy fines.
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News briefsNike prices will rise 10% on June 1 in the US
Due to tariffs, Nike clothing and equipment will cost between $2 and $10 more.
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ArticleAsics and Adidas stop using kangaroo leather, but what’s next?
After Puma, Nike and New Balance stopped using kangaroo leather, Adidas and Asics have now communicated that 2025 will be the final year the material will be used in the production of football cleats.
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ArticleOn brings prior H&M CEO to its board for global growth
Swede Helena Helmersson brings loads of routine from a long career in the fashion industry when On wants to raise its growth tempo.
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ArticleSwedish ICIW grew 20% in 2024, aims for more European markets
Swedish gym brand ICIW (short for I Can I Will) started in 2012. Today it is established in several of Sweden’s largest gym chains and is available in over 300 stores across the Nordic region and Europe, at sports giants such as Stadium, Intersport, and etailer Zalando.
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News briefsNike eats humble pie as the brand returns to Amazon after six years
According to several media reports, Nike’s products will once again be sold on Amazon’s platform following a five-year hiatus.
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News briefsAllbirds signs agreements with two new distributors
Footwear brand signs agreements covering multiple countries in Central and South America and Southern Europe.
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News briefsHead partners with Portico Sport to grow its padel business
Portico has a presence in over 35 countries and has installed over 4.000 courts.
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ArticleDanish running brand MOVV gains ground in Europe
Running specialty retailers see high demand, and the brand is invited to the Sport 2000 Running Experts Fair.
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ArticleBjörn Borg rose 9.0% during Q1, shoes showed three-digit growth
The footwear segment improved threefold, growing by 208 percent, and sportswear by 13 percent compared with 2024.
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News briefsOn supports female running project
A former Swiss Athletics coach will be the coach of the project.
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ArticleNorwegian retail back on track, Q1 2025 shows growth
After fighting many economic challenges in 2023 and 2024, Norwegian retailers showed 3.6 percent growth in Q1 2025.
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News briefsHugo Boss has nominated Michael Murray to its supervisory board
Frasers Group CEO Michael Murray joins Hugo Boss supervisory board.
