All articles by Mattias Björklund – Page 5
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News briefsZalando boss quits, replaced by two new colleagues
Baum’s achievements during his years with the company include steering it through a pandemic and establishing the brand in several new markets.
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ArticleDecathlon in technology collaboration with British Rheon Labs
Rheon has already collaborated with brands like Adidas, Rapha, Macron and many others who have chosen to use Rheon materials and technology in sports equipment.
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News briefsSport 2000 gets another facelift
Sport 2000 Group International has once again updated its logo. This is to be as visible on digital platforms as possible, the company said.
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News briefsHead to launch first-ever tennis shoe with Boa
Shoes and boots for running, biking, snowboarding, and more. But here is the first-ever Head shoe with Boa wrap for tennis.
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ArticleXXL leaves the stock exchange and asks suppliers for a deadline
XXL’s sweaty summer continues. In this latest chapter of the never-ending retail drama, the retailer leaves the Oslo stock exchange.
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News briefsBVB and Puma extend their partnership
Puma and Bundesliga club Borussia Dortmund have extended their kit partnership with a deal that is set to run until 2034.
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ArticleAllbirds announces financing strategy to support growth
The company hopes that the expanded credit facility will strengthen its financial position and provide flexibility for future strategic equity sales.
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ArticleSyre partners with Target, Houdini and Gap to produce reused polyester
One year after launch, Syre has partnered with three big brands to produce reused polyester in a circular approach.
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ArticleWFSGI and SFIA in joint statement for keeping sports equipment affordable
With Trump tariffs and rising sports product prices, both organizations have made a joint statement to try to prevent price increases in sports equipment.
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News briefsFirst shots of Stella McCartney´s eco shoes with Balena Science
“It’s a closed-loop production, so it ensures completely zero waste. It is mind-blowing,” McCartney said about the release.
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News briefsFirst Saucony flagship store ever in the UK has opened up
With lockers for running groups, an integrated café, and of course a lot of running shoes, Saucony’s first UK flagship is a run-to-place.
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News briefsTime’s 2025 influential companies list names On
People recognize the Swiss sportswear brand for its global influence, innovation, and continued growth in performance and design.
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ArticleHead takes over Aqualung Group
On June 26, the Commercial Court of Nice ruled that Head was the winning bidder for the troubled Aqualung Group, which was placed under receivership on May 16.
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News briefsPeak Ski Company, co-founded By Bode Miller, collapses
US Olympic champion Bode Miller´s ski brand has collapsed amid debt & allegations of mismanagement.
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ArticleSellpy grew 35% in 2024 but is unprofitable
The Swedish online company increased its turnover to €160 million in 2024, but at the same time, the company’s losses increased.
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News briefsMacron extends Wrexham partnership
Another football sponsorship deal for the Italian company that has grown its turnover to €223.6 million in 2024.
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ArticleLager 157 made €43m in profit 2024
Sales increased by 28 percent and landed at SEK 3.5 billion. Pre-tax profit was close to half a billion kronor but ultimately landed at SEK 478 million (€43 million).
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News briefsBruno Cercley bids to take over Aqualung
The former CEO of Rossignol and former chairman of the supervisory board of Aqualung has just submitted a takeover bid.
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News briefsNew GM for Adidas India
Adidas has appointed Vijay Chauhan as General Manager of Adidas India.
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News briefsVF Corp. appoints new president for Napapijri
VF Corp. has appointed Valentina Visconti Prasca as president of Napapijri.
