All articles by Mattias Björklund – Page 10
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News briefsVF confirms 400 more layoffs
VF Corp. has confirmed that 400 more employees will lose their jobs; the layoffs will take place throughout the Americas, Europe, and Asia regions.
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ArticleRip Curl’s all new iOS app also turns Apple Watches into surf stations
For the first time, Apple Watch users can access the full Rip Curl surf experience with the same features as the Search GPS watch.
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ArticlePuma is closer to its 2050 goal: 90% of products now contain recycled materials
One milestone achieved, says the company’s Senior Director of Sustainability to SGI Europe.
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News briefsAdidas steals GM of basketball from Puma
Max Staiger will fill the role left vacant by Eric Wise, who stepped down from his position in February.
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ArticleChina and Anta Sports at forefront of WFSGI’s general assembly 2025
For the first time in China, WFSGI’s general assembly brought together over 60 members from across the globe.
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News briefsFormer Puma and Nike exec joins wearable tech brand
Hubertus “Bert” Hoyt, with 22 years at Nike, joins DBIO.
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News briefsEngland Rugby confirms Castore as Official Technical Kit Partner
England Rugby and Castore have announced a new long-term partnership.
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News briefsJackpot for Adidas – new store in Vegas
Adidas is making its presence known in the city, establishing a flagship on – where else? – the Strip.
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News briefsShareholder lawsuits settled by Peloton
The settlement hearing is set to take place on June 13 in federal court, Eastern District of New York, Brooklyn.
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ArticleNew Wave Sports Q1 net sales increased by 9.0%
CEO Torsten Jansson: ”We are opening another warehouse in the south of the US to improve customer service in that region.”
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ArticleNike promotes loyal servant as Chief Strategy Officer
Nike keeps swapping people in the company. Jennifer Hartley, a 14-year company veteran, is the latest, and the 15th key person in the last nine months.
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News briefsAsics to host a speed race in Tokyo
Asics will be closing the streets of Tokyo on Saturday, 3 May, to host a unique speed race.
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ArticleAdidas Q1 2025 results better than expected, sales up 13%
The company’s revenues grew by nearly €700 million and reached €6.153 billion in Q1.
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ArticleHead to aquire classic diving brand
Head is about to acquire Aqualung Group and create a market leader in the watersports market.
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ArticleShred and Catrade in distribution partnership
Shred partners with Swiss distributor Catrade to develop its presence in the Swiss market for eyewear and protection.
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News briefsSaucony exceeds 40% retail growth in China in Q1
MS Sports Company Limited reports retail trends for its core Xtep and Saucony brands.
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News briefsHoka opens its first store in Vietnam
The store is located in the center of Ho Chi Minh City and is a partnership with distributor CBS.
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News briefsFabletics sued for its VIP Program
A group of US customers feels misled by the Fabletics VIP membership program and has filed a lawsuit against the company.
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News briefsRevelyst announces a leadership transition plan
The co-founder duo is succeeded by longtime golf industry professional Jeff Foster, who will become the new President.
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News briefsDouble-digit growth in Q1 for 361 Degrees
The Chinese brand’s in-store sales of core branded products improved 10 percent to 15 percent in the first quarter of 2025.
