More about brands – Page 107
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News briefs
Anta Sports’ controlling shareholder plans to sell a 3.3% stake in the company
Anta International Group Holdings has agreed to sell a stake of about 3.26 percent in Anta Sports Products, of which it is the controlling shareholder, according to a stock exchange filing made on April 21. The sale of 88 million shares in the company for HK$11.57 billion (€1.24bn-$1.49bn) will reduce ...
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News briefs
Salomon to release a running shoe for the circular economy
After three years of R&D – largely to find separable materials – Salomon is introducing this spring its first recycled and recyclable shoe, a road-running model designed to balance performance against the demands of the circular economy. The 285-gram Index.01 has the R.Camber rockered design for heel-to-toe transitions, a molded ...
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News briefsUA scales back plans for its new global headquarters
Under Armour plans to have a new headquarters in place by 2025 on the 50-acre waterfront property it acquired in Port Covington, South Baltimore, from Kevin Plank in 2016. Its design takes its cues from the pandemic’s lockdowns, mixing office with home working, and scales back initial plans for nearly ...
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News briefs
Lululemon tests a product resale program
As one of its contributions to the environment, Lululemon will test a resale program for its clothing in California and Texas in May, adding some other markets in June. Called Like New, the program will allow customers to receive e-gift cards in exchange for “gently used” Lululemon garments dropped at ...
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News briefs
Adidas’ new marketing campaign focuses on “possibilities”
In Adidas’ newest marketing campaign, “Seeing Possibilities,” several well-known endorsees of the brand appear at home in a series of 20 documentary films, representing yet another chapter in its wider “Impossible is Nothing” campaign. The theme this time is the “rebellious optimism” of sport as it relates to the brand, ...
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News briefsNike introduces prototype eco-football
Nike has introduced a football made of fully recycled yarn trimmings that would otherwise have ended up in a landfill. The shell is made of recycled airbag scraps from the manufacture of Nike’s Air Max line. The ball remains a prototype, but there appear to be plans to release it ...
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News briefs
UYN to sponsor a champion cyclist’s team
Unleash Your Nature (UYN) has signed an endorsement deal with Israel Start-Up Nation, a cycling team led by Chris Froome, who has won the Tour de France four times. Also on the team are Andre Greipel, Daniel Martin, Sep Vanmarcke, Michael Woods and Alex Dowsett. UYN will be supplying Energyon ...
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News briefs
Adidas is one of the Top 10 companies for corporate reputation
Adidas has ranked 7th in “The 2021 Global RepTrak 100,” a ranking of corporate reputation for companies with global revenues above $2 billion, compiled by The RepTrak Company, a reputation data and insights company based in Boston. Lego Group has taken the top spot, followed by Rolex, in the second ...
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News briefs
S&P upgrades its outlook for Foot Locker
The st onger-than-expected performance of Foot Locker in the past financial year has led Standard & Poor’s to upgrade its outlook for the company from negative to stable, while affirming its BB+ issuer credit rating. Foot Locker’s leverage reached a range in the mid-1x; which was much better than the ...
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News briefs
Foreign sports retailers dominate on Facebook in Spain
CMDsport has published a report on the social-media presence of the top purveyors of sporting goods and sportswear in Spain. The top platform is Facebook, followed by Instagram and Twitter, and on Facebook the top chain, by a large margin, is JD Sports, with 3.47 million followers. JD is the ...
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News briefs
Asics releases new eco-friendly Earth Day Pack
Asics has launched a new Earth Day Pack, defined by the brand as “Asics’ most environmentally sustainable cross-category collection ever.” The new range of eco-friendly running shoes and apparel was obtained through a circular manufacturing approach that used around 5 tons of textile waste, the equivalent of 25,000 T-shirts, recycled ...
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Article
Strong post-pandemic progress for Li Ning and Xtep
As they are only obliged to publish their results for the first half and the full financial year, some more public Chinese sporting goods companies published an operational update for the first quarter, following up on Anta Sports Products’ previously reported excellent post-pandemic figures for the period. Li Ning Company ...
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News briefsKappa collaborates on Naples’ kit with an Argentine designer
County of Milan, a brand run by the Argentine designer Marcelo Burlon, has collaborated with Kappa to revamp the uniform of the SSC Napoli football club in a rather sumptuous way. Kappa, which is the official sponsor of the club, calls it “a celebratory collection” to “convey the culture, ...
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ArticleTexon introduces “ground-breaking” ProWeave technology
Texon International has presented ProWeave, describing it as a “ground-breaking” jacquard weaving technology which it claims makes it possible to seamlessly integrate functional and design weaving into a single sheet of material. The company says that a number of world-leading sports brands are currently evaluating its new performance fabrics. According ...
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News briefs
Canada Goose will buy back fur and upcycle it
Reacting to the attacks of animal welfare activists, Canada Goose has introduced a new Fur Buy Back program to help achieve the declared goal of ending the purchase of new furs by 2022, while introducing reclaimed fur into the supply chain. A global Reclaimed Fur Working Group has created an ...
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News briefs
Dish sues Peloton, Lululemon and Icon Health & Fitness over streaming technology
Connected fitness remains a hot issue in terms of intellectual property rights. Dish Network Corp. and its Sling TV division are suing Peloton Interactive, Lululemon Athletica and Icon Health & Fitness for allegedly infringing five patents for technology that improves the quality of video content on the internet through multi-bitrate ...
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News briefs
Adidas uses mushroom fibers in a Stan Smith model
Adidas has launched the Stan Smith Mylo, its first shoe whose upper is made with the Mylo material, a soft, natural and renewable alternative to leather that uses mycelium, which comes from the roots of mushrooms. Developed by a biotechnology firm, Bolt Threads, Mylo is described by the company as ...
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News briefs
Puma reportedly agrees not to use the Tokyo 2020 mark
Puma has reportedly settled a dispute with the U.S. Olympic and Paralympic Committee (USOPC), which claims to own trademarks for the Tokyo 2020, Beijing 2022 and Paris 2024 labels, with the right to use them for licensing and sponsorship agreements. The committee and Team USA had filed a suit against ...
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News briefs
Kolon Sport partners with Aquafil for an apparel line with recycled nylon
Kolon Sport, the South Korean brand of sports and outdoor apparel, has partnered with Italian nylon maker Aquafil to develop a new ecological material which they call Kolon Nylon. The 100 percent recycled nylon material has been used for ten garments in Kolon’s spring/summer 2021 collection, including vests, jackets and ...
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News briefs
Under Armour outlines specific environmental pledges
Under Armour (UA) has announced three specific commitments to reduce the impacts of its operations on the environment. Firstly, the company has committed to reduce absolute scope 1, 2 and 3 greenhouse gas (GHG) emissions by 30 percent by 2030 from a 2018 base year - a science-based emissions target ...
