More about brands – Page 11
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ArticlePuma appoints A$AP Rocky as Creative Director for F1 partnership
Source: Ryo Sato A$AP Rocky, Puma x F1 Creative Director Earlier this year, Puma announced a long-term partnership with Formula 1 (F1), becoming the exclusive licensee and on-track retailer at all races. Now, Puma and music artist, creative and designer A$AP Rocky officially announced a long-term creative ...
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News briefsNBA sponsorship revenues for the 2022/23 season hit $1.66bn
The National Basketball Association (NBA) posted record sponsorship revenues of $1.66 billion during the 2022/23 season, representing a 1.3 percent increase from the previous year, according to a study by Chicago-based sponsorship consultancy IEG. The figure, reported by Forbes, includes league, team and venue sponsorship rights fees while it excludes ...
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News briefsPeloton to offer NBA and WNBA-themed classes through new partnerships
Peloton, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a multi-year partnership that will make Peloton the official fitness partner of the two associations. Through the collaboration, NBA League Pass, the league’s premium live game subscription service, will be available on compatible Peloton devices ...
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News briefsTournament woes in the pádel world
Through Setpoint Events, the World Padel Tour (WPT) has canceled the Buenos Aires Padel Master, reducing its November tournaments to two: the Areco Malmö Padel Open and the Skechers Mexico Padel Open. The stated reason was delinquent payments from “the local promotors.” This would be the organization of Argentine businessman ...
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AnalysisMarket Analysis: The sports apparel market 2022
Our annual summary of the sports apparel market brings you global revenue and market-share development, and a regional breakdown of 29 companies.
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News briefsAdidas and Babe team up for golf-ready collection
Adidas and Japanese brand Bape® (“A bathing ape”) continue their celebration of Bape’s 30th anniversary with a golf-ready collection featuring a pair of custom Stan Smith sneakers and a selection of performance apparel and accessories. In addition to the Babe Stan Smith Golf with removable kiltie lace cover, golf graphic ...
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News briefsVictoria’s Secret will expand its swim and sportswear offering
Victoria’s Secret has announced plans to widen its swim and sportswear offering to bring customers back. The company had shifted away from those categories in recent years to concentrate on intimates, but underwear sales and customer visits have declined following that decision, the company said during a meeting for investors ...
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News briefsNike and Spotify launch the Make Moves Fund in the U.K.
Source: Nike Flo Nike has joined forces with Spotify in the UK to create the Make Moves Fund, which will use the power of music to get girls moving and help improve their mental well-being. The new partnership was announced on World Mental Health Day on Oct. ...
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News briefsPolartec launches new brand ethos
Sending its press release from “Planet Earth, the Universe,” Polartec announced a new brand ethos, “Made To Go Beyond.” The new positioning and identity represent an evolution for the brand owned by Milliken & Company and form the foundation for future communications, reflecting and resonating with changing consumer values and ...
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ArticlePuma celebrates Tommie Smith’s legendary gesture at 1968 Olympics
In 1968, at the Olympic Games in Mexico City, American sprinter Tommie Smith made history with his “Silent Gesture,” now also known as the Black Power Salute. On Oct. 16, 1968, he had run to gold in the 200 meters in world record time. After receiving his gold medal, he ...
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News briefsShaun White expands Whitespace brand with women's clothing line
Shaun White, the three-time Olympic champion from the US, is expanding his eponymous brand to include performance apparel for women aimed at riders of all disciplines. The brand, developed in partnership with US outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard and has since evolved into a ...
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SponsoredRevolutionizing footwear retail
How one company is helping retailers to increase customer satisfaction, reduce returns, lower CO2, and merge in-store and online experiences.
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SponsoredPolartec introduces performance fabrics made with Biolon:
Nylon just got betterPolartec has upgraded two of its most iconic existing product platforms, setting a new standard for sustainability in functional fabrics.
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SponsoredA circular solution for the footwear industry
Discover the world’s first biodegradable and industrially compostable comfort and performance foam technology for footwear
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SponsoredHow the GORE-TEX brand wants to extend the life of its products
Our interview explores Gore’s commitment to extending product life, consumer education campaigns, and the newly launched GORE-TEX Gear Tour.
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News briefsSailGP teams up with Mover to create plastic-free technical sportswear
Global sail racing league SailGP has announced a collaboration with Swiss sportswear firm Mover, a pioneer in 100 percent plastic-free apparel, to create “the world’s first plastic-free technical sportswear.” The collaboration sees the release of a capsule collection of six items, including T-shirts, polos and fleece hoodies, all crafted from ...
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News briefsPuma announces new partnerships with CONMEBOL and CAF
Puma has announced a partnership with the South American Football Confederation (CONMEBOL) for all club and national team matches for the next three years, starting from the 2024 season. Founded in 1916, CONMEBOL is the oldest continental football federation. Puma will sponsor major tournaments across Latin America like the Copa ...
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ArticleStereo Skis partners with Aamodt, adds FIS-certified comp skis
Source: Stereo Skis Kjetil André Aamodt and Jens-Martin Johnsrud Norwegian ski brand Stereo Skis is partnering with Norwegian ski racing legend Kjetil André Aamodt, who will serve as an ambassador and collaborator in the development of the brand’s first FIS-certified ski collection. Aamodt – the world’s most ...
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News briefsSerena Williams first athlete to receive Fashion Icon award
Serena Williams is receiving the Fashion Icon award at the 2023 CFDA Fashion Awards presented by Amazon Fashion. The tennis champion is the first athlete to receive this award. Williams, who smashed countless records during her career, is also an entrepreneur, philanthropist and designer. Her lifelong passion for design led ...
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ArticleFrance’s Ligue 1 eyeing the US
Ligue 1, the top football league in France, could be mulling over regular-season matches in the US, according to Front Office Sports. The league receives an annual $85 million for the foreign broadcast rights of its matches, but that contract (with BeIN Sports) is coming to an end. The league ...
