More about brands – Page 110
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News briefs
Nike sues over a satanic Air Max
Nike is sueing a Brooklyn company, the MSCHF Product Studio, which has sold a lot of 666 pairs of altered Air Max 97 shoes with satanic-themed detailing, embroidery and a drop of human blood on the insole. MSCHF collaborated with a rapper, Lil Nas X on the customized Air Max ...
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News briefs
Mont.Black launches instantly adjustable all-terrain pole
Mont.Black, the British alpine equipment start-up based in Leeds, has unveiled the ATP-01, an alpine pole that can be instantly adjusted at the press of a handle-mounted button. This enables the user to change the length quickly and easily without stopping to fiddle with clasps. Traditional adjustable poles typically take ...
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Article
After posting brilliant results, Lululemon will form three regions
The yoga apparel specialist seems unstoppable, posting sales and earnings for the fourth quarter that were at the high end of its forecasts. Lululemon Athletica saw its net income progress by 11 percent from the year-ago quarter to $329.8 million. The gross margin rose by 0.6 percentage points to 58.6 ...
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News briefsTaizo Shimano appointed new president of Shimano
Source: Shimano Taizo Shimano Shimano, the global leader in bicycle components and a major factor in the fishing tackle market, announced some management changes at its 114th general meeting of shareholders and the board of directors on March 30. Yozo Shimano, currently serving as the fifth president ...
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Article
Industry and governments react to Myanmar military coup
Pou Chen, the Taiwanese group that controls Yue Yuen, announced on March 30 that it has decided to shut down temporarily its production of athletic shoes for Adidas and Nike in Myanmar for safety reasons. The local management and essential staff will remain in place for maintenance purposes. A Taiwanese ...
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News briefs
Salming to introduce a pádel line
As already reported, the Spanish version of paddle tennis, pádel, is growing strongly in Sweden. A few years after testing a shoe for the sport, Sweden’s Salming is adding pádel to its range of racquet sports, which comprises handball, squash, volleyball and floorball. According to Sportfack, Malor International, a firm ...
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Article
Statements on forced labor stoke short-lived ire in China
The boycott in China of Nike, Adidas and other Western brands over their stance against alleged human rights violations in the cotton-manufacturing province of Xinjiang is losing momentum, at least in the sports sector, according to an article in the South China Morning Post. Both Nike and Adidas have remained ...
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News briefs
New line brings ViralOff to retail customers
An Italian company called Colors has channeled Polygiene’s ViralOff antimicrobial treatment into a line of products for retail customers. The Regenesis ViralOff Trigger Shield line of sprays and other products works on soft surfaces, hard surfaces and fabrics. It also meets the same ISO standards as regular ViralOff – eliminating ...
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News briefs
Joint campaign by Puma and Deichmann
Puma and Deichmann, the low-priced German-based shoe retailer, have launched the #WhateverSuitsYou campaign, which features the American singer Bebe Rexha. The campaign targets women and advocates to wear fashion that suits them. It is accompanied by a capsule collection comprising two sneaker models and three bags. The products are priced ...
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News briefs
Superdry is sponsoring an amateur boxer's pro debut
Superdry is sponsoring Campbell Hatton for his first professional boxing bout on March 27. Hatton, 19, is the son of the two-weight world champion Ricky Hatton. He and his promoter, Eddie Hearn of Matchroom, will be wearing clothing from Superdry’s Sport Performance line.
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News briefs
Sport England promotes the return to sports
Sport England has hired Cake, the sports marketing arm of the Havas advertising and PR agency. The public body – established by Royal Charter in 1996 to “give everyone in England the chance to benefit from sport and physical activity” – has for its immediate priority the #ReturnToPlay campaign, which ...
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News briefs
Sports Direct launches long-term initiative to drive gender equality in sports
Sports Direct has unveiled a new initiative and campaign, called “Equal Play,” which is meant to address inequalities in sports and help close the gender gap over the next four years and beyond. The project has been informed by a new study, commissioned by the British sports retailer with Women ...
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Article
Decathlon expands in southern Russia
Decathlon has started building a mega-store in Sochi that will be one of the chain’s biggest ones in Russia when it opens its doors on 5,000 square meters of selling space in 2022. The company is also planning to contract out new suppliers in the region, which hosted the Winter ...
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ArticleUzbekistan to produce Nike and Adidas footwear for Asia, Europe
The Uzbek company SinoInternational has inked an agreement to produce 3 million pairs of shoes in total under the Nike and Adidas brand names at its new factory in the Andijan region, starting from the fourth quarter of 2021. The facility is expected to achieve full production in the third ...
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News briefs
Save the Duck collaborates with Stella Jean on outerwear collection
Save the Duck, the Italian brand of animal-free outerwear, has collaborated with Stella Jean on a new capsule collection for autumn/winter 2021/22. The collection includes three quilted jackets and three nonquilted jackets, some of them featuring a kimono style. The style reflects the designer’s multicultural heritage. Jean’s mother is Haitian ...
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News briefsNew 3D foot scanning system by FootBalance
FootBalance has launched a new, advanced 3D foot scanning system for running and other specialty stores that want to offer a more personalized product and experience. Called MyFootBalance® and described by the Finnish company as an intuitive system that is easy to operate, it combines computer vision and machine learning ...
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News briefs
New finance director for Under Armour EMEA
Under Armour is going to relocate Chris Goodall from Panama to Amsterdam to serve as financial director of the company for the EMEA region. The former financial planning and analysis manager at Hackett London had been appointed to a similar role at UA in Panama in 2015, with responsibility for ...
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News briefs
Foot Locker has a new CFO, earns praise from Moody’s
Moody’s has confirmed Foot Locker’s positive Ba1 corporate family rating, in spite of Covid’s effects on its business, considering that its liquidity is very good. Other assets are its scale, geographic diversification and well-recognized brand names. Key risks are the chain’s narrow focus on the fashion-sensitive premium athletic footwear and ...
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News briefsInov-8 launches first running shoe with graphene in the midsole
As planned, Inov-8 presented a new ultratrail running shoe that is the first one to use graphene in midsole, after testing various mixes with high-tech polymers over a total distance of 18,000 km. The English brand claims that its graphene-enhanced midsole offers 25 percent more energy return than an industry-standard ...
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News briefs
Zalando splits its marketing department
Zalando’s head of global marketing, Barbara Daliri-Freyduni, has resigned. She had been with the German e-commerce company since October 2019, when she was hired to be its senior vice president of demand. Before that, she was at or near the top in the management of marketing operations at Microsoft for ...
