More about brands – Page 123
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News briefs
TaylorMade and Dustin Johnson extend their partnership
TaylorMade has extended its sponsorship deal with Dustin Johnson, the No. 1 player in the Official World Golf Rankings. The financial details of the multi-year extension have not been unveiled. Johnson, 36, has been with TaylorMade since turning professional 14 years ago. The American golfer has amassed 24 PGA Tour ...
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New cycling shorts use electrical impulses to improve performance
Impulse, a British start-up, has unveiled new smart cycling shorts that use electrical impulses and artificial intelligence (AI) to stimulate the cyclist’s muscles while moving in order to improve his or her performance. The product is set to be showcased at the upcoming Consumer Electronics Show (CES) later this month, ...
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News briefs
Whoop partners with the PGA Tour
Whoop, the American “athletic performance maintenance company,” and the PGA Tour have announced a multi-year partnership that makes Whoop the official fitness wearable of the PGA Tour and PGA Tour Champions and a sponsor of the PGA Tour Active program. To activate the partnership, Whoop and the Tour will implement ...
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News briefs
Puma unveils the new Fuse sneaker
Puma has introduced the Fuse, a new cross-training shoe designed to resist the toughest workouts. The all-new sneaker has been tried and tested by the brand’s athletes, including Lewis Hamilton, the company said. The Fuse features a 4mm drop and wide toe boxes to provide stability. Its Pumagrip rubber outsole ...
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News briefs
Decathlon France will sell Brooks running products in its stores
Decathlon will be selling Brooks running products in its French stores starting mid-February. According to reports in sport-guide.com, they will be initially available in 25 Decathlon stores, mostly in the Paris/Ile de France region. Brooks products will not be available via Decathlon’s e-commerce site, though. The vertical French-based sports retailer ...
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Short stops
PRODUCT
+++ Nike will be releasing in early 2021 an eco-friendly “Mean Green” iteration of its Challenger OG sneaker that is made using at least 20 percent recycled waste +++
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News briefsLululemon collaborates with London artist
Lululemon – which, thanks to lockdown-inspired fitness, enjoyed year-on-year increases of 22 percent in global sales and 160 percent in European sales in its third quarter ended on Nov. 1 – is starting the new year with a collaboration with a European designer. The Canadian sports apparel brand has launched ...
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ArticleWolverine makes two big executive appointments
Wolverine Worldwide has made a couple of executive appointments to ring in the new year. It has expanded the duties of Jim Zwiers, the current president of its international group. Zwiers is now also president of Wolverine’s global operations group, overseeing portfolio-wide sourcing, logistics, distribution, customer service and information technology. ...
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News briefs
Garmin buys GEOS Worldwide
Garmin has acquired GEOS Worldwide, a company based in Montgomery, Texas that provides emergency monitoring and incident response services including search and rescue services for skiers, outdoor adventurers and boaters. The terms of the asset deal were not disclosed. Garmin plans a more extensive integration between its own capabilities and ...
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News briefs
Jeff Bezos and Phil Knight made the largest donations in the U.S. in 2020
According to the annual list of top donations in The Chronicle of Philanthropy, Jeff Bezos made the single-largest charitable donation in 2020. The $10 billion gift by the Amazon founder and CEO, which was announced in February, contributed to launch the Bezos Earth Fund, an initiative that is designed to ...
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News briefs
Hoka will hold footraces to highlight its new sneaker
Hoka One One has launched the Carbon X 2, described as a new “lightweight and propulsive” running shoe. To celebrate the launch, the brand will be sponsoring, under the name Project Carbon X 2, a series of 100K footraces in the U.S. and Japan, in an attempt to break the ...
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News briefs
Callaway Golf signs up Jon Rahm
Callaway Golf has announced that Jon Rahm, the world’s #2 ranked golf player, has joined the brand’s Tour professional staff under an unspecified multi-year agreement. As a Staff Pro, he will be using Callaway woods, irons, wedges, a Callaway Chrome Soft X Golf Ball and an Odyssey putter, the company ...
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News briefs
Asics shutters its NYC flagship store
Asics has closed down for good its flagship store on Fifth Avenue in the Manhattan district of New York, which it had opened in 2017, occupying 2,035 square feet of selling space, to position itself in the city as a direct competitor of bigger sports brands like Nike, Adidas or ...
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News briefs
Selle Italia announces Fabian Cancellara as a new ambassador
Selle Italia has announced a new partnership with Fabian Cancellara, the former professional road bicycle racer from Switzerland, as a brand ambassador for the leading brand of bike saddles. The partnership will involve the development of new products as well as all the events of Chasing Cancellara, a platform on ...
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News briefs
Sports Direct to sponsor Cork GAA
Sports Direct has agreed a new sponsorship deal with the Cork county board that makes the U.K.-based sports retailer the new sponsor of the county’s football and hurling teams. According to reports in the Sunday Times, the agreement is worth €2 million over the next five years and also includes ...
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Infographics & DataRanking - Global stock market performers 2020
This exclusive chart shows the ranking of the largest listed sporting goods companies in 2020 by market capitalization. The chart can be downloaded in JPG, PNG or PDF format. This is exclusive data for Premium Members.
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News briefs
Puma collaborates again with Michael Lau
Puma has worked with Michael Lau, the artist from Hong Kong who is known for his paintings, sculptures and designs of toy figures, on another special edition of the Puma Suede. It is the third time that the two have worked together, after collaborating on a Sample Suede by Michael ...
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News briefs
Matrix Fitness will use the iFit platform
Matrix Fitness, the commercial fitness equipment brand owned by Johnson Health Tech (JHT), will equip the touchscreen consoles of its new machines with the iFit connected fitness platform of Icon Health & Fitness. The partnership will give the users of Matrix’ machines access to the iFit library of workouts and ...
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News briefs
Nike releases final chapter of “You Can’t Stop Us” campaign
Nike launched in March a “You Can’t Stop Us” campaign, which sought to encourage people to train at home during the pandemic. The sports brand has now released the final installment of this year-long campaign by posting a new video under the title “You Can’t Be Stopped.” The spot focuses ...
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News briefs
Kobe Bryant allegedly planned to start a new sneaker brand
Kobe Bryant tragically died at the age of 41 in a helicopter crash in Calabasas, California, along with his daughter Gianna and seven others on Jan. 26, 2020. He had been with Nike for nearly two decades, including the period after his retirement from professional basketball, with a line of ...
