More about brands – Page 129
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News briefs
Puma’s gains from Singles’ Day rise by 50%
Puma collected 2.8 million orders worth the equivalent of more than €80 million through this year’s Singles’ Day festival organized by Alibaba, 50 percent more than a year ago, when it already booked an increase of 40 percent. Puma says its China team spent two months preparing the promotion, planning ...
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News briefs
UYN’s parent signs a license with Franklin Marshall
Trerè Innovation, the Italian knitting specialist that launched two years its own UYN brand of apparel and shoes, has announced a three-year licensing agreement for underwear, socks and loungewear with Franklin Marshall, an iconic Italian brand of clothing inspired by American college-style sportswear. The deal is expected to help Trerè ...
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News briefs
Shimano hires a Spanish country manager
Shimano Iberia has hired Bruno Prieto to be its country manager in Spain. Prieto was most recently chief executive of Sport Lifestyle, for a little less than a decade, and before then a sales attaché for Campagnolo Ibérica. Earlier still he was a technician – presumably a bike tech, as ...
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News briefs
Polygiene reformulates ViralOff to meet ISO antiviral standard
Polygiene is launching a new formula of its ViralOff antiviral treatment with a guarantee for what it calls a “lifetime” of washes. The actual number of washes covered is 30. According to the company, which tested the product against the ISO18184:2019 standard, the new formula will rid a fabric of ...
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News briefsVicky Free will run Adidas’ global marketing operations
Adidas has appointed a new global marketing director, Vicky Free. She will take up the new role in the position of senior vice president at the company’s head office in Herzogenaurach on Jan. 4, reporting to Brian Grevy, executive board member of the group responsible for global brands. As Adidas ...
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Short stops
PRODUCT
+++ The winners of this year’s Polartec Apex Design Awards include items by 66 North, Burton, Karpos, K-Way, Prana, Santini, Snow Peak and, well, Supreme (more details in The Outdoor Industry Compass) +++ Specialized uses Polartec Neoshell in a new range of mountain bike clothing for the current season +++ ...
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Short stops
MARKETING
+++ Ping has announced a “lifetime” contract with Bubba Watson, the American professional golfer who plays on the PGA Tour, who will therefore represent the company also beyond his expected PGA Tour career +++ Bridgestone Golf has signed long-term contract extensions for Tiger Woods and Bryson DeChambeau to continue using ...
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Infographics & DataHow Adidas is driving channel shift to DTC
This chart shows the DTC-share of total net revenues in Q3 2020 vs Q3 2019. This chart can be downloaded as JPG, PNG or PDF.
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News briefs
K-Swiss partners with Venus Williams
K-Swiss has signed an endorsement deal with Venus Williams. The tennis star is appearing in the brand’s “Club K-Swiss” marketing campaign to support a limited-edition collection of apparel with her own apparel brand, EleVen by Venus Williams. Items include the School Pride Varsity Sweater, the Razor Tank, the Racing Stripe ...
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News briefs
Alibaba enjoys record Singles Day, but its market cap drops
This year’s Singles Day raked in a gross merchandise volume (GMV) of 498.2 billion yuan (€63.67bn-$75.19bn) for Alibaba up sharply from the RMB 268.4 billion reported a year ago. The rival Chinese e-tailer Jd.com had sales of about ¥271.5 billion (€34.71bn-$40.99bn). Lasting 11 days this year, Alibaba’s Chinese sales festival ...
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ArticleEU estimates that Amazon broke competition rules
The European Commission believes that Amazon violated competition rules by unfairly benefiting from non-public data on independent sellers who use its marketplace, it said in its preliminary findings from an antitrust investigation it has been conducting against the American e-commerce giant since last year. The European Union’s executive body added ...
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News briefs
Peloton partners with Beyoncé
Peloton, the interactive fitness platform, has announced a new multi-year partnership with Beyoncé for the creation of a series of exercise classes “rooted in music.” Beyoncé is the most requested artist by Peloton’s global community of more than 3.6 million members, Peloton said. The pair have created themed workout classes ...
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News briefs
Moncler adopts a composite fabric for its latest skiwear
Moncler has incorporated a breathable, lightweight, waterproof composite fabric called Dyneema into its new, functional Grenoble skiwear collection for autumn/winter 2020. Produced by Royal DSM, Dyneema is purportedly the world’s strongest and lightest fiber – both 15 times stronger than steel and less dense than water. In other words, it ...
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News briefs
Decathlon launches self-checkout lanes in Russia
Decathlon has introduced its first self-checkout lanes in Russia at its Altufyevo store in Moscow and plans to expand the use of the system to other locations. The company has already installed its “Scan & Go” system, which allows customers to scan the items and to pay for them with ...
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News briefs
Fast-growing Fila rebuilds its DACH sales organization
Medico Sports Fashion, the German sub-licensee of Fila for Continental Europe, has reorganized its sales structure for the DACH region, with the goal to help establish Fila among the top five sports brands in Europe. It says that Fila has achieved annual retail sales in the “upper three-digit-million-euro range” in ...
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ArticleDigitalization helps Adidas to recover
The Adidas Group made a strong recovery in the third quarter, approaching a normalization of its business, thanks largely to a 51 percent boost in e-commerce, coupled with a more a selective distribution policy. Mentioning its close relations with JD Sports Fashion and Zalando as examples, down to inventory sharing, ...
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News briefs
Rapha partners with Bang & Olufsen on indoor training earphones
Rapha, the cycling clothing brand, is launching a set of wireless earphones for sports in collaboration with Bang & Olufsen. The Beoplay E8 Sport earphones are said to offer above-average sound quality, consistent with Bang & Olufsen’s renowned audio quality. They feature a one-finger touch interface to play music, skip ...
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News briefs
Technogym launches the 2020 Let’s Move Week
Technogym has announced the 2020 Let’s Move Week, a week-long campaign to promote physical exercise. The campaign will run both online and offline from Nov. 9 to 15. People can join the campaign from home or anywhere online, or from a fitness club that has joined the initiative. Every day, ...
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News briefsIIC elects Intersport Germany’s CEO to its management board
Intersport International Corporation (IIC) has elected Alexander von Preen, chief executive of Intersport Germany, to its management board with a unanimous vote. Von Preen’s term extends to the annual general meeting in 2023. Intersport Germany has been absent of late from the management board due to the recent resignation of ...
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News briefs
Adidas releases a collection with F***ing Awesome
Adidas Skateboarding has released a collection with F***ing Awesome, a brand of gear and apparel for skaters. Designed by the skate brand’s co-founder, Jason Dill, the collection is described as a “dual-season apparel and footwear concept series.” Installment One – consisting of a Taekwondo outfit, coveralls, a jersey set, technical ...
