More about brands – Page 137
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News briefs
Merrell releases eco-friendly undyed line
Merrell’s new line, the Undyed Collection, has white, undyed uppers made of partially recycled mesh and outsoles made of natural rubber. According to the brand, when measured against factory-supplied averages, the Undyed Collection saves about 80 percent of the water and 50 percent of the energy expended in the production ...
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UFC picks Hyperice to provide its recovery devices
United Fighting Championship (UFC), the company behind mixed martial arts (MMA) competitions worldwide, has made Hyperice its official “recovery technology partner.” There will now be Hyperice stations at both the Las Vegas and Shanghai sites of the UFC Performance Institute, which provides fight training and conducts related research. Hyperice and ...
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News briefs
YKK and Polygiene collaborate on self-cleaning zippers
YKK has incorporated Polygiene’s ViralOff into a line of zippers, making them “essentially self-cleaning.” The Japanese company – which has business lines in fasteners, architectural products, and machinery and engineering – is presenting its first zippers of this kind at the Lineapelle show, scheduled for Sept. 22-23 in Milan. ViralOff, ...
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ArticleBob Gore, inventor of Gore-Tex, has died
Robert W. “Bob” Gore, chairman emeritus of the board of directors of W. L. Gore & Associates, died on Sept. 17 at the age of 83. Gore sat on the board of his family’s materials science company for 57 years, 30 of them as chairman, and served as president from ...
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News briefs
Nike’s releases guide on coaching girls
Nike has released a guide to coaching girls titled How to Get (and Keep) Girls Playing: Strategies for Engaging & Retaining Girls in Sport. The guide was put together in collaboration with We Coach, a sports consultancy run by We Coach L3C, a low-profit limited liability company headquartered in Illinois. ...
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News briefs
Puma takes inspiration from Italy’s renaissance
Puma has introduced three new jerseys for the Italian Football Association (FIGC), which it sponsors, that are inspired by Italian renaissance art and fashion culture. They have been designed in collaboration with The Football Gall, a design studio for customized football jerseys.
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Article
On launches a unique “circular” subscription service
On Running seems to have found a very clever way to engage customers. Like Peloton Interactive’s subscription system for fitness workout programs, its new Cyclon project is designed to maximize customer retention though subscriptions, but at the same time, it will be reinforcing the Swiss brand’s image as a supporter ...
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News briefs
Ellesse comes out with a skiwear line again
Ellesse, the fast-growing sports lifestyle brand of Pentland Brands, is bringing out a line of skiwear for the autumn/winter 2020 season for the first time in many years, while drawing inspiration from archive designs for its new footwear collection. In addition, an Ellesse collection of fitness clothing for the studio ...
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News briefs
Reebok partners with Maison Margiela
The French luxury fashion house Maison Margiela and Reebok have started to develop a joint product line, and the partnership is “set to span several seasons,” the companies say. The first products are scheduled for a launch on Sept. 22 in the spirit of “the cyber-industrial revolution” at the Maison ...
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Intersport Germany builds up a running community
In partnership with Adidas, Intersport Germany has launched the Run Club, a new area within the Intersport smartphone app intended to form a community of runners who can organize themselves locally to get together. The app also provides information on events, training and nutrition. In connection with the launch, the ...
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News briefs
Surf photographer joins Mizu’s ambassador team
Mizu, the brand of drinkware and other hydration and filtration products founded in 2008 by a Finnish pro snowboarder, Jussi Oksanen, has welcomed Todd Glaser, the well-known U.S. surf photographer, to its ambassador team. Glaser was a staff photographer at Surfer for over a decade, earning more than a dozen ...
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News briefs
Fitbit’s ECG app cleared for sale in the U.S. and EU
Fitbit has earned regulatory clearance in the U.S. and the EU for an electrocardiogram (ECG) app that detects atrial fibrillation, or AFib – an irregularity of the heartbeat that can increase the risk of a stroke. Specifically, the device has received 510(k) clearance from the U.S. Food and Drug Administration ...
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News briefs
Puma Brazil to sponsor 23 women’s football players
Puma Brazil has signed a single sponsorship deal covering 23 players belonging to the Palmeiras women’s football club. The players will wear Puma boots and accessories on the pitch and take part in marketing campaigns in both the football and sportstyle segments. One such campaign, called #PumaCali, after a casual ...
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News briefs
Aphetor to hold influencer games
Through its founder, Carsten Thode, Aphetor has put together a series of games for internet influencers in the hopes of appealing to Gen Z. According to Thode, this has entailed “stripping back how we traditionally consume sport and creating an ecosystem” in which influencers can “compete, capture their own content, ...
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News briefs
Decathlon opens a new retail laboratory and showroom
Decathlon has inaugurated a concept store near its world campus near Lille, called Decathlon DX, that is to act as a showroom and a laboratory for new retail technologies and new ways to engage customers that can be applied to its regular stores. The 800-square-meter store will focus on a ...
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News briefs
Nike and 11teamsports support intercultural football in Berlin
11teamsports, which claims to be the largest internet retailer for teams sports in the German-speaking area, collected over €8,000 for Champions without Borders, a non-profit organization in Berlin that promoted intercultural football projects for refugees. The sum will be donated to the association in the form of team equipment. 11teamsports ...
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News briefs
Horizon Fitness to release new treadmill line
Horizon Fitness, a subsidiary of Johnson Health Tech of Taiwan, has announced its 2020 Studio Series of treadmills: the 7.0AT, 7.4AT and 7.8AT. All three models can connect by Bluetooth to any of the major subscription streaming services and apps for exercise, among them Peloton and Zwift. In the summation ...
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News briefs
Puma signs Neymar Jr.
Puma has signed, as expected, a long-term sponsorship deal with the Brazilian football player Neymar Jr. and the holder of his image rights, NR Sports. Neymar will now be wearing the Puma King football boot on the pitch and promoting the brand’s lifestyle, training and sports footwear and apparel. Neymar ...
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News briefs
PrimaLoft Bio styles available from 16 brands in the autumn
Primaloft is partnering with more than 15 outdoor sports, fashion, lifestyle and home furnishing brands to introduce PrimaLoft® Bio™ to consumers in the autumn. According to the company, PrimaLoft Bio is the first biodegradable synthetic insulation and performance fabric made from 100 percent recycled materials, primarily plastic bottles. Specifically, 93.8 ...
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News briefs
A new DACH manager at Puma
Puma has appointed a new country manager for Germany, Austria and Switzerland, or the so-called DACH region. Nina Graf-Vlachy will take on the position in October, taking the place of Matthias Bäumer, who left the post in June to become the brand’s general manager for teamports. Born in Slovenia, Graf-Vlachy ...
