More about brands – Page 21
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News briefsAdidas’ launches its first spikeless, laceless golf shoe
Source: Adidas Codechaos Laceless in white Adidas is launching the Codechaos Laceless, the first spikeless, high-performance golf shoe with a laceless (and Boa-less) construction in the brand’s history. The new shoe, based on a gender-neutral last and offered in a wide range of men’s and women’s sizes, ...
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News briefsCaptain Fin to launch in Europe
Following last year’s acquisition of San Diego-based surf lifestyle and hardgoods brand Captain Fin Co. by Liberated Brands – the global master licensee for Volcom and Spyder – Captain Fin is to officially launch in Europe. The launch coincides with the revitalization of its apparel collection, now infused with sustainable ...
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News briefsWattbike takes part in cycling event at first Olympic Esports Series
Wattbike, the U.K.-based specialist in indoor bikes, supported the cycling event at the first-ever Olympic Esports Series (OES), which took place in Singapore on June 22-25. The cycling event was held on June 23 as a team event over six different races, with players scoring points for their teams depending ...
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ArticleVuzix OEM consumer smart eyewear business enters countdown phase
At its annual general meeting, held last week at the company’s headquarters, Vuzix announced that it plans to sell 50,000 to 75,000 enterprise products in 2023. The smart glasses supplier predicts that the market for such smart glasses will grow 20- to 50-fold to $2.5 billion by 2028, and estimates ...
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News briefsFreitag presents first fully recyclable backpack
The first fully recyclable backpack from Swiss bag manufacturer Freitag is not made of recycled truck tarpaulins or PET bottles as before. All parts of the new backpacks called Freitag Mono[PA6] – from the waterproof fabric to the straps and buckles – are now made of a single material, polyamide ...
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News briefsPuma extends its partnership with the Egypt Football Association
Puma and the Egypt Football Association have announced a long-term partnership extension, which has existed since 2019. Puma will continue to supply bespoke kits for the men’s, women’s and youth teams. Under the new terms, Puma will also become the Egyptian League’s ball sponsor. With seven wins at the Africa ...
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News briefsVuori launches footwear in collaboration with Clae
California-based activewear brand Vuori, founded in 2015, is launching a sustainable sneaker line in collaboration with Clae, a footwear brand also from California. The collection’s first silhouette – the Vuori x Clae’s Malone Lite – is based on Clae’s Malone sneaker and features a variety of eco-friendly materials, including a ...
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ArticleVans replaces The Vault with OTW by Vans as its new top product category
Vans has unveiled its new top category called OTW by Vans. The VF Corp brand explains that it is a “new platform where the brand’s most elevated product expressions and brand experiences come together with the innovators of art, design, style, skate culture and entertainment.” As a result, the previous ...
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News briefsAdidas Sportswear drops comfort-first collection, promoted by lineup of global celebs
Adidas has unveiled the latest drop from its new Adidas Sportswear label. Z.N.E. is a collection of comfortable and relaxed fits, featuring innovative materials such as Aeroready technology and four-way stretch fabric for maximum comfort. The collection of hoodies, track pants, t-shirts and shorts offers minimalist and distraction-free design for ...
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News briefsReebok to launch smart eyewear in early 2024
Authentic Brands Group, the owner of Reebok, and Innovative Eyewear have agreed on a new deal for the licensing of smart eyewear for Reebok. The initial Reebok smart eyewear collection, comprising styles for both men and women, is expected to launch in early 2024. Innovative Eyewear is the developer and ...
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ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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ArticleHoka expands Fly Human Fly platform for new global campaign
Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
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ArticleBrand owners to get more flexibility in cross-border EU Trademark Infringement disputes
The latest ECJ ruling and what it means in practical terms for brand owners who intend to prosecute cross-border trademark infringements
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C-Suite InterviewMario Stucki: “Dimpora makes a membrane in a way no one else does”
A membrane that is waterproof, windproof, breathable, PFAS-free, biodegradable and recyclable. The science is already here. Dimpora’s CEO explains.
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News briefsAsics invests in haptics for VR exercise
Asics Ventures, the investment arm of the sportswear company, has invested in Valkyrie Industries Limited, whose hardware and software are designed to produce “immersive sports experiences” through “muscle-based haptics.” Asics’ funds will be helping bring to market Valkyrie’s EIR Armbands, which “combine virtual reality and electrical muscle stimulation.” The companies ...
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News briefsNike to release NFT
Nike has announced but not described a new sneaker NFT, due for release on June 20. Airphoria will be available in what the company calls the “ultimate sneaker hunt” through the networked video game Fortnite, published by Epic Games.
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News briefsPuma revamps its metaverse
Puma has established a sequel to its original metaverse. Black Station made its debut in September of last year as part of the company’s Futrograde show at New York Fashion Week. It sold NFTs (“digital collectibles”) that could be redeemed for physical sneakers. The new Black Station 2 has “two ...
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News briefsArena collaborates with Woolmark on beachwear collection
Arena has presented a new beachwear collection and collaboration with The Woolmark Company. The new product line for spring/summer 2024 was exhibited for the first time at the Pitti Uomo fashion show in Florence on June 13-16 in a special installation at the Giardino del Glicine. Each piece uses a ...
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News briefsPuma partners with Liga Portugal
Puma is the new official match ball supplier and official technical sponsor of Liga Portugal, the top-level Portuguese football league, in a sponsorship and licensing deal starting from the 2023/24 season. The two organizations will also work together on marketing, events and brand activation. The agreement was negotiated in 2022, ...
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Infographics & DataThe most faked sneaker models
One brand dominates, but with which iconic line? Our infographic shows the RRP, counterfeit price and resale value of the 10 most counterfeited sneakers.
