More about brands – Page 39
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News briefsAnna Gasser wins Austria’s “Sportswoman of the Year” award
Source: Red Bull Content Pool Anna Gasser Snowboarder Anna Gasser was named Austria’s “Sportswoman of the Year” at the Lotterien Sporthilfe Gala in Vienna. This is the third time Gasser has received the coveted trophy. In the “Sportsman of the Year” category, soccer star David Alaba, who ...
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News briefsSwiss Sport 2000 winter campaign 22/23 banks on gamification
Sport 2000 Switzerland is running its winter campaign this year in collaboration with 28 winter sports brands. To increase the visibility of retailers and their offers online, the campaign relies primarily on advertising on Instagram and Facebook. The product and store campaign will be played out in ...
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News briefs“Double Trouble / My new life with twins” - a short film with snowboarder Aline Bock
German professional snowboarder and former FWT champion Aline Bock has spent her career traveling the world, competing in contests and making snowboard films, but in the summer of 2021 her life changed completely when she became a mother to twins. In the new 7-minute short film “Double Trouble / My ...
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News briefsTechnogym will host the arrival of a stage of Giro d’Italia in 2023
The Giro d’Italia 2023 will make a stop on Sunday, May 14, at the Technogym Village in Cesena, Italy, which is Technogym’s global headquarters. For the first time, the iconic bicycle race, organized by RCS Sport, will make a stop at a company, Technogym said in a statement. Technogym is ...
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News briefsNike celebrates Montebelluna craftsmanship
Nike has released a special iteration of its Tiempo football boot, the Tiempo Legend IX elite. It is handcrafted in Montebelluna, Italy. The boot is embellished with a small Italian flag as a tribute to the know-how of Italian shoemakers. The Tiempo Legend IX is worn by Sandro Tonali, the ...
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News briefsShaun White expands own lifestyle brand with new apparel and accessories
Shaun White, three-time Olympic gold medalist and winner of the most X-Games gold medals in history, is expanding his namesake brand with new apparel and gear collections. Developed in partnership with U.S. outdoor retailer Backcountry, the Whitespace collection combines White’s 30 years of experience as a professional snowboarder, his own ...
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ArticlePolartec introduces new bio-based weather protection technology under Power Shield name
Polartec has launched a new bio-based fabric technology that aims to set a new standard for sustainable weather protection. The name of this new technology is an old acquaintance: Polartec Power Shield, a material already known for its softshell-like comfort with hardshell-like wind and waterproofness, especially in the advanced Pro ...
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News briefsFila launches new global campaign with Hailey Bieber
Fila has signed Hailey Bieber for the brand’s new global campaign. The model and entrepreneur had the opportunity to express her unique sense of style using some of the brand’s most iconic designs. The campaign was photographed by Renell Medrano and styled by the model herself and Dani Michelle. Bieber ...
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ArticleIntersport Germany launches new brand campaign; new report underlines social relevance of sports
Intersport Germany is underlining the enormous social importance of sports with a new brand campaign. The sporting goods retailer has already been campaigning to increase access to sports for years. Now, the group is launching “Einmal Sport. Intersport.“ (a pun on “Once sport. Always sport”), a highly emotional and polarizing ...
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News briefsSponsorship deals across women’s sports have increased 20%, new report suggests
Sponsorship deals with women across the major U.S. sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League and Liga F), and Big Bash League, AFL, NRL Telstra Premiership, Netball Superleague, Suncorp Super Netball and World Netball, have increased by 20 percent year-over-year, according to ...
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News briefsArmani signs four-year partnership with FSI and unveils EA7 collections
With its ski and lifestyle apparel collection EA7, Giorgio Armani is partnering with the Italian winter sports federation FSI for the coming four winters as the Italian athlete’s technical outfitter. The apparel lines include ski suits, overalls, jackets, insulation pieces and leisurewear, rounded up by a range of accessories and ...
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News briefs70-year-old Moncler mints NFTs
Moncler has established a partnership with Arianee, a web3 specialist, with whose help the Italian brand has released three series of NFTs: 500 tokens associated with the platinum-color version of the Moncler Maya 70 jacket, 500 for visitors to Moncler’s various “Extraordinary Expedition” exhibitions (in New York, London, Seoul, Tokyo ...
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News briefsUgg brings first carbon neutral classic boot to market
Source: Ugg Deckers brand Ugg is launching its first Classic Mini Regenerate boot this fall, with model and land protector Quannah ChasingHorse to be the face of the advertising campaign. The new boot is crafted from Land to Market-certified sheepskin from Atkins Ranch, with an outsole from ...
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News briefs
NBA launches merchandise in India with Reliance Retail
The National Basketball Association (NBA) has entered a multi-year partnership with Reliance Retail to launch a range of merchandise in India. As part of the deal, Reliance Retail introduced on Oct. 12 a large selection of NBA team and NBA-branded products to fans in India, including adult and youth apparel, ...
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News briefsStance expands collection with lifestyle sportswear
Source: Stance Stance Primer Jogger Army Camo U.S. sock brand Stance has added apparel to its portfolio. As a start, Stance is offering hoodies, joggers, shorts, shirts and headwear. The bigger part of the fabrics is made from a blend of Pima cotton and fibers from algae. ...
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News briefsAdidas opens flagship in Barcelona
At 2,200 square meters, Adidas’ new store in Barcelona is also its largest store in Spain, according to CMDsport. The brand’s other Spanish flagship is in Madrid. It operates seven shop-in-shops and 13 outlets as well.
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News briefsFIFA to launch a metaverse
With the World Cup set to begin in Qatar, FIFA has signed a multi-year deal with Roblox to set up a metaverse with videos, games, in-game events, social spaces, rewards, virtual collectibles and collector competitions. Our readers might remember the Roblox company’s virtual environment and platform for multi-player video games ...
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News briefsPerformance Days Award winners announced
In the run-up to the winter season’s Performance Days and Functional Fabric Fair, the winners of the 2024/25 Performance Awards were announced this week. This year, two prizes were awarded, with the Performance Award going to Long Advance for its fabric, LPD-22015- Y4E, and the new Eco Performance Award going ...
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Sponsored“For Mindful Living”: The new Polygiene claim and what it means
Polygiene has a new range of technologies that can give products SuperPowers! We take a closer look.
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News briefsDecathlon Belgium temporarily becomes "Nolhtaced"
Source: @DecathlonBe on Instagram Decathlon Belgium is changing its name to “Nolhtaced” (written backwards) for the next month. The move comes as part of a marketing and sustainability drive to promote “reverse shopping,” the retailer explained in a press release. Decathlon buys, repairs and resells second-hand products ...
