More consumer news – Page 19
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Article
Zalando cancels B&B consumer festival
As we previously reported, the big Berlin-based e-tailer bought the bankrupt Bread & Butter trade show in the former Tempelhof airport of the German capital a few months ago, saying that it was planning to turn the event into a big consumer-oriented fashion festival. It has now announced the cancellation ...
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Article
European consumers spent 4% more on sporting goods in 2014
The Western European sporting goods market recovered in 2014, rising by 3.8 percent in local currencies after declining by 0.9 percent in the previous year, based on our annual, exclusive analysis of the evolution of sports retailing in 15 major countries. In euros, consumption rose by 4.0 percent to €56.1 ...
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News briefs
Compex has won the European Consumers Award 2015 for Fit...
Compex has won the European Consumers Award 2015 for Fit 5.0 electric muscle stimulator. Released by the Swiss company last November, it is the first wireless fitness device of the kind that uses a unique “muscle intelligence” technology to adapt to each muscle. It is easy to carry around.
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Article
Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Article
Ecco aims to sell 50% directly to the consumer
After three years of controlled growth and investments in its production facilities, Ecco says it is changing to a “more expansive” strategy. It wants to do so notably by strengthening its women's collections and by investing heavily in direct-to-consumer distribution, which is set to represent 50 percent of sales by ...
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News briefs
Trocathlon, a bi-annual event that allows French consumers to sell...
Trocathlon, a bi-annual event that allows French consumers to sell old sports products to other customers at Décathlon stores, has turned into a permanent market. The French sports retailer has set up an online platform at trocathlon.fr this month that will enable consumers to do the same all year around. ...
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News briefs
Adidas and New Balance have joined the Consumer Electronics Association...
Adidas and New Balance have joined the Consumer Electronics Association (Cea), the trade organization for the consumer electronics industry in the U.S. The two sports firms are among the companies who have recently joined Cea as connectivity quickly expands into the fitness, smart watch and wearables categories. Smart watches and ...
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Short stops
Italy's Casa Editrice Scode has placed its consumer-oriented ski magazine,...
Italy's Casa Editrice Scode has placed its consumer-oriented ski magazine, Sci, into liquidation
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News briefs
The Australian Competition and Consumer Commission has issued a fine...
The Australian Competition and Consumer Commission has issued a fine of 350,000 Australian dollars (€244,909-$306,204) against Reebok, charging the brand with false and misleading representations about the benefits of its EasyTone range of shoes. It has also ordered the brand to refund customers A$35 (€24.49-$30.64) for each pair of EasyTone ...
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News briefs
Décathlon is the world's fifth largest consumer of organic cotton....
Décathlon is the world's fifth largest consumer of organic cotton. According to the global ranking published each year by TextileExchange, the non-profit organization committed to the responsible expansion of textile sustainability across the global textile value chain, Décathlon has made its first ever appearance in the ranking, coming in behind ...
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News briefs
Adidas invited end consumers to participate in the planning of...
Adidas invited end consumers to participate in the planning of the fashion show for its Neo label of apparel, shoes and accessories, held on Sept. 3 in New York, where it presented the new autumn/winter collection of the brand. Selena Gomez, an American artist and vocalist, presented the campaign, which ...
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News briefs
Jack Wolfskin launched a new advertising campaign for end consumers...
Jack Wolfskin launched a new advertising campaign for end consumers in Germany, Austria and Switzerland on Aug. 18. The campaign includes a TV spot, which has been available on the campaign's website, draussen-ist-ueberall.com, since Aug. 18 and which was aired for the first time on TV on Aug. 25. Together ...
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Short stops
Thule will launch a new bike campaign for end consumers...
Thule will launch a new bike campaign for end consumers and retailers in the autumn of this year and plans other marketing activities together with local retailers in Europe and Asia
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Short stops
Recon Instuments, the company behind the first consumer heads-up displays...
Recon Instuments, the company behind the first consumer heads-up displays for sports, announced full Facebook social media integration with Snow2, allowing skiers to share performance statistics in real time while on the slopes
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News briefs
The National Basketball Association (NBA) and Warner Bros. Consumer Products...
The National Basketball Association (NBA) and Warner Bros. Consumer Products have signed a multi-year agreement to launch a range of products, events and promotional campaigns across Europe, the Middle East and Africa (EMEA). The deal will use the Jr. NBA/Jr. WNBA and Looney Tunes Active brands to boost participation in ...
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Short stops
Icebreaker has hired Cathy Quain, formerly in charge of direct-to-consumer...
Icebreaker has hired Cathy Quain, formerly in charge of direct-to-consumer sales at Burton Snowboards, as global vice president of retail
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News briefs
Bluesign Technologies has revised the consumer safety limits on its...
Bluesign Technologies has revised the consumer safety limits on its list of restricted substances. The 2013 revision takes into consideration new scientific knowledge of the toxicological profile of the substances, revised risk assessments, new analytical standards and other elements.
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Article
Norwegian consumers ignore sports banners
A survey conducted by Sportsbransjen, the Norwegian sporting goods industry association, has shown that the name of the retail store means relatively little to consumers in Norway. The survey asked 1,000 Norwegians about their attitudes toward the sporting goods chains. The results showed that the majority of consumers did not ...
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News briefs
Oxbow is inviting consumers to discover the Waterman culture through...
Oxbow is inviting consumers to discover the Waterman culture through a contest giving them the right to follow the week-long exploits of three sponsored surfers on the Basque coast of France. The winner will take photos and videos of them, feeding contents into the social networks.
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News briefs
From March 4, European consumers will get a chance to...
From March 4, European consumers will get a chance to create their own individual New Era caps through the internet. At www.newerabyyou.com, shoppers can customize their caps according to their needs and preferences. They have the choice among 200 different logos, 33 materials and 56 colors. The 9Fifty and 59Fifty ...
