All New Wave Group articles
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News briefsNew Wave finalizes Cotton Classics acquisition
The Swedish brand group has completed its €47.6m purchase of the Austrian textile wholesaler, strengthening its position in European B2B markets.
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News briefsSports & leisure profits dip at New Wave in Q2
A Swedish sports and leisure group posted lower Q2 earnings and sales as currency effects and ongoing investments weighed on performance.
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News briefsNew Wave buys Austrian textile company
New Wave Group has signed an agreement to acquire 100 percent of the shares in the Austrian textile wholesaler Cotton Classics Handels GmbH.
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ArticleNew Wave Sports Q1 net sales increased by 9.0%
CEO Torsten Jansson: ”We are opening another warehouse in the south of the US to improve customer service in that region.”
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ArticleTrump tariffs – reactions from around the sporting goods industry
In line with our coverage of the trade policy of the second Trump administration, SGI Europe will be seeking comment from a variety of industry players. We will be updating this article as reactions come in.
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News briefsCraft enlists former national coach Janne Andersson
Janne Andersson has dropped his focus on football coaching and become a boardroom professional instead.
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ArticleNew Wave posts higher sports & leisure profits, sales in Q4
The segment sales for the Swedish company´s sports & leisure unit rose by 7 percent to €350.9 million.
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ArticleNew Wave expects ‘a few more challenging quarters’ as sports & leisure Q3 sales flatline
Sweden-based New Wave, which counts Craft, Cutter & Buck and Ahead among the brands in the sports & leisure segment, saw promotional sales in the segment rise by 7 percent.
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News briefsCraft has opened up its first store in the US, fully focused on running
On Broadway, New York, Craft has opened up a store that will focus on running during the New York Marathon.
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C-Suite InterviewCraft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
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C-Suite InterviewNew Wave Group CEO on the company’s US plans and the desire to acquire more sports brands
New Wave Group, proprietor of Craft and Tenson, has started teamwear sales in the US. An interview with CEO Torsten Jansson.
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News briefsThe CFO of New Wave Sports leaves the company
The company has already begun the search for a new Chief Financial Officer.
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ArticleNew Q2 record for New Wave Sports, investment in US market launched
Swedish brand New Wave Sports made a total net sales of SEK 2.397.9 million (€208.2m) in Q2 and is looking for more acquisitions in the sports segment.
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ArticleCraft cooperates with Galeria
Craft Germany, part of the Swedish New Wave Group, is further expanding its presence in German retail through a cooperation with Galeria: With a recently opened 80sqm space at Galeria Rosenheim, the brand presents its entire product portfolio from the categories running (footwear and apparel), bike, training and cross-country skiing. ...
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News briefsNew Wave’s Sports & Leisure segment impacted by higher costs
The segment, which includes 14 brands such as Cutter & Buck and Ahead, suffered a 44 percent decline in Q1 operating income to 72.2 million Swedish kronor (€6.2m) from SEK 128.0 million in Q1 ended March 31. Total sales fell by 6 percent to SEK 860.0 million (€74.0m) from SEK ...
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News briefsNew Wave nets 5% gain in FY23 operating profit
Annual operating profit for Swedish New Wave Group, whose business operates in three segments, increased by 5 percent to 1,577.2 million Swedish kroner (€140.4m) for the 12 months ended Dec. 31 as total revenues inched up by 2 percent to SEK 3,874.6 million (€344.9m) from SEK 3,782.3 million. In Q4, ...
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in Q3 2023
Aggregate net income is down in every sector except one, with two big names shaping overall revenue. Find out more with our latest scorecard.
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News briefsNew Wave Group operating profit dips despite 5 percent sales growth
New Wave Group reported a 10.9 percent decline in Q3 net profit to 270.9 million Swedish kroner (€23.2m) from SEK 304.0m for the three months ended Sep. 30. Period operating profit declined by 4.2 percent to SEK 381.1 million (€32.6m) despite 5 percent revenue growth to SEK 2.34 billion (€199.8m) ...
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in Q2 2023
Facing difficult year-over-year comparisons in many cases, 2/3 of entrants reported lower sales from Q2 2022. Find out more with our scorecard.
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News briefsCraft Sportswear Germany restructures management
Source: Craft / New Wave GmbH Germany Felix Lechner (left) and Markus Müller In early May, the German subsidiary of the New Wave Group, New Wave GmbH, restructured its management and appointed long-time employees Felix Lechner (formerly COO) and Markus Müller (formerly Head of Marketing) to the ...
