All News briefs articles – Page 69
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News briefsPuma to become main sponsor of Nürnberg Pride
Puma will continue to be the main sponsor of Christopher Street Day Nürnberg e.V., an organization that campaigns for the rights of the queer community in the metropolitan area of the German city of Nuremberg, and accompany it at a variety of events during the Nürnberg Pride weeks this July ...
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News briefsFootway Group hires new Group Marketing Manager
Source: Footway Group Marcus Gröning, new Group Marketing Manager at Footway Group. Footway Group strengthens the team by welcoming Marcus Gröning as the new Group Marketing Manager. With a solid background in marketing and branding, most recently as Head of Marketing & Brand within the Ellos Group, ...
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News briefsComing next year: a new women’s basketball league
A professional league for women’s three-on-three basketball will debut in January 2025 – and in Miami, to judge by its placeholder website. Called Unrivaled, the league was co-founded by WNBA players Breanna Stewart and Napheesa Collier. According to Sportico, it has just undergone a round of seed ...
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News briefsNike Athlete Think Tank includes elite coaches
In March 2022, Nike launched the Nike Athlete Think Tank, a platform designed to support women and girls in sports. Since then, women athletes like Ada Hegerberg (soccer) and Shelly-Ann Fraser-Pryce (track and field) have helped athletes in 20 different community organizations. Now in its third year and for the ...
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News briefsLotto becomes first athletic brand to co-own a professional pickleball team
Lotto has announced a strategic partnership with the Brooklyn Aces, joining owners Kevin Durant, Rich Kleiman, Drake and Michael B. Jordan. The Italian footwear and sportswear supplier will become the first athletic brand in the ownership group of a professional pickleball team. Additionally, Lotto branding will be integrated into the ...
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News briefsLacoste renews French Open deal
Lacoste has signed a new sponsorship deal with both Roland-Garros and the French Tennis Federation (FFT). The sportswear brand has been sponsoring the tournament since 1971. The new deal, in effect from 2026 to 2030, will preserve the brand’s spaces in the Village, on the Philippe-Chatrier court, at the Grande ...
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News briefsMLB returns to the land of cricket
Major League Baseball (MLB) has two games scheduled for London Stadium this weekend, the league having “clearly identified the U.K. as a priority market,” as its Chief Operations and Strategy Officer tells the AP. This will be the third series of London games in five years, with more planned in ...
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News briefsUSA Football and Under Armour form multi-year partnership
USA Football, the sport’s governing body in the US and the organization responsible for creating and leading the US national team, and Under Armour have announced a multi-year partnership, which will stretch through the 2028 Olympic Summer Games in Los Angeles (LA28) and aims to allow every athlete to participate, ...
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News briefsPickleball hits the famous red clay
The French Tennis Federation (FFT) and former French tennis pro Amélie Mauresmo put on pickleball demonstrations on the red clay of Roland-Garros during this year’s tournament, The Dink reports. The FFT has embraced the American sport and is petitioning the French government to hold a national championship. The demonstration took ...
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News briefsNew Era joins Team USA and LA28 with official product agreement
New Era announced a multi-year official product agreement with the US Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the 2024 Olympic and Paralympic Games in Paris, the 2026 Olympic and Paralympic Winter Games in Mila and the LA28 Games, ...
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News briefsFirst-ever Icelandic triathlete at Paris 2024
Source: Jón Halldór Unnarsson Edda Hannesdóttir set to make history as the first triathlete from Iceland to compete at Olympic Games When Edda Hannesdóttir passes the triathlon finish line at the Olympic Games in Paris 2024, she will become the first Olympic triathlete from Iceland. A scholarship ...
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News briefsLe Coq Sportif’s losses soar, SIX suspends trading of Airesis
Swiss holding company Airesis announced as part of the presentation of preliminary figures that Le Coq Sportif, which will provide the French teams at the Olympic Games in Paris with around 370,000 items of clothing and equipment, suffered a loss of around 36 million Swiss francs (€37.3m) in 2023 and ...
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News briefsTaylorMade inaugurates expanded golf ball plant in South Korea
TaylorMade Golf has announced the official opening of its expanded golf ball plant facility at TaylorMade Golf Ball Korea (TMBK). It is the company’s third golf ball plant globally, joining its facilities in Liberty (South Carolina) and Taiwan. TaylorMade created TMBK following the acquisition of Nassau Golf Co. Ltd ...
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News briefsRip Curl signs as retail partner for future $100 million surf park in Perth
Rip Curl is partnering with Aventuur, a global creator of surf and wellbeing destinations, as the official retail partner for the future Perth Surf Park, a $100 million development in Western Australia. According to Aventuur, the new surf park, strategically located in Central Cockburn, will open in late 2026. It ...
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News briefsUS boardsports retailer Tactics to launch in Japan this autumn
Tactics has announced its entry into the Japanese market. The US-based retailer, specializing in skateboarding and snowboarding gear, plans to open its first Japanese brick-and-mortar store at the Sapporo Factory, a large shopping and entertainment destination in the heart of Sapporo. The store is scheduled for opening on Nov. 1, ...
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News briefsNew Balance opens second store in Mumbai
New Balance has opened a new store at the Infiniti Mall in Malad, one of the top shopping destinations in Mumbai. It is the brand’s second store in Mumbai, following the opening of its first retail location on Linking Road less than a month ago. The first store was inaugurated ...
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News briefsAlo Yoga to expand its retail presence in the UK
Californian-born activewear brand Alo Yoga will open a new store in London later this year. The brand selected Covent Garden’s Seven Dials neighborhood for its new 465-sqm retail space, which will be located at 25a Neal Street, on the junction with Earlham Street. The new store, spanning three floors, ...
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News briefsGolden Goose set to value almost €1.9bn at IPO
Italian luxury sneaker brand Golden Goose is aiming for a market capitalization of up to €1.86 billion when it goes public on the Milan Stock Exchange. The company has set a price range of €9.50 to €10.50 for the listing in order to raise up to €558 million before exercising ...
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News briefsAsics Olympic collection for Japan stands for sustainability and diversity
The upcoming Summer Olympics and Paralympics in Paris will see a wealth of product releases in terms of athletes’ clothing, footwear and other equipment. The Japanese team has now been kitted out with clothing and footwear by Asics. The brand says it created its collection around three themes: conditioning, sustainability ...
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News briefsMacron announces new partnership deals and renewals
Macron, the team wear and sportswear brand headquartered in Bologna, Italy, has announced a series of new and renewed agreements with clubs across Europe. Starting next season, Macron will be the new technical sponsor of FK Austria Wien, the most successful club in Austrian football history. Austria Wien was officially ...
