All News briefs articles – Page 67
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News briefsVans celebrates skateboarding in Paris’ Sacré-Coeur
Vans has set up a skateable installation and a stage at the foot of the Sacré-Coeur Basilica in Montmartre in collaboration with Los Angeles-based creative agency Playlab Inc. and California Skateparks. The brand is hosting a live skate demonstration and performances on June 21, which marks the annual Fête de ...
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News briefsGymshark launches “We Do Gym” marketing platform
British athletic apparel retailer Gymshark has launched a new brand platform, dubbed “We Do Gym,” which is meant to reiterate its position as a gym brand first - not an athleisure or sports brand, the company explained. The We Do Gym webpage clearly states: “We’re not good at everything, we’re ...
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News briefsIntersport Spain announces Rafael Barbé as new commercial director
Two months after the departure of its Director General, Ángel Solores, Intersport Spain has appointed Rafael Barbé as its new Commercial Director, Modaes.com has reported. Barbé has 29 years of experience in management consulting, with roles at A.T. Kearney and Accenture, among others. Ever since Solores’ departure, Maite García, President ...
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News briefsDecathlon UK makes £2m loss, invests £10m in restructuring measures
Decathlon UK reported a 5 percent drop in sales and a 2.5 percent sales decline on a same-store basis in 2023. The British arm of the French-based retailer experienced a full-year loss of £2 million (€2.37m) after investing £10 million (€11.8m) in transformation initiatives. The results were also affected by ...
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News briefsAdidas partners with the UK Golf Federation
The UK Golf Federation has announced Adidas as its newest corporate partner. Effective Jan. 1, 2025, this new collaboration will give the UK Golf Federation members enhanced membership benefits and Adidas access to a broader audience of golfers across the UK. The UK Golf Federation is a not-for-profit organization with ...
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News briefsAuthentic Brands announces partnership with Cart.com
Source: Cart.com Cart.com, a provider of unified commerce and logistics solutions, today announced a strategic partnership with Authentic Brands Group. Through the partnership, Cart.com will provide scalable, omni-channel customer support and merchant-of-record services across portions of its portfolio of e-commerce brands. Cart.com’s customer engagement solution creates seamless ...
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News briefsArena and Healthy Seas team up again
For the second consecutive year, Arena and Healthy Seas are continuing their partnership, which is committed to the health and protection of our waters. Healthy Seas is a foundation dedicated to safeguarding the world’s oceans and seas through three key pillars: clean-up education marine waste prevention Their primary ...
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News briefsAllbirds has found its distributors for Scandinavia, Benelux and Japan
Allbirds has announced agreements with distributors in the markets of Scandinavia and Benelux. With the completion of these agreements, Allbirds has now penned deals with eight international distributors, following Canada and South Korea in 2023, and Japan, Australasia, Gulf Countries and Southeast Asia earlier this year. Authentic Brands will be ...
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News briefsSlater's new holding brings in top manager from Rip Curl
Kelly Slater’s new conglomerate of companies has hired Diem Culley as the new operations manager for Outerknown, Firewire and Slater Designs, according to ShopEatSurf. Just last month, Slater announced that Dylan Slater (not related to Kelly), the CEO of Firewire Surfboards and Slater Designs at the time, had been named ...
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News briefsFirst Fila+ summer collection released
As SGI Europe reported in January, Fila started a new design and product project called Fila+. After hiring designer Lev Tanju, the founder of London-based skateboard brand Palace, as a Creative Director of Fila+ this week, the first collection’s products were released. For the design of the collection, Tanju and ...
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News briefsTopgolf Callaway partners with Visa
Topgolf Callaway Brands has entered into a multi-year strategic agreement with Visa that spans the entire Topgolf Callaway family of brands, including Topgolf, Callaway and TravisMathew in the US. The partnership brings joint promotional opportunities and benefits to U.S. cardholders who will begin using select Cash App Card offers at ...
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News briefsRalph Lauren unveils USA uniforms for Paris 2024
American fashion brand Ralph Lauren has been designing Team USA uniforms since the 2008 Beijing Olympics. The clothing is also to be worn off the court, at the opening and the ending ceremonies of the Paris 2024 Olympics. But Ralph Lauren has not been doing this without criticism during the ...
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News briefsMacron announces new league partnership
Italian brand Macron has signed a new sponsorship deal with The Unión de Rugby del Uruguay, the governing body of rugby in Uruguay. The agreement includes the supply of uniforms and the entire clothing line for the Men’s XV, Sevens and Women’s teams. An agreement that further strengthens Macron’s position ...
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News briefsSaucony hires new Global Chief Marketing Officer
Source: Saucony Joy Allen-Altimare Saucony has named Joy Allen-Altimare as its new Global Chief Marketing Officer, effective immediately. According to the Wolverine Worldwide-owned footwear brand, she will be responsible for developing and executing Saucony’s global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth ...
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News briefsEchelon acquires ThriveX
Echelon, which produces connected fitness machines and sells subscriptions for on-demand classes, has acquired ThriveX, a producer of app-controlled compression boots, sauna blankets and cold-immersion products. ThriveX serves both the B2C and the B2B markets, with gyms, hotels and other such businesses among its customers. According to Echelon’s CEO, Lou ...
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News briefsIOC proposes creation of 'Olympic Esports Games'
The President of the International Olympic Committee (IOC), Thomas Bach, announced that the Executive Board is proposing the creation of “Olympic Esports Games” for the 142nd IOC Session, which will be held during the Olympic Games Paris 2024. The IOC is already “in advanced discussions with a potential host,” the ...
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News briefsCastore announces kit and stadium deal with Everton
Castore has announced a new multi-year deal with Everton. As the new official technical partner of the Premier League club, Castore will supply Everton high-performance playing, training and travel wear, starting from the 2024/25 season. The deal is understood to be worth two to three times more than the club’s ...
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News briefsEuratex announces new president and members
Mario Jorge Machado has been elected President of the European Apparel and Textile Confederation (Euratex), the voice of the European textile and clothing industry at the level of the EU institutions. The organization’s General Assembly, which met in Brussels on June 14, also nominated the outgoing President, Alberto Paccanelli, as ...
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News briefsDecathlon partners with Canterbury on co-branded rugby range
Decathlon and iconic rugby brand Canterbury have signed a co-branding agreement that will run until the end of the next World Cup, to be held in Australia in 2027. Starting in July, products branded as “Canterbury by Decathlon” will be available in the Decathlon distribution network, in stores and on ...
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News briefsNike fails to retain “footware” trademark
The General Court of the European Union has sided with Puma against Nike’s attempt to trademark the capitalized word “Footware” as a play on software/hardware and footwear, according to the Wall Street Journal. Nike obtained the trademark from the UK High Court in mid-2021, but Puma has been arguing that ...
