News briefs – Page 15
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News briefs
Adidas introduces extra-light golf shoe
Adidas has unveiled the new ZG21 spiked golf shoe. The new shoe is said to weigh 20 percent less than any previous spiked model sold by the brand. This is made possible by a cushioning that is 40 percent lighter than the typical EVA foam in the market. The ZG21 ...
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News briefs
Adidas sponsors a young, high-ranking tennis player
Adidas has announced a “long-term partnership” with Félix Auger-Aliassime, the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21st best male tennisman. Adidas indicates that one reason for the partnership is the fact that he ...
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News briefs
Adidas to sponsor G2 e-sports
Adidas has established a multi-year sponsorship deal with G2, the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system to keep the fabric ...
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News briefs
Adidas signs up top NBA Draft pick
Consolidating its position in the American basketball market, Adidas has signed up Anthony Edwards, the first overall pick in the 2020 NBA Draft, according to The Athletic. Besides Edwards, only LaMelo Ball, who is now endorsing Puma, is the only member of the 2020 draft to have signed a sponsorship ...
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News briefs
Adidas opposes a proposed Thom Browne mark
In its latest move to defend its Three Stripes, Adidas has filed an opposition with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) against a trademark application filed by Thom Browne in February. Adidas charges that the New York-based designer intends to use a logo consisting ...
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News briefs
Adidas and Fear of God enter long-term basketball partnership
Adidas and Fear of God, the Californian fashion company founded and led by Jerry Lorenzo, have announced a long-term partnership that will see Lorenzo drive the creative and business strategy for Adidas basketball globally. The partnership will also solidify the establishment of Fear of God Athletics, a third sub-label of ...
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News briefsAdidas collaborates with a porcelain manufactory
Adidas is collaborating with Europe’s oldest porcelain manufactory, Meissen, on a very expensive leather sneaker with ceramic overlays. The ZX800 was inspired by Meissen’s “Krater” vase of 1856, with its 130 floral patterns. Of these, 15 were selected for hand-painting on each pair. One pair of the sneakers is being ...
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News briefs
Adidas confirms options for Reebok
Confirming previous media reports, the Adidas Group says that it has started considering various options for its Reebok brand, including a possible sale. “As part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok. These strategic alternatives include both a potential sale ...
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News briefs
Adidas and Vice Golf partner on a shoe project
Adidas and Vice Golf, a German brand of golf balls, have joined forces on a limited-edition golf shoe that incorporates the Adidas Boost foam-cushioning technology. The shoe is mostly white, with lime-green accents and a camouflage pattern in gray and white on the top. Vice’s logo is visible underneath the ...
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News briefs
Adidas grants a Corona bonus to all employees
Adidas has announced that it will give a Corona thank you bonus to all the members of its staff of about 60,000 employees around the world for Christmas. Regulations introduced by the German government will make the bonus free of taxes and social charges. The bonus will amount to up ...
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News briefs
Sergio Ramos leaves Nike, probably for Adidas
The captain of the Real Madrid football club and the Spanish national football team, Sergio Ramos, has decided not to extend his 10-year deal with Nike. He has now posted a photo on Instagram of him wearing Adidas boots, leading to press speculations that he has signed up with the ...
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News briefs
Adidas is a new founding partner of the Global Sports Week
Adidas has been announced as a new founding partner of the Global Sports Week (GSW) in Paris. The German sportswear giant joins the other founding partners of the event, which are the French Ministry of Sport, the French banking group BPCE, and EGG Events. The first edition of GSW Paris ...
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News briefs
Adidas launches its first road cycling shoe since 2005
Evidently responding to the booming demand for cycling products, Adidas is releasing the Road Cycling Shoe, its first since the launch of the Adistar Road SL over 15 years ago. The upper of the Road Cycling Shoe is made from Primegreen, which the company claims to be a 100 percent ...
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News briefs
Amazon launches its IP Accelerator in Europe
Amazon has launched its Intellectual Property Accelerator (IP Accelerator) in France, Germany, Italy, Spain, the Netherlands and the U.K. A version of it has been operational in the U.S. since 2019. The stated purpose is to connect small and medium-size enterprises (SMEs) with a “curated network” of European law firms ...
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News briefs
Report: JP Morgan looking for Reebok’s new owner
Indicating that the sale of Reebok may only fetch around $1 billion for the Adidas Group, The New York Times reports that it has retained JP Morgan Chase to assist in the process. That would be a big discount on the $3.8 billion that Adidas had spent in 2006 to ...
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News briefs
Carla Murphy will lead Adidas Outdoor
In yet another important management change, Adidas has appointed Carla Murphy as general manager of its Adidas Outdoor business unit, starting on Dec. 14. She will assume one of the two roles of Tim Janaway, who has been with the Adidas group for more than 20 years, serving most recently ...
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News briefs
Adidas partners with descendants of its founder
Adidas is going back to its family roots in striking a partnership with Legacy of Adi Dassler (Lead for short), an investment platform and a growth accelerator for sports-related start-ups launched in 2016 by four descendants of the late Adi Dassler, who founded Adidas in 1949. They are Horst, Klaus ...
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News briefsVicky Free will run Adidas’ global marketing operations
Adidas has appointed a new global marketing director, Vicky Free. She will take up the new role in the position of senior vice president at the company’s head office in Herzogenaurach on Jan. 4, reporting to Brian Grevy, executive board member of the group responsible for global brands. As Adidas ...
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News briefs
Adidas releases a collection with F***ing Awesome
Adidas Skateboarding has released a collection with F***ing Awesome, a brand of gear and apparel for skaters. Designed by the skate brand’s co-founder, Jason Dill, the collection is described as a “dual-season apparel and footwear concept series.” Installment One – consisting of a Taekwondo outfit, coveralls, a jersey set, technical ...
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News briefs
Adidas tops ranking of culturally relevant brands in sport
The Fan Intelligence Index, a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan brand, the ...
