News briefs – Page 22
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News briefs
Adidas has reportedly promoted Jon Wexler, the current vice-president of...
Adidas has reportedly promoted Jon Wexler, the current vice-president of global entertainment and influencer marketing, to general manager of the Yeezy business unit. For the last 13 years, Wexler has helped Adidas set up some of the brand's biggest collaborations with major music stars, including Kanye West and Pharrell Willliams.
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News briefs
Adidas Outdoor will launch next year the first apparel styles...
Adidas Outdoor will launch next year the first apparel styles featuring Primaloft insulation made from recycled Parley Ocean plastic. They will be presented at the Ispo Munich and Outdoor Retailer shows next month. Adidas has already used the repurposed plastic from the organization in its footwear and apparel. Primaloft said ...
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News briefs
Amazon has continued its push into global football by scoring...
Amazon has continued its push into global football by scoring the exclusive rights to broadcast 16 matches of the Uefa Champions League in Germany. It intends to show the matches on Tuesday nights through video streaming from the 2021/22 football season. The move follows Amazon's decision to broadcast 20 Premier ...
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News briefs
Adidas Golf is launching Collection Ø, a new limited-edition apparel...
Adidas Golf is launching Collection Ø, a new limited-edition apparel collection inspired by street culture. The unusual style is meant to break down the typical notion of what golf fashion should look like, combined with the performance features that wearers need on-course.
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News briefs
Adidas Terrex UK will be the official apparel sponsor of...
Adidas Terrex UK will be the official apparel sponsor of the Threshold Trail Series in 2020. The Threshold Trail Series is a series of four endurance trail events in the U.K., each offering a variety of terrains, gradients, elevations, landscapes and distances. The four events include: Heineken Race to the ...
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News briefs
Adidas and Prada are partnering on a collaborative line of...
Adidas and Prada are partnering on a collaborative line of sneakers. The announcement has been made on Instagram with the three accounts – Prada, Adidas and Adidas Originals – posting the same photo at the same time, all using the hashtag #Pradaforadidas, followed by the comment “Coming Soon.” The collection ...
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News briefs
The Royal Spanish Football Federation (RFEF) and Adidas are extending...
The Royal Spanish Football Federation (RFEF) and Adidas are extending their sponsorship deal through 2030. Adidas originally supplied the Spanish national team's jersey from 1981 to 1983. The present deal dates back to 1991. As recently as last June (see SGI Europe Vol. 30 N°19+20), Adidas was threatening to take ...
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News briefs
Adidas has introduced the second generation of the FutureCraft Loop,...
Adidas has introduced the second generation of the FutureCraft Loop, its first 100 percent recyclable shoe. Like its predecessor, the second-generation shoe is also a 100 percent recyclable performance running shoe, but is created using a mix of raw materials and recycled components from the first-generation shoe. This means that ...
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News briefs
For the first time, Adidas is launching baseball cleats within...
For the first time, Adidas is launching baseball cleats within a videogame. The 8-Bit collection is making its debut through the Playstation game MLB: The Show. In addition, the German footwear and apparel company has hired AvatarLabs to create a Snapchat game called Baseball's Next Level, which features Adizero and ...
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News briefs
Adidas has released a running shoe that is specially conceived...
Adidas has released a running shoe that is specially conceived for winter weather. The PulseBoost HD Winterised uses ballistic nylon uppers and traction technology to maintain dry feet and steady footing through wet winter conditions. The ballistic nylon upper is treated to protect feet from cold and moisture, while extra ...
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News briefs
Adidas has teamed up with Universal Standard to launch an...
Adidas has teamed up with Universal Standard to launch an inclusive line of workout garments in an extensive range of sizes. The first release includes performance hoodies, a tank top, long leggings and biker shorts in four colorways, available in sizes from XXS and up to 4XL, a broader range ...
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News briefs
Adidas by Stella McCartney has launched a post-mastectomy sports bra,...
Adidas by Stella McCartney has launched a post-mastectomy sports bra, to meet the needs of women who have undergone surgery as part of their treatment for breast cancer. The bra has been designed in partnership with Monica Harrington, a bra expert who has helped women who have had breast cancer ...
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News briefs
Adidas Golf is introducing Frostguard, a new layering collection for...
Adidas Golf is introducing Frostguard, a new layering collection for both men and women that should allow golfers to play during the colder months of the year. The Frostguard jacket and vest feature down-filled panels, which have been incorporated on the front and back body. These panels are woven bonded ...
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News briefs
Adidas has launched Infinite Play, a new service that will...
Adidas has launched Infinite Play, a new service that will allow customers to exchange worn or unused gear for an e-gift card and Adidas creators club points instead of sending it to landfill. The initiative, available through the Adidas app, has been developed with The London Waste and Recycling Board ...
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News briefs
Four years after acquiring Runtastic for €220 million, Adidas is...
Four years after acquiring Runtastic for €220 million, Adidas is further integrating the app into its own e-commerce platform. Adidas is now using Runtastic to power its Adidas Running and Adidas Training apps, through which users will be collecting points and connecting to the Adidas' Creators Club, a free membership ...
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News briefs
Puma and Amazon Fashion have joined forces on a new...
Puma and Amazon Fashion have joined forces on a new athleisure line for men and women, called “Care of by Puma.” The German sportswear brand has designed the pieces while Amazon Fashion is responsible for marketing and distribution. The collection will be available exclusively on Amazon.com. A pilot collection of ...
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News briefs
Reebok and Adidas, which belong to the same group, have...
Reebok and Adidas, which belong to the same group, have collaborated on a sneaker for the first time. The Instapump Fury Boost blends Adidas' Boost technology with Reebok's Instapump Fury silhouette. Reebok's original Instapump Fury, released in 1994, was a slip-on shoe with no laces, a GraphLite bridge instead of ...
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News briefs
Adidas and the Mexican Football Federation (FMF) have extended their...
Adidas and the Mexican Football Federation (FMF) have extended their long-standing partnership. Adidas will continue to be the FMF's official supplier through the 2026 Fifa World Cup, which will be played in Mexico, Canada and the U.S. The original deal between Adidas and the FMF ran from 1984 to 1990. ...
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News briefs
Adidas has unveiled the official ball for 2019/20 UEFA Champions...
Adidas has unveiled the official ball for 2019/20 UEFA Champions League group stage. The base of the ball is a bold multi-colored design incorporating traditional colors from the UEFA Champions League as well as those seen across stadiums worldwide. The ball features a blend of blues, fluorescent oranges and yellows. ...
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News briefs
Adidas, Nike and Puma have joined the Global Fashion Pact...
Adidas, Nike and Puma have joined the Global Fashion Pact to protect the world's climate, biodiversity and oceans at the instigation of Kering, the former controlling shareholder of Puma, which is committed to sustainability. The fashion pact, which gathers 32 groups – mostly from the fashion sector – representing nearly ...
