News briefs – Page 23
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News briefs
Adidas has filed an opposition to J.Crew's trademark application for...
Adidas has filed an opposition to J.Crew's trademark application for a design of five parallel stripes, to be used on apparel and on such accessories as business card cases and various kinds of bags. The Trial and Appeals Board of the U.S. Patent and Trademark Office has suspended the application ...
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News briefs
Adidas Originals has cooperated with Arizona Iced Tea for a...
Adidas Originals has cooperated with Arizona Iced Tea for a limited edition of sneakers, priced at 99 cents (€0.88) per pair – the same as a can of iced tea. There were two models, the Continental 80 and the Yung 1, each available in two designs matching that of an ...
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News briefs
Adidas has signed multi-year endorsement deal with the world's number-one...
Adidas has signed multi-year endorsement deal with the world's number-one alpine skier, Mikaela Shiffrin. The 24-year-old native of Colorado won 17 World Cup titles in 2018/19, the highest tally for a single season of any skier – regardless of gender – in history. Shiffrin's training goes beyond skiing to include ...
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News briefs
Although it already sponsors a few e-sports teams, Adidas has...
Although it already sponsors a few e-sports teams, Adidas has signed its first sponsorship deal with an individual e-sports athlete: Tyler Blevins, better known as Ninja. Blevins is a professional gamer and gaming streamer who raised eyebrows in the videogame world at the start of August by switching his streaming ...
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News briefs
As part of Adidas' “She Breaks Barriers” initiative, Stadium will...
As part of Adidas' “She Breaks Barriers” initiative, Stadium will be broadcasting the stories of struggle and success of a roster of star female athletes. Stadium is a 24/7 multi-platform sports network, featuring exclusive live and on-demand games and events. The special two-part broadcast, which began on Aug. 26, is ...
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News briefs
The former chief executive officer of the Adidas Group, Herbert...
The former chief executive officer of the Adidas Group, Herbert Hainer, will replace Uli Hoeness as chairman of the supervisory board of the FC Bayern Munich, the company controlling the homonymous football club, according to the business monthly Manager Magazin. Hainer, a passionate supporter of the team, in which Adidas ...
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News briefs
Skechers and Adidas have reached a settlement in their dispute...
Skechers and Adidas have reached a settlement in their dispute over footwear stripes. A filing by Skechers on July 29 at the U.S. District Court for the Central District of California asked for the dismissal without prejudice of a lawsuit brought by Adidas, which had claimed that Skechers' Goldie-Peaks shoe infringed its Three Stripes ...
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News briefs
Adidas is reportedly considering putting a deposit on sports shoes...
Adidas is reportedly considering putting a deposit on sports shoes – as in Germany's “Pfandsystem” (Pfand means “deposit”) – similar to what is often done with plastic and glass bottles. According to reports in sportstextiles.com, the brand is exploring charging a returnable deposit of €10 on a pair of shoes ...
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News briefs
Ortlieb won a lawsuit in Federal Court against Amazon on July...
Ortlieb won a lawsuit in Federal Court against Amazon on July 25. The German company wants to prevent the appearance of ads with the Ortlieb brand name on Google, which are linked to offers on the Amazon homepage. The issue is that, when searching a term with Ortlieb in it, such ...
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News briefs
Adidas is going to replace Nike as the sponsor of...
Adidas is going to replace Nike as the sponsor of the Boca Juniors football club in Argentina, reportedly paying $100 million over the next ten years. It will also pay additional bonuses for victories and royalties on the sale of jerseys. Adidas is also the sponsor of a rival Argentinian ...
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News briefs
Adidas has come up with a new video ad, titled...
Adidas has come up with a new video ad, titled “The Deal,” for its FW19 football boot pack. In the video, Paul Pogba, Leo Messi, Mesut Ozil and 18 other players speak in close-up directly into the camera and lay out the terms of the deal – the way in which ...
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News briefs
The new face of Adidas x Stella McCartney for its...
The new face of Adidas x Stella McCartney for its autumn/winter 2019 collection is Grimes, the 31-year-old Canadian singer and environmental activist. The artist previously collaborated with McCartney in 2016, when she joined Madonna's daughter and Amanda Stenberg in a video to promote McCartney's Pop perfume.
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News briefs
Adidas and Under Armour have been recognized at the fifth...
Adidas and Under Armour have been recognized at the fifth annual ESPN Sports Humanitarian Awards. Adidas won the first Sports Sustainability Leadership Award while UA won the Corporate Community Impact Award. The awards were handed out at The Novo, an indoor club located at L.A. Live in downtown Los Angeles, ...
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News briefs
Adidas and Nike are in the top five of the...
Adidas and Nike are in the top five of the Better Cotton Initiative (BCI)'s leaderboard for 2018, at the fourth and fifth place, respectively. The BCI is the Geneva-based body that campaigns for increased production and consumption of “more sustainable cotton.” Fifteen companies featured on its 2018 leaderboard, a table ...
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News briefs
Adidas unveiled the new Adidas by Stella McCartney tennis collection...
Adidas unveiled the new Adidas by Stella McCartney tennis collection ahead of Wimbledon, the legendary tournament. This year's edition of the tournament started on July 1, and will finish on July 14. Alongside McCartney's signature design touches, the 17-piece collection uses innovative materials, such as a synthetic fiber made from ...
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News briefs
Adidas is reinforcing its ties with the German national football...
Adidas is reinforcing its ties with the German national football team (DFB), of which it has been the sponsor for a long time. The DFB will be training for the 2020 European Football Championship (Uefa Euro 2020) at World of Sports, Adidas' headquarters in Herzogenaurach. Preceding the announcement was a ...
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News briefs
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has...
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has announced that his company should be delivering packages with drones “within months.” Speaking at Re:Mars – the e-tail behemoth's conference on machine learning, automation, robotics and space, held on June 4-7 in Las Vegas – Wilke said that Amazon's latest ...
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News briefs
Adidas, Foot Locker and Game of Thrones have teamed up...
Adidas, Foot Locker and Game of Thrones have teamed up for the release of a limited edition of shoes, called the Game of Thrones x Adidas Ultra Boost Collection. The limited edition takes inspiration from characters in the HBO series and includes six color combinations that pay homage to them. ...
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News briefs
Adidas and Ikea are collaborating to develop new home fitness...
Adidas and Ikea are collaborating to develop new home fitness solutions, with the purpose of increasing the number of “active homes” in which people can work out. Designers and product developers from both companies paid a visit to the homes of people in London, New York, Chicago and Shanghai in ...
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News briefs
Adidas organized a long-standing running event, called “Run for the...
Adidas organized a long-standing running event, called “Run for the Oceans,” at the company's new headquarters in Herzogenaurach on June 11. Roland Auschel, sales director Adidas, Harm Ohlmeyer, financial director, Gina Lückenkemper, a world-class sprinter, Sebastian Steudtner, a big wave surfer, and Ian Thorpe, the Australian swim legend, were in ...
