News briefs – Page 29
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News briefs
Kasper Rørsted, the new chief executive of the Adidas Group,...
Kasper Rørsted, the new chief executive of the Adidas Group, is the most popular manager in the German fashion industry, according to Glassdoor. The company, which operates an employment and recruitment platform, recently released its list of the ten most popular managers in the country. Glassdoor's list includes managers from ...
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Adidas is boosting its infrastructure in Paris and regrouping its...
Adidas is boosting its infrastructure in Paris and regrouping its local teams under Guillaume de Monplanet, general manager of Adidas France, by opening of a new office near the trendy Pigalle area. Adidas and Reebok employees, who were previously working at different offices inside and outside the French capital, will ...
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Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality...
Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality TV star, as brand ambassador for Adidas Originals. She personally made the announcement to her 81 million followers on Instagram. Jenner's brother-in-law, Kanye West, already has a highly popular collaboration with Adidas since 2013 for its Yeezy Boost. Her sister, ...
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New Balance is replacing Adidas as the new sponsor of...
New Balance is replacing Adidas as the new sponsor of the famous London Marathon, currently called the Virgin Money London Marathon, and ancillary events through a long-term agreement starting with the April 2018 edition of the race. The brand is already sponsoring the marathons in Rome, Sevilla and Rotterdam. Last ...
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Der Spiegel reports that Adidas has agreed to pay €1...
Der Spiegel reports that Adidas has agreed to pay €1 billion for a new ten-year partnership with Real Madrid, based on the Football Leaks file. Earlier this year it had been reported that Under Armour was trying to replace the three stripes as the Spanish club's partner. According to the ...
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News briefs
Adidas has launched a new global rugby campaign on social...
Adidas has launched a new global rugby campaign on social networks entitled “Next Is Everything.” The campaign has been developed by Augusto, a digital agency based in Auckland, New Zealand. The official video, which marked the launch of the campaign on May 9, will be followed by an ongoing series ...
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News briefs
Amazon is acting as a sponsor of Tough Mudder as...
Amazon is acting as a sponsor of Tough Mudder as the “official online retailer” for this year's North American events. Besides its presence on the sites of the contests, it will have a dedicated website with new videos and contents on training, post-training, nutrition and recovery.
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To celebrate Earth Day, which was on April 22, Adidas...
To celebrate Earth Day, which was on April 22, Adidas said it will launch three new models of tennis shoes on May 10 that are made with plastic waste thrown into the ocean. The initiative is part of the brand's new two-year partnership with Parley for the Oceans. Each of ...
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News briefs
The Adidas Group has teamed up with Carbon, a U.S....
The Adidas Group has teamed up with Carbon, a U.S. start-up company, to make running shoes featuring midsoles produced with light and oxygen, which may be manufactured on a large scale. The first batch of 5,000 shoes to be made as part of the Futurecraft 4D project should hit the ...
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News briefs
Adidas has announced a multi-year agreement with USA Rugby, the...
Adidas has announced a multi-year agreement with USA Rugby, the governing body for the sport in the U.S., which makes the brand the official kit supplier to all U.S. national teams. The global sportswear company will provide competition wear and training apparel for all age-group and representative squads. Headquartered in ...
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Adidas has unveiled details of the launch of the Parley...
Adidas has unveiled details of the launch of the Parley editions of its UltraBoost, UltraBoost X and UltraBoost Uncaged. The three running shoes, made from up-cycled marine plastic, are the result of the firm's partnership with Parley for the Oceans, the environmental organization that addresses major threats to the oceans ...
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Adidas has launched a counterfeiting suit against Asics America, charging...
Adidas has launched a counterfeiting suit against Asics America, charging that the Japanese brand copied some elements of its fitness app. Filed in a Delaware court, the suit charges that Asics' Fitnesskeeper and Runkeeper apps, which it bought last year, breache ten patents registered by Adidas. Three years ago, Adidas ...
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Adidas has launched its first branded fitness app. All Day,...
Adidas has launched its first branded fitness app. All Day, available for iOS and Android, is meant to help users stay fit and healthy through tutorials covering a wide range of contents, from yoga moves to healthy recipes. The app also allows to track health-related aspects such as movement, nutrition ...
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News briefs
Adidas has decided to put an end to its long-standing...
Adidas has decided to put an end to its long-standing relationship with Olympique de Marseille, an emblematic French football club. This comes after the club was sold last year by the widow of Robert Louis-Dreyfus, the former shareholder and chief executive of Adidas, to an American businessman, Frank McCourt. The ...
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News briefs
Adidas and Euroleague Basketball have announced an extension of their...
Adidas and Euroleague Basketball have announced an extension of their existing relationship that will expand Adidas' commitment to the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Euroleague Basketball Adidas Next Generation Tournament. Adidas basketball shoes will be integrated in EuroLeague and EuroCup platforms. In addition, the sports brand has ...
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News briefs
Nike and Adidas have both hit headlines in the last...
Nike and Adidas have both hit headlines in the last weeks with efforts to make shoes that help athletes to run a marathon in less than two hours. Adidas has been working on it with the Sub 2 program, leading to the launch of the Adizero Sub2 shoes used by ...
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Adidas has promoted Arthur Hoeld to the position of senior...
Adidas has promoted Arthur Hoeld to the position of senior vice president of brand strategy and business development. The manager, who has been with the group since 1998, is getting rewarded for his successful work as general manager of its fast-growing Adidas Originals segment since 2011, first as senior vice ...
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Adidas has filed a lawsuit against Puma in the federal...
Adidas has filed a lawsuit against Puma in the federal court of Portland, Oregon, charging that the four stripes on the Empower Vigor 1 Camo FG cleated shoe create confusion in the market with its own three-stride trademark. The stripes on Puma's shoe appear as extensions of the lacing system, ...
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Adidas and Burberry won a “Gold Class” award in the...
Adidas and Burberry won a “Gold Class” award in the Corporate Sustainability Assessment (CSA) carried out by RobecoSAM among 840 companies that are included in the Dow Jones Sustainability Index. Both companies got a score of 60 points or more. Kering, parent company of Puma, qualified for Silver Class with ...
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News briefs
The Adidas Group has set up a “Storefactory” at a...
The Adidas Group has set up a “Storefactory” at a pop-up store in Berlin, Knit for You, where customers can design their customized merino wool sweater and have it made for them in the store within a few hours. Knit for You takes advantage of technologies such as body scanning ...
