News briefs – Page 3
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News briefsAdidas teams up with Bugatti for football boot release with a twist
Bugatti and Adidas have come together to create a limited edition football boot – and a release with a twist. The Adidas X Crazyfast Bugatti will be auctioned through the Adidas Collect Web 3 platform, and successful bidders will receive both a physical pair and a digital twin. The Adidas ...
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News briefsAdidas by Stella McCartney enters ski wear under Terrex label
Source: Adidas Terrex Iris Law presents the first ever Adidas by Stella Mccartney ski collection Now in the eighteenth year of the collaboration, Adidas by Stella McCartney is venturing into the snowsports arena with a new ski wear collection for Terrex, Adidas’ Outdoor label. British model and ...
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News briefsAdidas footwear on display at Newcastle Contemporary Art
Adidas has announced Original Newcastle, a new exhibition at Newcastle Contemporary Art (NCA) in Newcastle upon Tyne, featuring archival and contemporary footwear in partnership with UK retailer END. The free exhibition, presented by Adidas Spezial, opened on Oct. 27 and will run until Nov. 5. The footwear on display includes ...
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News briefsAdidas and Babe team up for golf-ready collection
Adidas and Japanese brand Bape® (“A bathing ape”) continue their celebration of Bape’s 30th anniversary with a golf-ready collection featuring a pair of custom Stan Smith sneakers and a selection of performance apparel and accessories. In addition to the Babe Stan Smith Golf with removable kiltie lace cover, golf graphic ...
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News briefsAdidas raises FY guidance on stronger core, Yeezy sales in Q3
In releasing preliminary Q3 results, Adidas updated its full-year guidance. The company – citing the impact of Yeezy sales efforts in Q2 and Q3; €200 million in one-time costs related to a strategic review; and a potential write-off of €300 million for remaining Yeezy merchandise that represents a 25 percent ...
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News briefsAnta Sports buying majority stake in women’s activewear firm
Anta Sports is taking action to acquire an approximate 75 percent stake in Mayiya Clothing (Shanghai) Co., Ltd. for an undisclosed sum. The company, founded in 2016, markets the Maia Active sportswear brand for Asian women with a principal focus on the yoga sports category. Anta sees the acquisition bolstering ...
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News briefsAdidas North America president resigns
Rupert Campbell, President of Adidas North America, is stepping down from his position. Campbell became head of Adidas North America in January 2022, succeeding Zion Armstrong, who returned to his home of New Zealand at the time. Campbell previously led Adidas’ operations in Russia after working at Adidas in Europe. ...
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News briefsMarks & Spencer expands its online roster of sports brands
British retailer Marks & Spencer (M&S) has added an extensive mix of womenswear products from Adidas and Sweaty Betty to The Sports Edit online platform, in line with its strategy of enhancing its Sportswear category. This latest addition brings the total number of third-party sportswear brands available on M&S.com to ...
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News briefsChief Digital Officer Zalaznik to leave Adidas
Germany’s Manager Magazin reported that Adidas’ Chief Digital Officer Scott Zalaznik will be leaving the company. His successor will be Tobias Seemann, who joins Adidas as Senior Vice President Global Digital and eCommerce in October. Seemann already worked at Adidas as SVP Commercial Europe from 2020 to 2022 and before ...
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News briefsAdidas sues LIV Golf over trademark infringement
Adidas has filed a petition with the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office against five trademark applications filed by LIV Golf, the Saudi Arabian professional golf league whose CEO is former professional golfer Greg Norman. Adidas claims that the “L” in LIV Golf’s logo, ...
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News briefsAdidas launches limited-edition spikeless golf shoes with 4D midsole
Source: Adidas Adidas MC87 4D Adidas has unveiled the MC87 4D, a limited edition model of spikeless golf shoes that combines a clean and classic upper with the futuristic 4D midsole. The shoes are based on a gender-neutral last and are available in various men’s and women’s ...
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News briefsGulden comments on Kanye West incident on podcast
Nicolai Tangen, CEO of Norges Bank Investment Management, interviewed Bjørn Gulden, CEO of Adidas, on his podcast “In Good Company” on Sept. 13. The boss of the world’s second-largest sporting goods company said during the interview, among other things, that Kanye West may not have meant his anti-Semitic statements as ...
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News briefsAdidas opens new state-of-the-art automated distribution center in China
Adidas has partnered with Geek+, a specialist in mobile robots for logistics, to announce the opening of its state-of-the-art automated distribution center in Suzhou, China. The 139,000-sqm fully automated warehouse and distribution center sets a new industry standard with its high level of speed and flexibility in warehouse logistics. It ...
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News briefsAdidas presents fashion-forward LFSTLR collection
Source: Adidas Supporting the growing Blokecore fashion trend, Adidas has unveiled its new LFSTLR jersey collection featuring the third jerseys of the 23/24 season from some of its leading clubs, reinterpreted as fashion-forward lifestyle streetwear. LFSTLR, the “most wearable soccer jersey,” blurs the lines between soccer performance ...
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News briefsAdidas establishes residency for digital artists
Adidas’ web3 division, Three Stripes Studio (/// Studio), has instituted a residency program for digital artists. Residency by Adidas, as it is called, will open operations on Sept. 7. This coincides with Korean Blockchain Week in Seoul, where the company will be displaying works by the program’s first resident artists ...
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News briefsBata India reportedly exploring partnership with Adidas for local market
Bata India said that it is exploring the opportunity of a partnership in its domestic market but had no developments to announce. ”We would like to inform that the company continues to explore opportunities for strategic alliance/collaborations/tie-up for the Indian market, and as and when matters arise that require disclosure, ...
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News briefsAdidas joins Fashion For Good’s footwear recycling pilot
Fashion for Good has launched a new pilot with brand partners, including Adidas and footwear recycling innovator FastFeetGrinded, to test and validate footwear recycling processes and to support the uptake of recycled content in footwear, towards a more circular footwear industry. Globally, 24 billion shoes are added to the market ...
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News briefsAdidas updates guidance after Yeezy boost
Adidas, bolstered by its first sell-off of Yeezy styles, is now forecasting a full-year operating loss of about €450 million. That total represents a 36 percent improvement from its prior guidance of an FY23 operating loss of €700 million. If additional sales of Yeezy product are successful, annual results will ...
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News briefsAdidas Outdoor North America GM to depart
Michael Kadous, North America Senior Director and GM for Adidas Outdoor, Terrex and Five Ten, has announced on Linked In that he is to leave the company after seven years. Kadous joined Adidas in 2016 as a Director Global Finance, before becoming Senior Director of Global Transformation Adidas Outdoor, Terrex ...
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News briefsNike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
