News briefs – Page 3
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News briefsAdidas mixes culture with sneakers in first Korean heritage store
In Seoul, the 75-year-old brand makes a Korean heritage debut.
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News briefsUnder Armour has a new Vice President of Commercial for EMEA
With 25 years of experience in the sports, lifestyle, and fashion industries, Under Armours says the signing will bring a wealth of expertise in driving commercial success and more to the company.
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News briefsStockX resale report: Asics soars 589% in 2024 as sneaker resale market evolves
While traditional powerhouses like Nike and Jordan have experienced a decline, challenger brand Asics has seen almost 600% growth in resale.
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News briefsAdidas veteran headhunted to Under Armour
After Under Armours acquisition of the brand Unless Collective Eric Liedtke will join Under Armour as Executive Vice President of Brand Strategy.
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News briefsExecutive board member leaves Adidas after 27 years
Martin Shankland has informed Adidas AG’s Supervisory Board of his intention to step down from the Executive Board and leave the company after 27 years with the brand.
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News briefsAdidas collaborates with Marvel Studios’ ‘Deadpool & Wolverine’
Adidas has unveiled an exclusive collection to celebrate the release of Marvel Studios’ new Deadpool & Wolverine movie, which hits US movie theaters on July 26, 2024.
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News briefsSportsshoes.com and Adidas announces a three-year sponsorship deal
Adidas and Sportsshoes.com have announced a joint three-year sponsorship deal with the British Milers’ Club (BMC), the UK’s largest athletics club.
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News briefsCommercial revenues flat for Manchester United in Q3
For the third quarter ended March 31, Manchester United’s commercial revenues were flat at £69.6 million (€81.6 million). Retail, merchandising, apparel and product licensing were also flat at £28.9 million (€33.9 million), attributable to the Adidas expansion, which was partially offset by lower megastore sales due to nine fewer games ...
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News briefsManchester United’s new home kit for 2024/25
Adidas has revealed Manchester United’s home kit for the 2024/25 season. The new design is based on the classic jerseys, which featured slightly fluorescent materials so players could see each other better in the floodlights. The viscose fabric appeared in different shades of red, depending on how the light reflected ...
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News briefsAdidas launches its The Pulse retail concept in the UK
Adidas is introducing its premium store format, dubbed “The Pulse,” in the UK with two locations in Edinburgh and Glasgow. A 1,000 sqm store has just opened at Fort Kinnaird in Edinburgh. It is the third The Pulse store to open in Europe, with other locations in Germany and Italy. ...
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News briefsAdidas and AFA to continue partnership until 2038
The Argentinian Football Association (AFA) and Adidas have extended their long-term kit supplier contract until 2038. The brand has been Argentina’s supplier since 2001. The long-term extension means that Adidas will continue to outfit the Argentinian men’s, women’s and youth teams throughout the next four FIFA Men’s World Cups in ...
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News briefsAdidas partners with the UK Golf Federation
The UK Golf Federation has announced Adidas as its newest corporate partner. Effective Jan. 1, 2025, this new collaboration will give the UK Golf Federation members enhanced membership benefits and Adidas access to a broader audience of golfers across the UK. The UK Golf Federation is a not-for-profit organization with ...
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News briefsAdidas starts internal investigation into allegations of bribery
On Monday morning, several media outlets, including the Financial Times, reported that Adidas had launched an internal investigation into allegations of bribery in its China business following a whistleblower complaint accusing executives of embezzlement. According to the Financial Times, the letter alleged that Adidas employees, including a senior manager, received ...
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News briefsAdidas’ stripe lawsuit against Nike all but nullified
According to Reuters and others, a second appeal in Adidas’ lawsuit against Nike, first filed in 2022, has gone in favor of Nike. This lifts most of the prohibition, set by a regional court in Düsseldorf, on Nike’s use of two or three stripes on five models of pants in ...
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News briefsAdidas reveals Real Madrid's new home kit for the 2024/25 Season
Adidas has launched the latest Real Madrid CF home kit for the 2024/25 season, featuring a refined and minimalist white design that pays homage to the club’s storied history. The jersey introduces a unique houndstooth pattern, subtly woven with the initials “RM,” blending tradition with modern 3D engineering techniques to ...
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News briefsSportsshoes.com announces 11% increase in sales, 663,000 new customers in last 12 months
SportsShoes.com has achieved an 11 percent year-on-year increase in turnover to £90m (€105.6 million) and acquired 663,000 new customers in 12 months. The retailer also secured 749,000 orders from repeat customers during the same period. SportsShoes.com offers more than 17,000 products from 150 running and outdoor brands, including Nike, Adidas ...
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News briefsAdidas reopens its large Champs-Elysées store in Paris
Adidas has relocated and reopened its Champs-Elysées store in Paris. The store moved a few meters up the iconic road and is now next to the Georges V metro station. It is an extra-large, three-storey boutique with a sales area of 2,820 square meters. The first floor is devoted ...
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News briefsNike kits to be worn in almost 65% of all Euro 2024 games
We’re just a few weeks from the Uefa European Championship, the football tournament boasting 5.2 billion viewers. With those numbers, brand exposure is highly competitive. One of the best ways to show your brand in front of the whole world is to be a kit supplier. The brand who ...
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News briefsGerman court rules Nike can use three-stripe design on trousers, overturning previous Adidas claim
A German court has, according to Reuters, ruled that Nike can adorn some of its trouser designs with three stripes, a significant development in its ongoing legal battle with Adidas over trademark issues. This decision came during a second appeal hearing, where the Duesseldorf regional court partially overturned a previous ...
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News briefsAdidas CEO faces backlash over use of kangaroo leather amid protests at annual meeting
Adidas CEO Bjørn Gulden is facing scrutiny over the company’s use of kangaroo leather following a protest at the annual general meeting. Activists from Animal Rebellion disrupted the event with signs declaring, “Kangaroo leather is cruel,” highlighting the contentious issue surrounding the use of wild Australian animals for products. Australia’s ...
