The latest StockX resale report reveals significant shifts in the sneaker resale market. One of the standout findings is the rise of challenger brands like Asics, which saw almost a 600 percent year-over-year growth, making it the fastest-growing sneaker brand on the platform in 2024. This surge is largely attributed to popular models like the Gel-1130 and Gel-Kayano 14, along with newer releases like the Gel-NYC and GT-2160.
In contrast, traditional powerhouses like Nike and Jordan have experienced a decline, with their market share dropping by 11 percent and 12 percent, respectively, from 2023 to 2024. Despite this, the report emphasizes that the sneaker resale market is far from dead; it’s simply evolving, with a more diversified range of brands gaining traction.
Adidas has also seen impressive growth, nearly doubling its sneaker sales on StockX in 2024, driven by a focus on retro styles and performance basketball shoes. The report highlights the shift in consumer preferences, with newer and more innovative brands challenging the dominance of established giants, indicating a dynamic and competitive future for the sneaker resale market.
