News Briefs – Page 17
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News briefs
Nike becomes apparel partner of the Big Bash League
Nike and Cricket Australia have agreed a new deal that makes Nike the official apparel partner of the Big Bash League (BBL), an Australian professional franchise Twenty20 cricket league, for the 2021/22 season. Nike takes over the apparel partnership from Majestic, the company sold by VF Corp to Fanatics four ...
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News briefs
Jordan Brand announces its largest female roster ever
Nike’s Jordan Brand has announced on Twitter a partnership with 11 emerging Women’s National Basketball Association (WNBA) players, the brand’s largest roster in women’s basketball. The endorsement group includes Maya Moore, Kia Nurse, Asia Durr, Satou Sabally, Chelsea Dungee, Aerial Powers, Crystal Dangerfield, Arella Karin Guirantes, Te’a Cooper, Dearica Hamby ...
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News briefs
Anta joins the list of the most valuable apparel brands
Anta and Asos joined the list of the world’s ten most “valuable” apparel brands outside the luxury goods sector in the 2021 edition of Kantar’s annual BrandZ report, based on financial performance as well as market data and consumer surveys. As a whole, the category gained 53 percent in value ...
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News briefs
Nike launches sneaker range made from pineapple leaf fibers
Nike has teamed up with Piñatex on the “Happy Pineapple” pack, a collection of sneakers that use a pineapple-based material. The silhouettes featured in the new pack include the Nike Air Force 1, Free Run Trail, Air Max 95, Air Max 90 and Air Zoom-Type. All the five silhouettes are ...
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News briefs
Fútbol Emotion partners with Nike for a deal with the Huesca club
Fútbol Emotion and Nike have signed a joint deal with the SD Huesca football club, which plays in La Liga. For the next four seasons, Fútbol Emotion will be supplying Nike apparel to the men’s, women’s and youth divisions of the club, along with its staff and the Fundación Alcoraz, ...
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News briefs
Nike is the most resold fashion brand
Nike is “by far” the most resold fashion brand in the world, according to a survey of 60 (fashion, casual and sports) brands and fast-fashion banners carried out from June 4 to 7 by a British comparison website, SaveOnEnergy. It found that the Nike brand had a “staggering” 1,160,153 listings ...
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News briefs
Nike misinterprets the Greek alphabet
Nike has aroused some eye rolling from the Greek community for a special edition of its Air Force 1 Low shoe. Designed to pay tribute to the Greek goddess of victory, the embroidered word “NIKE” on the shoe is spelled using the Greek letter pi, which looks like a lower-case ...
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News briefs
Nike creates sustainable community court in Hong Kong
Nike has created the Shek Lei Grind court, a refurbished community basketball court in Hong Kong that is meant, like other Nike courts around the world, to “reenergize spaces for sport and community.” For the sake of environmental responsibility, the court’s surface is made of Nike Grind, composed of up ...
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News briefs
Nike and Barça renegotiating, with Puma in the wings
The important technical partnership between Nike and the FC Barcelona football club has been in place since 1998, when Nike replaced Barça’s previous partnership with Kappa. The agreement with Nike is supposed to last until 2028. However, both Nike and Barcelona are reportedly inclined to renegotiate the terms of the ...
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News briefs
10k apparel and footwear fakes seized in Spain
Authorities and the police in Badalona, a Spanish municipality near Barcelona, have detained ten Chinese nationals for trafficking in counterfeit goods at the shops they operate. Of the 10,000-odd items seized, with a total value exceeding €400,000, some 8,836 were apparel and footwear items offered under such faked brands as ...
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News briefs
Nike claims its break-up with Neymar was tied to a sexual assault allegation
Nike’s decision to stop working with Neymar jr. last year was connected with allegations by a Nike employee that the footballer had sexually assaulted her, the Wall Street Journal (WSJ) has revealed, and Nike has partly confirmed the report, adding that the allegations could not be confirmed. Neymar has vigorously ...
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News briefs
Nike and Puma are still battling over the term “footware”
The Fashion Law has reported that Nike and Puma appeared before the High Court of Justice in London on May 17 for an appeal hearing stemming from Nike’s quest to register the term “footware” as a trademark, for use in connection with tech-driven sneakers. In Nike’s view, “footware” would refer ...
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News briefs
Nike produces documentary for broadcast in the U.K.
To highlight Nike’s Play New platform, the Nike Creative Studio and the Wieden & Kennedy London agency have produced a 22-minute documentary that will be airing in excerpts during commercial breaks on Channel 4 and All 4 in the U.K. Titled New Heights, the film is about a “30-day challenge” ...
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News briefs
Nike sees HQ staff working at the office three days a week
Nike’s vice president of workplace design and connectivity, Jeff Nichols, has sent out in an email to affected employees, laying out a new in-office work policy for the company’s global headquarters in Beaverton, Oregon. Nike is to begin raising capacity, services and amenities there as of next month, while continuing ...
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News briefs
Kanye West’s original Yeezys set auction record
The results are in for the sneaker auction by Sotheby’s that we previewed earlier in April. The pair of Nike Air Yeezy 1s fetched a record price of $1.8 million. This is about triple the record price of $615,000 previously offered for a pair of Nike Air Jordan 1s that ...
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News briefs
Nike and UKactive extend Active School Hero award across England
After successful pilots in schools in London and Birmingham, UKactive Kids and Nike have announced the England-wide roll out of Active School Hero England, a campaign to recognize primary school staff who inspire physical activity among schoolchildren. The Active School Hero Award is backed by Richard Whitehead, a Team GB ...
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News briefsNike introduces prototype eco-football
Nike has introduced a football made of fully recycled yarn trimmings that would otherwise have ended up in a landfill. The shell is made of recycled airbag scraps from the manufacture of Nike’s Air Max line. The ball remains a prototype, but there appear to be plans to release it ...
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News briefs
Adidas is one of the Top 10 companies for corporate reputation
Adidas has ranked 7th in “The 2021 Global RepTrak 100,” a ranking of corporate reputation for companies with global revenues above $2 billion, compiled by The RepTrak Company, a reputation data and insights company based in Boston. Lego Group has taken the top spot, followed by Rolex, in the second ...
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News briefs
Nike is now refurbishing sneakers
Nike has begun selling reconditioned sneakers at “up to” 15 stores in the U.S., with plans for more. The program is not going to be implemented in Europe until further notice. Inaugurated on April 12, the Nike Refurbished program operates with Nike sneakers returned within 60 days of purchase, which ...
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News briefs
Sotheby’s to sell a pair of the original Nike Yeezy sneakers
A forthcoming sale by Sotheby’s will include a pair of Kanye West Nike Air Yeezy 1 sneakers. The model was unveiled publicly during West’s performance at the 2008 Grammy Awards and was released in a limited series the next year. The Air Yeezy 2 followed in 2012. Nike had never ...
