News Briefs – Page 52
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News briefsEllesse is turning senior and celebrates with luxury
Italian sports fashion brand Ellesse celebrates 65 years in business with luxury sneakers.
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News briefsSaudi Arabia seeks a stake in EuroLeague
The basketball league’s owners are looking to sell one-third of the business.
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News briefsPuma strikes new deal with Google
The German brand is using generative AI for localization.
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News briefsRacing Force and Oakley launch Skier’s Eye
The revolutionary technology can give viewers a unique on-mountain perspective of athletes in alpine skiing competitions.
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News briefsCatalonia’s tennis federation to offer pickleball-only licenses
The sport has for the past few months been paired with tennis.
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News briefsNew Balance opens in Edinburgh with new store concept
Edinburgh has the first New Balance flagship store featuring the brand’s new retail concept.
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News briefseBay appoints new legal officer and board member
eBay strengthens its leadership with Samantha Wellington as Chief Legal Officer and a new addition to the Board of Directors, Bill Nash.
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News briefsArena and Phlex partner elevate swimmers to virtual swim community
The partnership between Phlex and Arena creates a platform where swimmers can connect, compete and learn together.
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News briefsXXL has returned with a new Swedish store
XXL is back in Sweden’s eighth-largest city after implementing its new business strategy, which includes smaller premises.
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News briefsTopgolf Callaway Brands has signed a multiyear agreement with Golf Saudi
Topgolf Callaway Brands Corp and Golf Saudi Entertainment, LLC have signed a multi-year partnership.
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News briefsLenta reports a 61% rise in sporting goods sales in 2024
Russia’s hypermarket chain sees a surge in sporting goods sales.
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News briefsAdidas loses case over Thom Browne's four stripes
Thom Browne can use the design of four stripes, says the District Court of Nuremberg-Fürth.
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News briefsPuma in partnership with Payrails
Payrails’ modular technology and payment provider-agnostic approach will integrate with Puma’s existing systems.
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News briefsMost Gen Z Italians plan to combine study and sporting activity, says new research
The study was carried out by Skuola.net in partnership with Cisalfa Sport
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News briefsIOC election rules could affect the presidential aspirations of some candidates
The new IOC President will be elected in March 2025.
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News briefs850 German gyms offer free training sessions during European Week of Sport
Several fitness studios in Germany will offer free access from Sept. 23-30, 2024, as part of the “United Let’s Move!” campaign to encourage active lifestyles.
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News briefsGo Sports opens a store in Baghdad
The new Go Sport store in Iraq is poised to be the premier destination for sports enthusiasts.
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News briefsThe Athlete’s Foot opens new headquarter and flagship store
The Athlete’s Foot recently inaugurated its new corporate headquarters and flagship store location in the heart of Atlanta’s Midtown neighborhood.
