News Briefs – Page 75
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News briefsSpeedo surprises with an extraordinary campaign in the Year of Sports
In the lead-up to this year’s Olympics, Speedo is taking a different approach to its marketing strategy, aiming for inclusivity over exclusivity. The renowned swimwear brand has launched a new campaign celebrating swimmers of all backgrounds, embracing diversity and fostering a global community united by a love for the water. ...
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News briefsSrixon Sports Europe promotes Lionel Caron to CEO
Srixon Sports Europe, a company specializing in golf ball technology and innovation, has promoted Lionel Caron to Chief Executive Officer, effective April 1, 2024. Caron has worked for the company for 25 years, holding various positions. Most recently, he served as Chief Operating Officer for about a year. Prior to ...
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News briefsKylian Mbappé kicks off Nike’s “Victory Mode” tour
Kylian Mbappé, with his namesake Inspired By KM foundation, partnered with Nike on May 5 to host a multi-sport event for young athletes in Paris that kicked off Nike’s “Victory Mode” tour. The French football icon, who currently plays for PSG, is also a Nike ambassador. More than 2,000 youth ...
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News briefsLee launches its first golf collection for men
Lee has introduced the Lee Golf Series, the brand’s debut golf collection for men. The new range comprises versatile tops and pants “that seamlessly transition from the office to the green,” the brand explained. The items utilize fabrics from Lee’s performance-stretch casual apparel. Prices start at $20 and go up ...
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News briefsUnder Armour introduces first product made with Neolast stretch fiber
Under Armour is introducing the Vanish Pro Training Tee, the brand’s first product made with Neolast. The new shirt, part of its Vanish training franchise, will make its commercial debut on May 13. Announced for the first time in January 2024, Neolast is meant as a high-performing alternative to elastane ...
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News briefsAmazon launches its marketplace in South Africa
Amazon has announced the launch of Amazon.co.za, its online marketplace in South Africa, available on desktop and mobile browsers or by downloading the Amazon Shopping App. Customers in South Africa can now shop from a selection of brands across 20 different product categories, such as sporting equipment, consumer electronics, toys ...
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News briefsApril sees dip in UK retail sales amid poor weather and easter shift
The British Retail Consortium (BRC) has reported a downturn in retail sales for April, attributing the decline to unfavorable weather conditions and an earlier Easter period. According to the trade association, total retail sales in the UK experienced a 4 percent decrease for the four-week period from March 31 to ...
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News briefsJD Sports makes Middle East debut with new store in Bahrain
JD Sports has marked its entry into the Middle East with the inauguration of a new store located at Bahrain’s Marassi Galleria Mall, a beachfront shopping destination. Operated under a franchise agreement with GMG, the 504 square meter establishment will offer customers access to the latest releases from a diverse ...
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News briefsSuperStroke buys Lamkin Grips
SuperStroke has acquired Lamkin Grips, a 99-year-old, family owned maker of golf grips. According to SuperStroke, Lamkin’s CEO, Bob Lamkin, will “continue to serve as a board member and will remain involved in the company.” In addition to what it calls the number-one putter grip in golf, SuperStroke produces custom ...
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News briefsMunich opens two stores in Spain
Munich has opened two stores, in the Spanish cities of Madrid and Girona, according to TradeSport and Palco23. The brand has thereby raised the total of its own-stores to 32, with regular stores accounting for 19 and outlets for 13. Munich also runs one store for its vegan brand, Duuo, ...
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News briefsDecathlon partners with Resortecs to launch recyclable swimwear
French sporting goods chain Decathlon has joined forces with Belgian textile recycling company Resortecs to introduce a sustainable swimwear collection aimed at addressing the challenges of recycling swimwear fabrics. The primary hurdle in recycling swimwear has been the high elastane content in the fabrics, as elastane cannot be separated from ...
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News briefsPeloton announces major workforce reduction amid financial struggles
In a move reflecting ongoing financial challenges, indoor training platform Peloton has revealed plans to cut 15 percent of its workforce, equating to approximately 400 positions, alongside the resignation of CEO Barry McCarthy. The company’s stock price has experienced a dramatic decline, plummeting from its peak of over $160 in ...
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News briefsMLB uniforms to change again, Players Association claims
Nike will be making changes to this year’s maligned uniforms for Major League Baseball (MLB) by the start of next season. The MLB Players Association has stated in a memo, seen by The Athletic, NBC News and ESPN, that designer Nike and manufacturer Fanatics will be restoring the large lettering ...
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News briefsHoka opens a store in Paris
Hoka is reinforcing its European retail presence with the opening of its first Parisian address. The new store is located at 35 Boulevard des Capucines, in a 140-sqm space formerly occupied by footwear label Bally, at walking distance from the historic Opéra and not far from the busy shopping area ...
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News briefsParis 2024 branded products now available on Tmall
Alibaba has announced that fans in China can now access official Paris 2024 branded products on Tmall’s Olympic Store. Fans can purchase a range of licensed merchandise, including toys of the Phryges, the official mascots of the upcoming Games. Alibaba is a worldwide Olympic Partner and the Tmall platform, part ...
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News briefsA delay in Google’s Sandbox plan
Google is putting off until 2025 the deprecation of the third-party cookie in its Chrome browser, a plan we reported on in January. In its report for the first quarter of this year the company will be publishing the following notice: “We are providing an update on the plan for ...
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News briefsFanatics and Sunderland announce long-term partnership
Fanatics and Sunderland Association Football Club (SAFC) have agreed to a new long-term partnership that will see the global merchandise firm become Sunderland’s new retail partner until 2034. Fanatics will become the exclusive operator for the club’s online and stadium store. This will include “significant investment” in a new store ...
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News briefs
Guy Kinnings is the new Chairman of the International Golf Federation Board
The International Golf Federation (IGF) Board has announced the election of Guy Kinnings as its new Chairman. He takes over the role from Keith Pelley, who recently joined Maple Leaf Sports & Entertainment in Toronto. Kinnings is currently the Chief Executive of the European Tour Group, a role he began ...
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News briefsDenmark proposes national ban on PFAS in clothing and footwear
In a move to address environmental concerns, the Danish government has unveiled plans for a national ban on the use of per- and polyfluoroalkyl substances (PFAS) in clothing, footwear, and sealants. These substances are recognized as major contributors to environmental contamination. “Limiting PFAS at the source is essential for safeguarding ...
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News briefsWolverine Worldwide expands global reach with new licensing deals
Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...
