News Briefs – Page 78
-
News briefsConverse Basketball to get a star creative director
Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025. Gilgeous-Alexander signed an endorsement deal with ...
-
News briefsAdidas unveils extensive multi-sport footwear collection for 2024
Adidas makes a statement with the launch of one of its most expansive multi-sport footwear collections to date. Catering to a diverse range of disciplines from running and tennis to the latest inclusion of breakdancing, the footwear lineup comprises 49 distinct models, equipping athletes across 41 different sports – more ...
-
News briefsAdidas unveils team kits for Paris 2024 Olympics
Adidas has revealed the team kits for the athletes at the upcoming Paris 2024 Olympic and Paralympic Games. Embracing a singular design narrative, the kits symbolize a collective spirit while honoring the diverse national identities of each participating nation. Jacqueline King, Design Director for Specialist Sports at Adidas, shared insights ...
-
News briefsNewStore has a new CEO
Source: NewStore Mike DeSimone, CEO NewStore, a leading omnichannel store solution from Boston, Massachusetts, with offices in Berlin, Germany and Utrecht, Netherlands, appointed Mike DeSimone as its new CEO. NewStore Founder Stephan Schambach will remain Chairman of the Board, ensuring that the company continues to evolve in ...
-
News briefsAdidas reportedly trying to snatch Jamaica Athletics from Puma
Our sister publication SGI USA reported that Adidas is attempting to take over Puma’s long-standing sponsorship of the Jamaica Athletics Administrative Association (JAAA). JAAA has had a long-term partnership with Puma since 2002. The current deal, reportedly worth about $1 million per year, will expire in December 2024. For an ...
-
News briefsAnta Sports provides Q1 update
Chinese group Anta Sports, which sells the Anta, Fila, Descente and Kolon Sport brands, has updated its Q1 results. The company said Anta branded sales rose by a mid-single digit in the period that ended March 31. Q1 Fila brand sales increased by a high single digit. Meanwhile, year-over-year retail ...
-
News briefsUK Athletics, London Marathon Events and Great Run Co. launch joint venture
UK Athletics, London Marathon Events and The Great Run Company have announced the creation of Athletic Ventures, a new joint venture that is set “to transform the future and growth of athletics in the UK and to deliver major athletics events.” Athletic Ventures is launching ahead of this year’s London ...
-
News briefsTarget jumps on the pickleball trend
Source: Prince Prince for Target US retail giant Target has announced a limited-time pickleball collection in collaboration with tennis and lifestyle brand Prince. According to the Sports & Fitness Industry Association’s (SFIA) 2023 Topline Participation Report, pickleball is the fastest growing sport in the US, and now ...
-
News briefsDecathlon UK partners with media agency Fifty
Decathlon UK has announced Fifty as its new media agency. The new agreement will see the sporting goods retailer and manufacturer leverage Fifty’s artificial intelligence (AI)-powered audience insights technology for its media planning. Fifty will develop and execute Decathlon UK’s integrated media strategy across all media and channels. Fifty optimizes ...
-
News briefsCrocs announces Terence Reilly as new EVP and President of Heydude
Crocs has announced the appointment of Terence Reilly as Executive Vice President and President of the Heydude brand.Crocs acquired the Italian shoe brand Heydude in February 2022. Crocs said in a statement that Reilly succeeds Rick Blackshaw, who is leaving the company with immediate effect. Reilly will join Crocs’ executive ...
-
News briefsNBA opens expanded retail space in London
The National Basketball Association’s (NBA) has opened an official merchandise flagship store at 267-269 Oxford Street in London, close to Oxford Circus. The site had been occupied by JD Sports until 2015, and then by American candy shops. The new 830-sqm NBA location replaces the previous, smaller NBA flagship ...
-
News briefsNike supports mothers’ needs with new sports bra and shoe
Source: Nike Nike (M) Swoosh Bra Nike has created a wearable pump-compatible sports bra and an adjustable, easy-on walking shoe to support expecting and postpartum mothers. The new Nike (M) Swoosh Bra offers adjustable cup capacity thanks to wearable breast pumps to adapt to a changing body. ...
-
News briefsTaylorMade unveils junior golf sets
TaylorMade is making a significant foray into the market for dedicated junior sets. The company’s core engineering team has developed clubs for younger players with a clear emphasis on performance and supportive features. All clubs in the set have been designed to help players build correct foundations from an early ...
-
News briefsHead hires US winter sports marketing coordinator
Source: Head USA Natalie Dyksterhouse Head USA Inc. has hired Natalie Dyksterhouse as Winter Sports Marketing Coordinator based at Head/Tyrolia’s US offices in Boulder, Colorado. She will play a key role in developing marketing strategies in the US winter sports market. After attending Burke Mountain Academy, Dyksterhouse ...
-
News briefsFiera Bolzano announces date for Prowinter 2025
Following the conclusion of the seventh edition of the Prowinter Ski Rental Summit powered by ITASnow on April 12, 2024, Fiera Bolzano has now announced the date for the Prowinter 2025 winter sports trade show. The three-day B2B event will take place from Jan. 13 to 15, 2025, at the ...
-
News briefsAdidas lifts FY guidance, shares rise
Bolstered by better-than-expected Q1 results, Adidas increased its full-year guidance yesterday and saw its stock price increase by 2.7 percent in the US to close at $111.01. The group’s new outlook calls for an operating profit of about €700 million, up from €500 million prior, on mid- to high-single-digit revenue ...
-
News briefsNike unveils new innovation cycle in preparation for Olympics
Nike’s latest innovation push follows CEO John Donahoe’s recent acknowledgment of the brand’s need to enhance its product innovation pipeline, citing it was “not performing at our potential.” The forthcoming products unveiled by Nike ahead of the Paris Olympics mark the commencement of a multiyear innovation drive, introducing “game-changing innovations” ...
-
News briefsPuma Golf strikes exclusive shoe deal with golf pro Viktor Hovland
Puma Golf has sealed an exclusive shoe-only deal with Norwegian golf star Viktor Hovland. Hovland has been wearing Puma’s Ignite Articulate shoe for over a year already, and this formal agreement solidifies the partnership. “I started wearing Puma shoes because I really liked the style and comfort,” shared Hovland. Shoes ...
-
News briefsJD Sports Fashion opens flagship store on Paris’s Champs-Élysées
JD Sports Fashion debuts its global flagship store on Paris’s famed 118 Avenue des Champs-Élysées. The store boasts cutting-edge digital technology and will offer “immersive experiences for shoppers”. Featuring top brands like Nike, Adidas, and New Balance, the store promises the latest in sports fashion. To mark the occasion, JD ...
-
News briefsLocal revenues up at this season’s Spain SailGP
According to Deloitte, as reported by Palco23, the “economic impact” of the most recent Spain Sail Grand Prix – event five of 13 in SailGP’s fourth season, held in Cádiz on Oct. 14–15 of last year – was 77 percent greater than the previous one. The catamaran race generated €93.7 ...
