All Nike articles – Page 18
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News briefs
Reebok is now thought to become the next shirt supplier of AS Roma
Nike’s ten-year sponsorship deal with AS Roma, which was supposed to end in the 2023/24 season, was prematurely terminated in July 2020. First Under Armour, then New Balance and Castore were announced as candidates to take over from Nike, as reported by SGI Europe on Oct. 12 and Oct. 14. ...
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ArticleInterview with D’Wayne Edwards: Diversity leads to innovation
As part of our survey on diversity and inclusion, the first part of which was published on this website on Dec. 23, we have held an e-mail interview with D’Wayne Edwards, who was the lead designer of Nike’s iconic Air Jordan brand for a decade from 2001, making him one ...
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ArticleDigital, China and EMEA help Nike to grow strongly
The Nike group reported good results for its second fiscal quarter ended on Nov. 30, boosted by sharply higher online sales and double-digit growth in the EMEA region and China. On a constant-currency basis, the Nike brand’s sales rose by 8 percent to reach a level of $10,700 million, driven ...
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News briefs
Nike opens flagship store in Barcelona with Italy’s Percassi
Nike has inaugurated a new megastore in Barcelona’s Paseo de Gracia, one of the city’s major avenues and a main shopping and tourist area. Studded with digital features, it provides many options for product customization. The floor is made with some 80 tons of recycled materials, equivalent to 188,000 football ...
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News briefs
Nike launches a new sub-label with Drake
Nike and Drake are launching a collaborative label, called Nocta. The name is a nod to the nocturnal creative process of the 34-year-old Canadian rapper, explained the brand. The collection will comprise a branded puffer jacket in yellow and black colorways, matching sweatpants, as well as logo socks and hoodies. ...
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News briefs
Nike inks multiyear deal with UCLA
Nike and UCLA Athletics have announced a new partnership deal that will make the Jordan brand and Nike the Bruins’ official athletic footwear, apparel and equipment provider beginning on July 1, 2021. The financial details of the agreement were not disclosed, although reports in the Baltimore Business Journal suggest that ...
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News briefs
A new book describes Nike’s design ethos
Nike has announced the release of a book that offers a behind-the-scenes insight into the company’s design philosophy. The 320-page book, described by the brand as a “first-of-its-kind publication,” is entitled Nike: Better is Temporary and is published by Phaidon. The book’s title is drawn from a conversation between the ...
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News briefs
Nike partners with iCoachKids
Nike has announced a new partnership with iCoachKids to support youth coaches. iCoachKids is a global not-for-profit coaching movement that was initiated in 2016. The movement is led by the Leeds Beckett University, the public university in Leeds formerly known as Leeds Metropolitan University, and the International Council for Coaching ...
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News briefs
Sergio Ramos leaves Nike, probably for Adidas
The captain of the Real Madrid football club and the Spanish national football team, Sergio Ramos, has decided not to extend his 10-year deal with Nike. He has now posted a photo on Instagram of him wearing Adidas boots, leading to press speculations that he has signed up with the ...
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Article
Few sports brands in the Dow Jones Sustainability Index
Sustainability has become an increasingly important issue in the sporting goods sector. However, after being on the list for 20 consecutive years, Adidas is absent from this year’s Dow Jones Sustainability Index (DJSI). The annual DJSI, which has reached its 21st edition, assesses the sustainability performance of the largest 2,500 ...
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News briefs
Nike raises its dividend by 12%
Despite the coronavirus crisis, which has led other companies forego or reduced their dividends to preserve their liquidity, Nike has announced a 12 percent increase in its quarterly dividend to $0.275 per share, payable on Dec. 29 to shareholders of record on Dec. 7. It is the 19th consecutive year ...
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News briefs
Nike, Hydrow make Time magazine’s inventions list
Time magazine has included the Nike Air Zoom Alphafly Next% distance-running sneaker in its list of the ”100 Best Inventions of 2020” under the Fitness category. The Kenyan distance runner Eliud Kipchoge was wearing a variant of the Alphafly when, in September 2018, he became the first human being to ...
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News briefs
The Nike United retail concept goes live
Nike is introducing a new retail concept, called Nike United, at nine locations around the world, including one at East Kilbride in the U.K. The others are in the U.S., China and South Korea. Coming after the Nike House of Innovation, Nike Rise and Nike Live, the new concept is ...
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News briefs
New licensing director for Fanatics from Nike
Eager to continue to expand internationally, Fanatics has appointed a new licensing director, Younes Latayi, to drive its global licensing strategy and to manage its growing international portfolio of partners, maximizing their online and offline offerings. He will be based in Europe, reporting to Vicky Picca, Fanatics’ senior vice president ...
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News briefs
Nike manager switches to Snipes
The Deichmann group has appointed a long-time Nike manager to the new position of European general manager for Snipes, its international chain of sneaker shops. Starting on Nov. 1, he will join Snipes’ founder and chief executive, Sven Voth, and Tim Spickenborn, the chief financial officer, as the third member ...
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News briefs
Adidas tops ranking of culturally relevant brands in sport
The Fan Intelligence Index, a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan brand, the ...
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AnalysisAnalysis: The 10 major European sports retailers online
The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, find out which players are the real winners.
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News briefs
New Balance may replace Nike as AS Roma’s shirt supplier
According to reports in the Italian newspaper La Stampa, New Balance will take over from Nike as the kit sponsor of AS Roma, the Italian Serie A football club. The new four-year deal, which would start in the 2021/22 season, is now awaiting final approval from Dan Friedkin, the new ...
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Article
Nike stole the spotlight in the Roland-Garros men’s tournament
The French online trade magazine Sportbuzzbusiness.fr has reviewed all the sports brands that had a presence in the different product categories in the final stages of this year’s Roland-Garros men’s tennis tournament, specifically from round 16 of the competition until the final match in which Rafael Nadal beat Novak Djokovic. ...
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News briefs
A new round of layoffs is reportedly underway at Nike
According to reports in the Portland-based Oregonian newspaper, Nike has launched a new round of downsizing measures. A first phase over the summer involved more than a hundred vice-presidents, says the newspaper. The current phase is now reportedly hitting so-called “S-band” employees – namely some of the most senior and ...
