All Nike articles – Page 20
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News briefs
Nike introduces a new, reactive store concept
On July 9 Nike introduced a new, reactive store concept at its flagship in the Chinese city of Guangzhou. Called Nike Rise, the system tailors the shopping experience to individual “members” – that is, customers registered with one of its apps – and connects them to a community in the ...
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News briefs
Nike and 11teamsports partner with TSV 1860 München
Nike and 11teamsports will be supplying the TSV 1860 München, the third-tier Munich football club known also as ”die Löwen” (the Lions), from this summer until June 2025. Erima of Germany was previously the team’s sponsor and supplier since 2008. 11teamsports, the German multi-channel retailer, will take care of the ...
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Article
Adidas' brand equity grows more than Nike's
Nike and Adidas are once again the only two sports brands among the 100 “most valuable brands” in the annual rankings compiled by BrandZ, which have just been released by Kantar Millward Brown. The Swoosh remained in 21st place, while the Three Stripes is up by 8 positions to number ...
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Article
Facebook boycott gains ground in the sports sector
Big sports brands like Adidas, Arc’teryx, Lululemon, Puma and Reebok have joined many others in the last few days in boycotting Facebook in response to a call by six civil rights group to stop advertising on the leading social network in order to prompt it to ban fake news and ...
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ArticleAnalysis: Digital accelerates at Nike after a poor quarter
Nike has decided to accelerate the digital development of its “consumer-direct offence” program after suffering a 36 percent currency-neutral drop in group revenues for the fourth quarter of its financial year, ended May 31. The rate of decline would have been steeper without the fruits of its earlier investments in ...
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News briefs
Advance e-sales for Nike’s Dior sneaker
Dior will soon be launching a mini-website for limited advance sales of the sneaker it has created with Nike. Introduced in December, 2019 at Dior Homme’s pre-autumn 2020 fashion in Miami, the Air Jordan 1 OG Dior will in time be sold through pop-up stores, although no start date has ...
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News briefsNike enlists Native American Miss Universe
Ashley Callingbull of the Enoch Cree Nation, the first Canadian and first indigenous woman to become Miss Universe, is one of three Native American women figuring in Nike’s new ad campaign for its N7 collection. Callingbull is joined by Chelsey Luger, of both the Turtle Mountain Band of Chippewa and ...
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News briefs
Nike signs a female football player from Norway
Nike has signed a 10-year endorsement deal with Ada Hegerberg, a striker for the French Olympique Lyonnais football club. AFP, the French news agency, reports that the deal is worth more than €1 million, whereas Forbes reports that Hegerberg will be receiving a six-figure annual fee. The 24-year-old Norwegian was ...
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News briefs
More backing for “Black Lives Matter”
Doubling up on its “For once, don’t do it” message one week ago on Twitter to protest the murder on May 25 of George Floyd, Nike announced that it will donate $40 million over the next four years to “organizations focused on social justice, education and addressing racial inequality in ...
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Short stops
Marketing
+++ Nike has entered into a multi-year partnership with the University of Indianapolis, through BSN Sports, that makes Nike the exclusive outfitter for 22 sports teams of the university, effective July 1st +++ Under Armour is partnering with BSN Sports on a new five-year deal that makes the brand the ...
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News briefs
Nike lets New Balance finish up the season with the Liverpool team
If the football season is resumed in the U.K., as has already happened in Germany, the Liverpool team will be allowed to continue wearing the New Balance jerseys until the end of the season. The English team was close to winning the title before the coronavirus pandemic struck. Nike was ...
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News briefs
Nike stores are reopening
As of May 14, all of Nike’s owned stores and more than 95 percent of its partner stores in Greater China and South Korea were open, although some still have shortened hours. Store traffic there remains low, according to Nike, but overall retail traffic and conversion rates are rising and ...
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News briefs
Nike supports new wastewater management training
Nike is collaborating with the ZDHC Roadmap to Zero Programme and the Water Environment Federation (WEF) on a new training program that aims to improve water and wastewater management in the textile supply chains around the world. The organizations are collaborating on further developing the WEF training manual, exams and ...
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News briefs
Nike donates products for Covid-19 relief
Nike is donating about 140,000 pieces of footwear, apparel and equipment – worth $5.5 million – to hospitals and clinics in response to the Covid-19 pandemic. Medical personnel at the Veterans Health Administration and at hospitals in Chicago, Los Angeles, Memphis and New York City will be receiving 30,000 pairs ...
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News briefs
Coronavirus depresses Adidas’ sales in China
Updating investors on the effects of the coronavirus on its business, Adidas said that it performed well in China during the first three weeks of 2020 but has since suffered a decline of about 85 percent as compared to the same period of last year. A number of the German ...
