All Nike articles – Page 15
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News briefsNike has another new partner for connected partnership program
Nike has announced a new connected partnership with performance specialty retailer Pro:Direct Sport. Launching first on the Pro:Direct Sport mobile app in the U.K. and on the web in France, the partnership will unlock tailored digital, member-exclusive products and experiences. It will be Nike’s third connected partnership across Europe, following ...
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ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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ArticleAnalysis: Double-digit increase in sales per employee in 2022
We bring you employee numbers at the world’s biggest sporting goods companies, sales per employee, and how these compare with other industries.
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News briefsNike to release NFT
Nike has announced but not described a new sneaker NFT, due for release on June 20. Airphoria will be available in what the company calls the “ultimate sneaker hunt” through the networked video game Fortnite, published by Epic Games.
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Infographics & DataThe most faked sneaker models
One brand dominates, but with which iconic line? Our infographic shows the RRP, counterfeit price and resale value of the 10 most counterfeited sneakers.
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News briefsNike ranks 21st in Kantar BrandZ rating; Apple remains world’s most valuable brand
Apple is the world’s most valuable brand for the second year in a row, according to the 2023 Kantar BrandZ Most Valuable Global Brands Report. The total value of the world’s 100 most valuable brands for 2023 is $6.9 trillion. Despite a 20 percent decline from 2022, the overall Top ...
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News briefsNike Well Collective vision commits to support the holistic notion of wellness
Nike is introducing Nike Well Collective, a vision that is meant to epitomize the brand’s commitment to serving the full spectrum of wellness – body, mind and life. Nike Well Collective, which is said to be “inspired by insights from women” and the Nike Sport Research Lab, is built ...
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News briefsHas Anta signed Kyrie Irving?
Talksole has posted a photo on Instagram that swirls the rumor mill around Kyrie Irving, whose contract with Nike was terminated last November after public statements related to anti-Semitism. In the said photo, the NBA player is wearing a black pair of the Shock Wave Pro 5 shoes of the ...
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News briefsNike to open megastore in Malaga in 2024
Nike will open a two-floor store in the sixth largest city in Spain, Malaga, in 2024, according to El Español. The store near the Plaza Mayor Shopping Center will also comprise a gym operated by another company. Construction work, which is already underway, is expected to be completed by March ...
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Infographics & DataSGI Sporting Goods Scorecard Q1 2023
How did Apparel, Footwear, Equipment and Retail perform in the first quarter of 2023? Our Sporting Goods Industry Scorecard has the answer.
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News briefsNike introduces the Phantom Luna women’s football boot
Source: Nike Nike Phantom Luna Nike is launching the Phantom Luna, described by the brand as “the most innovative and researched women’s-led boot in company history.” The boot features a new traction pattern, named Nike Cyclone 360, which is said to improve rotational traction and help players ...
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News briefsNike will resume retail partnership with DSW stores
Designer Brands, the parent company of the DSW footwear retailer, has announced that Nike will reenter into a partnership to sell its shoes at DSW stores. DSW is one of America’s largest shoe store chains. The deal will kick off in October, involving Nike’s athletic footwear for men, women and ...
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News briefsNike strikes deal with video game giant
Source: Nike Nike Virtual Studios has established a partnership with EA Sports, producer of such video games as the FIFA series and Madden NFL. The objective is to “build new immersive experiences” and open new avenues for customization, especially through .Swoosh. As our readers might recall, .Swoosh ...
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News briefsNike appoints new Converse CEO
Following last week’s leadership changes, Nike has announced a new president and CEO for Converse. Jared Carver will succeed Scott Uzzell, effective June 1. Carver will report to John Donahoe, President & CEO of Nike, Inc. Uzzell has transitioned to a new role as VP/GM, North America for Nike. Carver ...
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ArticleSporting Goods 2022 – The top companies worldwide by sales and profit
Our updated 2022 Sporting Goods Scorecard brings you the industry winners, with revenue & profit development of 47 sporting goods companies.
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ArticleNike to transport goods with hydrogen-powered inland container ship
Nike has launched the world’s first hydrogen-powered inland container ship, the “H₂ Barge 1.” The vessel will transport Nike products for Europe and operate between Rotterdam in the Netherlands and Nike’s European Logistics Campus (ELC) in Belgium. Source: Nike H₂ Barge 1 Across Europe, 99 percent of ...
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News briefsTopsports sticks to gameplay despite volatile years
The Chinese sportswear retailer offering a portfolio of athletic brands, dominated by Nike and Adidas, suffered a 25 percent drop in net income attributable to shareholders to 1,836.6-million-yuan renminbi (€258.8m) for the 12 months ended Feb. 28. Gross margin slipped by 170 basis points to 41.7 percent from 43.3 percent ...
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News briefsWolverine looking for new Saucony brand president
Anne Cavassa, who joined Saucony as the brand’s first woman president in May 2018 after more than 20 years working for the likes of Brooks Running, Timberland, Nike, and Reebok Intl., recently left Wolverine Worldwide (WWW). Senior company executives disclosed her departure during last week’s earnings conference call. Chris Hufnagel, ...
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News briefsNike partners with Strava
Nike is partnering with Strava, the subscription platform for connected fitness, in a pilot program to extend fitness services to more people. Starting in June, the users of the Nike Run Club and Nike Training Club apps will be able to seamlessly upload their activity into Strava to share with ...
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News briefsNike allegedly misclassified independent contractors in several countries
According to The Guardian and documents obtained by the newspaper, Nike could face a fine of more than $530 million for misclassifying independent contractors. The Guardian reported Friday that the documents reveal the misclassification, which could expose the footwear maker to a fine or even a lawsuit. The sporting goods ...
