All Nike articles – Page 15
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Analysis
Market Analysis: The sports equipment market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports equipment brands including breakdown by region.
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Infographics & Data
Earnings - Q4 2021 Results Nike
This earnings briefing includes the highlights of the Q4 ending May 31, 2021 from Nike.
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News briefs
Nike signs NBA rookie Cade Cunningham ahead of NBA draft
Twenty-year-old basketball player Cade Cunningham, a dynamic 2.03-meter point guard who completed his freshman season as Big 12 Player of the Year and a consensus All-American, will sign a multi-year contract with Nike for footwear and apparel according to ESPN’s Adrian Wojnarowski. The Nike deal is expected to be the ...
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News briefs
Nike partners with four designers to celebrate the artistry of sport
Nike has partnered with four international designers on an initiative that is collectively supposed to signify “the unifying value of sport as a spark of imagination, possibility and vibrancy.” The brand partnered on sport-inspired collections with Virgil Abloh’s Off-White, Jun Takahashi of Undercover, Yoon Ahn of Ambush, and Chitose Abe ...
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Article
Sporting goods stocks jumped by 26.65% in Q2
The average share price of the sporting goods sector grew by 26.65 percent between March 31 and June 30, accelerating from the 10.9 percent growth recorded in the first three months of this year. As usual, the public companies in this sector scored much better than all the major stock ...
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Infographics & Data
DTC sales of five major sports brands for 2019, 2020
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019 and 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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Infographics & Data
Best-performing sports brands in the German online market
This is an extract of the research study The sports brands winning the online race in Germany in which we analysed 60 leading sports brands in Germany.
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News briefs
Anta joins the list of the most valuable apparel brands
Anta and Asos joined the list of the world’s ten most “valuable” apparel brands outside the luxury goods sector in the 2021 edition of Kantar’s annual BrandZ report, based on financial performance as well as market data and consumer surveys. As a whole, the category gained 53 percent in value ...
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News briefs
Nike and UKactive extend Active School Hero award across England
After successful pilots in schools in London and Birmingham, UKactive Kids and Nike have announced the England-wide roll out of Active School Hero England, a campaign to recognize primary school staff who inspire physical activity among schoolchildren. The Active School Hero Award is backed by Richard Whitehead, a Team GB ...
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News briefs
Nike introduces prototype eco-football
Nike has introduced a football made of fully recycled yarn trimmings that would otherwise have ended up in a landfill. The shell is made of recycled airbag scraps from the manufacture of Nike’s Air Max line. The ball remains a prototype, but there appear to be plans to release it ...
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News briefs
Adidas is one of the Top 10 companies for corporate reputation
Adidas has ranked 7th in “The 2021 Global RepTrak 100,” a ranking of corporate reputation for companies with global revenues above $2 billion, compiled by The RepTrak Company, a reputation data and insights company based in Boston. Lego Group has taken the top spot, followed by Rolex, in the second ...
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News briefs
Nike is now refurbishing sneakers
Nike has begun selling reconditioned sneakers at “up to” 15 stores in the U.S., with plans for more. The program is not going to be implemented in Europe until further notice. Inaugurated on April 12, the Nike Refurbished program operates with Nike sneakers returned within 60 days of purchase, which ...
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Article
Nike remains the world’s most valuable apparel brand
Nike has been awarded the title of the world’s most valuable apparel brand for the seventh consecutive year, despite a 12.5 percent drop in brand value to $30.4 billion, according to the Brand Finance Apparel 50 2021 report. Although Nike’s sales took a hit last year due to the pandemic, ...
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News briefs
Nike obtains a recall of MSCHF’s Jesus Shoes and “Satan Shoes”
Nike said that the MSCHF Product Studio has agreed to voluntarily recall the “Satan Shoes” it has developed with a rapper as well as the Jesus Shoes it had launched in 2019 as part of a legal settlement. Both shoe models were unauthorized alterations of Nike’s Air Max 97. According ...
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News briefs
Former Nike executives help found minority-owned sports marketing agency
Three former Nike executives – David Creech, president of brand creative for global men’s; Nicole Graham, vice president of global brand marketing; and Josh Moore, vice president and global head of design for digital, stores and content – have joined the sports agent Rich Paul to found Adopt, a minority-owned ...
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News briefs
Former Nike manager pleads guilty in $1.5m fraud case
A former marketing executive of Nike in charge of temporary retail venues until 2018, Errol Andam, admitted at a U.S. Attorney General office that he had made false statements and committed wire fraud and money laundering through various schemes that defrauded the company of $1.49 million, according to The Oregonian. ...
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News briefs
HandsFree Labs, licensor for Nike's Go FlyEase, gets $3 million in funding round
HandsFree Labs, the Utah-based company that partnered with Nike to create the Go FlyEase laceless clog due to become available on nike.com on Apr. 30 for $120 per pair, has raised $3 million in a new round of funding led by the Frazier Group. The hands-free footwear technology company had ...
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News briefs
Nike obtains a ban on Satan sneakers
Supporting Nike’s position in the case, a federal district judge in Brooklyn moved quickly to issue a temporary restraining order against the MSCHF Design Studio, forbidding it from fulfilling any orders for the modified “Satan Shoes” version of its Air Max 97. The defendants in the case said they had ...
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Article
Sporting goods industry stocks rose by 10.9% in Q1 2021
Confirming the resilience of our industry, the average stock market value of 38 selected public companies in the sporting goods sector advanced by 10.9 percent in the first three months of 2021. Comparatively, the main stock indices grew by only between 2.4 percent and 8.5 percent over the period.
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News briefs
Nike sues over a satanic Air Max
Nike is sueing a Brooklyn company, the MSCHF Product Studio, which has sold a lot of 666 pairs of altered Air Max 97 shoes with satanic-themed detailing, embroidery and a drop of human blood on the insole. MSCHF collaborated with a rapper, Lil Nas X on the customized Air Max ...