All Olympic Games articles
-
News briefsSuperfeet supports US track & field athletes ahead of Paris 2024
Source: Superfeet Insole specialist Superfeet announced its support of several female Team USA hopefuls in their quest to compete in the Paris Games. Leveraging a partnership with Parity, a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet collaborates with seven track and ...
-
News briefsIOC announces Looney Tunes licensing deal
The International Olympic Committee (IOC) has announced a global licensing agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP) that will see Looney Tunes characters featured in a collection of official Olympic-licensed products. Well-known characters like Tweety, Bugs Bunny, Lola Bunny, Daffy Duck and Wile E. Coyote will now feature ...
-
News briefsVogue to host fashion show to kick off Paris Olympics
Fashion magazine Vogue has unveiled plans for a one-off fashion show to celebrate the Paris Olympics that will bring together some of France’s leading luxury brands ahead of the sporting mega-event. The outdoor fashion show will take place in Paris’ Place Vendome on June 23, International Olympic Day, about a ...
-
News briefsJ.Lindeberg outfits US golf teams at Paris Olympics
During the upcoming Olympic Games in Paris, France, this summer, the US men and women golf teams will don apparel from a non-American brand, Swedish J.Lindeberg. The unveiling of the athletes’ outfits took place at the PGA Show in Orlando, Florida. The clothing line is crafted using innovative fabrics such ...
-
News briefsMexico withdraws 2036 Olympics bid
Mexico has officially withdrawn its bid to host the 2036 Olympics. The announcement came last week from the President of the Mexican Olympic Committee (COM), Maria José Alcalá, during the unveiling of sponsors for the upcoming Paris 2024 Olympics. In October 2022, Mexico had initially expressed its intention to compete ...
-
News briefsSoMe guidlines changed by IOC, help athletes at Paris and Gangwon 2024
Get ready to see more content from athletes during the Olympic Games in Paris and Winter Youth Olympic Games in Gangwon. The IOC has changed its guidelines to make it easier for athletes (and sponsors).
-
News briefsFrench Alps and Salt Lake City sole candidates for 2030 and 2034 Winter Games
The International Olympic Committee (IOC) has confirmed that the French Alps and Salt Lake City, Utah (US) are the sole candidates (“Preferred Hosts”) for the 2030 and 2034 Winter and Paralympic Olympic Games. The IOC will now start more detailed discussions with the National Olympic Committees (NOCs) of the two ...
-
News briefsEileen Gu named global ambassador for 2024 Winter Youth Olympic Games
Source: IOC Chinese two-time Olympic and Youth Olympic freestyle skiing champion and record holder Eileen Gu The 20-year-old Chinese two-time Olympic and Youth Olympic freestyle skiing champion and record holder Eileen Gu will be the Global Ambassador for the 2024 Winter Youth Olympic Games (YOG) in Gangwon. ...
-
News briefsFrench business network Medef appoints a co-President for its Paris 2024 committee
Medef (Mouvement des Entreprises de France), the leading network of entrepreneurs in the country, has appointed Fabien Gilot as co-president of the organization’s committee for the Paris 2024 Olympics. Gilot will join forces with Dominique Carlac’h, who was already at the committee’s helm and will now share responsibilities with him. ...
-
News briefsSalomon is premium partner of Milano Cortina 2026
For the first time in its 76-year history, Salomon has become a Premium Partner of the Olympic and Paralympic Winter Games Milano Cortina 2026. The French sports equipment company, focusing on mountain sports, will supply clothing, footwear and accessories to the technical staff, competition judges, volunteers, and the staff involved ...
-
ArticlePuma celebrates Tommie Smith’s legendary gesture at 1968 Olympics
In 1968, at the Olympic Games in Mexico City, American sprinter Tommie Smith made history with his “Silent Gesture,” now also known as the Black Power Salute. On Oct. 16, 1968, he had run to gold in the 200 meters in world record time. After receiving his gold medal, he ...
-
ArticleLA28 proposes five additional sports for the 2028 Olympics
The 2028 Olympic Games Organizing Committee has proposed five sports for the Los Angeles Games, LA28, subject to approval by the International Olympic Committee (IOC). They are baseball-softball, cricket, flag football (a limited-contact version of American football), lacrosse and squash. The LA28 proposal now goes to the IOC Olympic Program ...
-
News briefsFila will continue to outfit Italian ice sports athletes
Fila Holdings Corp. has announced that the Fila brand’s partnership with the Italian Ice Sports Federation (FISG) will continue for the entire four-year Olympic cycle until 2026. The 2022 Beijing Winter Olympics, where the national short and long-track speed skating team and the mixed doubles curling performed in specially designed ...
-
News briefsWorld Boxing announces four new member federations
World Boxing, the international federation set up in April 2023 to rival the International Boxing Association (IBA), has announced a new cohort of members. Four new federations have joined the organization – Denmark, Panama, Mongolia and French Polynesia – taking World Boxing’s membership up to 16. Denmark is the sixth ...
-
News briefsLe Coq Sportif and Paris 2024 unveil apparel range
French brand Le Coq Sportif and Paris 2024 have unveiled the Essentiel apparel collection, the first in a series of ranges that celebrate the 2024 Olympics. Two more ranges, dubbed Graphique and Sport, are set for launch by the end of the year. The garments in the new Essentiel Paris ...
-
News briefsUsain Bolt joined celebrations for unveiling of 2024 Olympic torch in Paris
The Olympic and Paralympic torch for Paris 2024 was unveiled on July 25 and presented hours later on a boat on the river Seine, marking one year to go until the start of the Games. The torch was first held by Tony Estanguet, the president of the Paris 2024 Organizing ...
-
News briefsOlympic rings return to the stadium that staged the first Games of the modern era
Source: © Dmitry Limonov on Unsplash Panathenaic Stadium The giant Olympic rings that symbolize the Olympic Movement have returned to the stadium in Athens that hosted the first Olympic Games of the modern era in 1896. The rings have been installed once again at the Panathenaic (or ...
-
News briefsFila partners with breakdance champion ahead of the sport’s Olympic debut
Fila has announced a new sponsorship agreement with Italian breaking champion Alessandra Chillemi. Breakdancing will be included for the first time on the Olympic Games’ agenda at Paris 2024. Chillemi, 23, was born in Messina, Italy, and is better known as Bgirl. She was crowned Italian Breakdancing Champion at the ...
-
ArticleMilan-Cortina 2026 sustainable on paper only?
According to the International Commission for the Protection of the Alps (CIPRA), the 2026 Winter Olympics are at risk of becoming a financial and ecological fiasco. In fact, Milan-Cortina 2026 was supposed to be the first Winter Olympics truly committed to sustainability. And the IOC’s sustainability strategy also contains many ...
-
News briefsParis 2024 sports director resigns for personal reasons
Jean-Philippe Gatien has resigned from his position as sports director of the Paris 2024 Olympic and Paralympic Games organizing committee. According to Insidethegames, which first reported the news on Jan. 27, Gatien stepped down due to “personal reasons.” Aurélie Merle, executive director of sports competition and deputy sports director on ...
