All Olympic Games articles – Page 2
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ArticleDiscovery and EBU obtain European media rights for 2026-2032 Olympics
Following a tender by the International Olympic Committee (IOC), the European Broadcasting Union (EBU) and Warner Bros. Discovery have submitted and now won a joint bid to acquire all media rights for 49 territories in Europe for the XXV Winter Olympic Games Milan-Cortina 2026, the Games of the XXXIV Olympiad ...
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News briefsEuropean Games admit pádel
Pádel is angling for a spot on the list of Olympic sports, which now includes skateboarding, trampoline and even breaking (break dancing). The president of the International Padel Federation (FIP), Luigi Carraro, seems to have taken the sport a step closer to this goal. Back in July 2019, he appealed ...
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News briefsQatar looking to host 2036 Olympics
Qatar is reportedly ready to bid once again to stage the Olympic Games in 2036, despite having failed in the past, according to multiple press sources. Qatar is currently hosting the FIFA World Cup, the first to take place in the Middle East and in a northern hemisphere winter. FIFA ...
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News briefsParis 2024 reveals its mascots
The president of the Games’ organizing committee, Tony Estanguet, has unveiled the identity of the Paris 2024 official mascots for both the Olympic and Paralympic Games, “The Phryges,” named after the iconic French cap, the “Phrygian” (pronounced fri-jee-uhn). Their anthropomorphic design is an evolution of this piece of France’s cultural ...
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ArticleWhich countries show the most interest in the FIFA World Cup - and how does it compare to the Olympics?
Four out of nine consumers are interested in the FIFA World Cup. How does that compare to the Summer Olympics and who are the fans? YouGov Global Fan Profiles have now revealed that 45 percent of consumers in 50 markets either have “some interest” in the FIFA World Cup or ...
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News briefsDecathlon becomes official partner of Paris 2024
Decathlon has become an official partner of the Paris edition of the Olympic and Paralympic Games, scheduled for 2024. The company will be supplying the games’ 45,000 volunteers with a variety of products, holding a number of related events at its 300-odd stores in France, introducing a capsule collection with ...
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News briefsIOC executive board approves strategic framework on human rights
The executive board of the International Olympic Committee (IOC) has approved a strategic framework on human rights. The framework aims to shape the working practices of the IOC, the Olympic Games and the Olympic Movement, ensuring that human rights are upheld within their respective remits. The framework builds on the ...
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News briefs
Geopolitical challenges affecting preparations for 2024 Paris Games
Tony Estanguet, president of the Paris 2024 Olympic and Paralympic Games Organizing Committee, called for additional sponsors to keep the momentum going. Speaking at a plenary session of the coordinating commission, also attended by the IOC, Estanguet pointed out that the current global geopolitical and economic problems are impacting preparations ...
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News briefsAdidas will give its name to the new Porte de la Chapelle Arena in Paris
The Paris City Council has decided that the new sports arena at Porte de la Chapelle, in the north of the city, will bear the name of the German sportswear giant. Following the signature of the naming contract between Société Anonyme d’Exploitation du Palais Omnisport de Paris-Bercy (SAE POBP) and ...
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News briefsParis 2024 combines art and sport in its Cultural Olympiad
The Paris 2024 Organising Committee has launched its Cultural Olympiad, a program in which art and sport enrich each other and interact with the Paris 2024 Games. The Cultural Olympiad explores the connections between art and athletics and the values they share of excellence, inclusion, cultural diversity and universalism, among ...
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News briefs
Milano Cortina 2026 announced as the most gender-balanced Olympic Winter Games of all time
Four new women’s events have been added to the Olympic Winter Games Milano Cortina 2026, leading to a record number of women’s events. There will be 50 women’s events, up from 46 in Beijing in 2022. With 1,362 women competing, namely 47 percent of participants, Milano Cortina 2026 is set ...
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News briefsCanadian First Nations get closer to host 2030 Winter Olympics and Paralympics in BC
The Canadian Squamish, Lil’wat, Musqueam and Tsleil-Wautuuh Indigenous tribes (who have premiered the Four Host Nations licensing program at the Winter Olympics in Vancouver in 2010) have again partnered for a big project: to develop a concept to host the 2030 Winter Olympics and Paralympics in British Columbia, where the ...
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ArticleItaly’s sporting goods industry association says winter season has shown positive signs
Assosport, the Italian sporting goods industry association, has described the past 2021/22 season as a positive one for winter sports after the dark period of the pandemic. Covid-19 forced to cancel virtually all activities from March 2020 until the end of 2021, with severe repercussions on the broader sector. Most ...
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News briefsAmazon could make play for Australian Olympic rights
Speaking to Australian newspaper Sydney Morning Herald (SMH), the head of Amazon Prime Video Australia, Tyler Bern, did not rule out a bid for the broadcast rights to the Olympic Games. The International Olympic Committee (IOC) is expected to issue the Australian broadcast partnership tender for the next three Summer ...
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News briefs
IOC announces new four-sport Olympic qualifier series for Paris 2024
The International Olympic Committee (IOC) has announced a new four-sport Olympic qualifier series for the Olympic Games Paris 2024. The new qualifier series will include four sports – BMX freestyle, breaking, skateboarding, and sport climbing. Three festival-style events will gather the best athletes from each of the four sports. These ...
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ArticleGerman survey: Paralympics help reduce prejudice against people with physical disabilities
On March 4, the Paralympic Winter Games will kick off in Beijing, barely two weeks after the end of the Winter Olympics. According to a recent survey by YouGov in cooperation with Statista, 72 percent of people in Germany say that the Paralympics can help break down prejudice against people ...
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News briefsAlibaba's virtual influencer for the Olympics
Her name is “Dong Dong,” which means winter, and her mission is to engage with the fans of the Olympic Games in Beijing. That is what the official Olympic partner Alibaba Group said when presenting its new virtual influencer. Source: Alibaba Group Dong Dong is meant to ...
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News briefsThe Olympics are beneficial for Alibaba
Chinese people like to use the days around Chinese New Year to do some shopping. According to the technology company Alibaba, the most popular shopping products this year include items related to the Olympic Games, skiing and ice sports. During the the New Year’s holidays (Jan. 31 ...
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News briefsAnta Sports and Li Ning shares benefit from the Beijing Games
With the start of the Olympic Games in Beijing, the share prices of Chinese sports companies Anta Sports and Li Ning have risen, each by almost five percent in recent days. Analysts attribute this to a positive mood among the population due to the Games. The value of one Anta ...
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