All Paris articles
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News briefsDecathlon expands urban store concept in Paris
The sporting goods retailer has opened its third “City”-format store in Paris, furthering its expansion into high-traffic urban locations.
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News briefsOnitsuka Tiger celebrates on Champs-Elysées
Days before the 2024 Summer Games begin, Onitsuka Tiger will start celebrating its 75th anniversary at the Hôtel Onitsuka Tiger in Paris.
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News briefsNike at Centre Pompidou in Paris
Source: Nike Cycloide Piazza by Raphael Zarka Nike is partnering with the Centre Pompidou to celebrate sports and culture. The US brand will transform the art center’s façade into a canvas that showcases stories of sport. Nike will also open its “Art of Victory” exhibition on July ...
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News briefsAsics and Paris aim to tackle mental illness through spontaneous sport
Together with a handful of handball professionals, including Asics-sponsored Océane Sercien and Dylan Nahi, Asics, We Are Etandart and the City of Paris have inaugurated a newly renovated handball court at Square Montholon in the 9th arrondissement of the capital.
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News briefsJordan Brand’s cultural celebration of basketball and community in Paris
Source: Jordan Youssouf Fofana Jordan Brand is launching District 23, described as “an unprecedented elevation of Paris’ diverse 18th arrondissement into a global sport and cultural hub.” The initiative celebrates the diasporic cultures and international youth that also characterize basketball. District 23, under the creative direction ...
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News briefs3D display at Nike’s Paris store
We learn from Retail Technology Innovation Hub that Nike has set up 3D holograms at its Paris store, the House of Innovation, to promote its new Air Max Dn sneaker. To handle the set-up, Nike hired Hypervsn, a specialist in 3D displays and “phygital” marketing with headquarters in the UK, ...
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News briefs326,000 tickets for Paris Olympics opening ceremony
Interior Minister Gérald Darmanin has revealed the details regarding the opening ceremony of the Olympic Games on the Seine in Paris, confirming that 326,000 tickets will be sold or distributed for the event. Contrary to earlier speculation of larger attendance figures, Darmanin clarified that the reduced capacity aligns with security ...
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News briefsVogue to host fashion show to kick off Paris Olympics
Fashion magazine Vogue has unveiled plans for a one-off fashion show to celebrate the Paris Olympics that will bring together some of France’s leading luxury brands ahead of the sporting mega-event. The outdoor fashion show will take place in Paris’ Place Vendome on June 23, International Olympic Day, about a ...
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News briefsOn opens first flagship in French capital
Swiss sports brand On continues to expand its global retail network, opening its first flagship store in France – its third in Europe. Located in the historic Saint-Germain district of Paris, the 250-sqm store will showcase On’s latest product innovations. On’s Paris flagship store will officially open to customers on ...
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ArticleGreenpeace calls TotalEnergies’ sponsorship of Rugby World Cup in France “sportswashing”
Greenpeace has denounced the sponsorship of fossil fuels in the world of sport with the release of a distressing video showing the Stade de France being drowned in a flood of petroleum. The video, aimed specifically at French oil giant TotalEnergies, seeks to denounce the sponsorship of major fossil fuel ...
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News briefsDecathlon takes part in Paris Design Week
From Sept. 7 to 11, 2023, French sporting goods retailer and manufacturer Decathlon will participate for the first time in Paris Design Week to showcase the expertise of its multidisciplinary design community. In the Decathlon Designer exhibition (18 rue de Turenne, 75004 Paris), both the public and interested parties can ...
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News briefsJD Sports to open 1,000-sqm flagship on Champs-Elysées
JD Sports will open a new flagship store at 118 Champs-Elysées in Paris. Passers-by can already see the stickers that have been affixed by the British retailer on the windows of its new space, previously occupied by Mercedes-Benz. JD Sports is planning to inaugurate the store in March 2024, according ...
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News briefsOn’s first Parisian store will be in the Latin Quarter
The first Parisian store of Swiss sportswear brand On will be located at 13 rue Clément, within the Marché Saint Germain, Sport Guide reported. The Marché Saint-Germain, in the heart of Paris’ sixth arrondissement, is a 19th-century market hall designed by one of Napoleon’s architects. The building underwent a major ...
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News briefsAdidas might move its Paris store to a more central location
According to Sport Guide, Adidas is considering moving its 2,000-sqm store on Paris’ Champs-Elysées to another location, also on the Champs-Elysées but in a better spot, more visible to pedestrians and tourists. The Avenue des Champs-Élysées in Paris’ 8th arrondissement runs between the Place de la Concorde and Place Charles ...
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News briefsFusalp is expanding its retail presence
High-end skiwear brand Fusalp has recently opened new stores in New York and Zurich. The new flagship in New York, which opened its doors on Nov. 5, is located on Madison Avenue, next to a Givenchy boutique, and extends over 240 square meters. The new 150-sqm store in Zurich followed ...
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News briefsH&M’s Arket opens flagship in Paris
The first French flagship store of Arket, H&M’s “one-stop destination for sustainable fashion for women, men and children,” opens Nov. 4 in a sleek Scandinavian design at 13 Rue des Archives, Le Marais, in Paris. The store covers 400 square meters on two floors and overlooks a courtyard with a ...
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News briefsLululemon to open 700-square-meter store on Paris’ Champs-Elysées
Lululemon has signed a lease for a 700-square-meter space on Paris’ Champs-Elysées, according to Sport-Guide.fr. Zara Home previously occupied the space. The Canadian sports retailer reportedly plans to open the new Parisian store for Christmas 2022. Lululemon already has three stores in downtown Paris and a shop-in-shop at the Bon ...
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News briefsFITEX Paris, a new fitness show
FITEX is a new trade show and congress experience that will debut in Paris later this year. The event’s first edition is scheduled to take place at the Parc Floral, in the 12th arrondissement of France’s capital city, from Oct. 6 to 9. The show will be open to professionals ...
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News briefsAdidas will give its name to the new Porte de la Chapelle Arena in Paris
The Paris City Council has decided that the new sports arena at Porte de la Chapelle, in the north of the city, will bear the name of the German sportswear giant. Following the signature of the naming contract between Société Anonyme d’Exploitation du Palais Omnisport de Paris-Bercy (SAE POBP) and ...
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News briefsParis 2024 combines art and sport in its Cultural Olympiad
The Paris 2024 Organising Committee has launched its Cultural Olympiad, a program in which art and sport enrich each other and interact with the Paris 2024 Games. The Cultural Olympiad explores the connections between art and athletics and the values they share of excellence, inclusion, cultural diversity and universalism, among ...
