Retail insights from the sporting goods industry – Page 116
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Short stops
Mark King, a former president of Adidas North America who...
Mark King, a former president of Adidas North America who is now 60 years old, has been made chief executive of Taco Bell, one of the American fast-food chains owned by Yum! Brands
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News briefs
Adidas is going to replace Nike as the sponsor of...
Adidas is going to replace Nike as the sponsor of the Boca Juniors football club in Argentina, reportedly paying $100 million over the next ten years. It will also pay additional bonuses for victories and royalties on the sale of jerseys. Adidas is also the sponsor of a rival Argentinian ...
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News briefs
The new face of Adidas x Stella McCartney for its...
The new face of Adidas x Stella McCartney for its autumn/winter 2019 collection is Grimes, the 31-year-old Canadian singer and environmental activist. The artist previously collaborated with McCartney in 2016, when she joined Madonna's daughter and Amanda Stenberg in a video to promote McCartney's Pop perfume.
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News briefs
Adidas and Under Armour have been recognized at the fifth...
Adidas and Under Armour have been recognized at the fifth annual ESPN Sports Humanitarian Awards. Adidas won the first Sports Sustainability Leadership Award while UA won the Corporate Community Impact Award. The awards were handed out at The Novo, an indoor club located at L.A. Live in downtown Los Angeles, ...
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News briefs
Adidas and Nike are in the top five of the...
Adidas and Nike are in the top five of the Better Cotton Initiative (BCI)'s leaderboard for 2018, at the fourth and fifth place, respectively. The BCI is the Geneva-based body that campaigns for increased production and consumption of “more sustainable cotton.” Fifteen companies featured on its 2018 leaderboard, a table ...
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News briefs
Adidas has come up with a new video ad, titled...
Adidas has come up with a new video ad, titled “The Deal,” for its FW19 football boot pack. In the video, Paul Pogba, Leo Messi, Mesut Ozil and 18 other players speak in close-up directly into the camera and lay out the terms of the deal – the way in which ...
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News briefs
Intersport reports that it has completed about three million transactions,...
Intersport reports that it has completed about three million transactions, with a total value of €20 million, since the introduction of its digital voucher system in Germany in 2016. The uniform digital voucher system was introduced together with Epay, a full-service provider for vouchers and prepaid solutions as well as ...
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News briefs
21run, the German-based online store specializing in running, has been...
21run, the German-based online store specializing in running, has been acquired by All4Sports, the Dutch online retailer that owns various online stores, including the All4Running online store. 21sportsgroup, a major German online retailer with European ambitions, said in January that it will phase out one of its online stores, 21run, ...
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Article
Further expansion internationally
Nike claims to be leading the market in the EMEA region, where its sales grew by 9 percent in constant currencies in the fourth quarter as compared to the period a year ago, when they were boosted by the men's version of the Fifa World Cup. It continues to boast ...
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Short stops
Le Coq Sportif has opened a pop-up store at La...
Le Coq Sportif has opened a pop-up store at La Roca Village, a factory outlet center near Barcelona
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News briefs
Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an...
Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an app that enables European retailers to display its equipment and apparel in augmented reality. For now, it features equipment for summer 2019 and technical apparel for winter 2019, including the Exposure/2 Gore-Tex collection.
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Article
Intersport reports growth in Central Europe
Intersport Germany is performing a little better than before. On the first day of the new OutDoor by Ispo show in Munich, which ran from June 30 to July 3, the German-based retail cooperative reported an increase of 5 percent in its members' retail sales for the first five months ...
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News briefs
Decathlon's U.K. branch is investing in a new warehouse and...
Decathlon's U.K. branch is investing in a new warehouse and has announced plans to create 200 new jobs in the country by 2021, according to reports in Fashion Network. Last year the retailer posted pre-tax losses of £10.8 million (€12.0m-$13.5m), but results were said to be in line with the ...
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Article
Big growth and investments in digital
Offering differentiated consumer experiences, direct-to-consumer sales were responsible for about half of Nike's total growth in the past year, and digital sales jumped by 35 percent, driven by Nike's mobile apps. Nike says that the digital channel – its own online sales combined plus those of partners like Amazon and ...
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Short stops
The associations of Swiss sports brands and retailers, Spaf and...
The associations of Swiss sports brands and retailers, Spaf and Asmas, are organizing a second “Sport Business Network Day” for June 9, 2020
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News briefs
Decathlon has opened its first store in Algeria. The French...
Decathlon has opened its first store in Algeria. The French sporting goods retailer was already present in the Maghreb region, with stores in Tunisia and Morocco. The new 1,850-square-meter shop, located in Algiers, at the Bab Ezzouar shopping center, was inaugurated on June 29.
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Article
Nike and Adidas pull back products and ads
The use of social networks and artificial intelligence can be tricky at times. Adidas suffered an embarrassing problem on July 1 with a Twitter campaign launched to promote its new jersey for the English Arsenal football team. It was hijacked by several users who twisted their Twitter handles to send ...
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Article
Silhouette launches its own sports eyewear line as Marcolin takes over its Adidas license
The Marcolin group announced a licensing agreement with the Adidas Group for the design, development, manufacturing and distribution of two lines of eyewear that will reach the market early next year. A spokesperson for the Italian company said that the agreement is global, but there is an apparent discrepancy about ...
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News briefs
Adidas unveiled the new Adidas by Stella McCartney tennis collection...
Adidas unveiled the new Adidas by Stella McCartney tennis collection ahead of Wimbledon, the legendary tournament. This year's edition of the tournament started on July 1, and will finish on July 14. Alongside McCartney's signature design touches, the 17-piece collection uses innovative materials, such as a synthetic fiber made from ...
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News briefs
Adidas is reinforcing its ties with the German national football...
Adidas is reinforcing its ties with the German national football team (DFB), of which it has been the sponsor for a long time. The DFB will be training for the 2020 European Football Championship (Uefa Euro 2020) at World of Sports, Adidas' headquarters in Herzogenaurach. Preceding the announcement was a ...
