Retail insights from the sporting goods industry – Page 118
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News briefs
Adidas, Foot Locker and Game of Thrones have teamed up...
Adidas, Foot Locker and Game of Thrones have teamed up for the release of a limited edition of shoes, called the Game of Thrones x Adidas Ultra Boost Collection. The limited edition takes inspiration from characters in the HBO series and includes six color combinations that pay homage to them. ...
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Adidas and Ikea are collaborating to develop new home fitness...
Adidas and Ikea are collaborating to develop new home fitness solutions, with the purpose of increasing the number of “active homes” in which people can work out. Designers and product developers from both companies paid a visit to the homes of people in London, New York, Chicago and Shanghai in ...
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Adidas organized a long-standing running event, called “Run for the...
Adidas organized a long-standing running event, called “Run for the Oceans,” at the company's new headquarters in Herzogenaurach on June 11. Roland Auschel, sales director Adidas, Harm Ohlmeyer, financial director, Gina Lückenkemper, a world-class sprinter, Sebastian Steudtner, a big wave surfer, and Ian Thorpe, the Australian swim legend, were in ...
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NikeLab and the designer Virgil Abloh have launched the Chicago...
NikeLab and the designer Virgil Abloh have launched the Chicago Re-Creation Center at 673 de N. Michigan Avenue. Slated to run during the summer, from May 31 to July 28, this “cultural hub” is intended to provide mentorships and workshops for the young in Abloh's hometown as well as exclusive ...
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Article
11teamsports buys into a similar Czech retailer
11teamsports, the German multi-channel retailer, has taken control of Top4Sport, a similar Czech-based sporting goods retailer, by acquiring a 51 percent stake in the company on June 1. The takeover is expanding the group's presence in other parts of Europe. Up to now, 11teamsports was only represented in Germany, Austria, ...
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News briefs
NK Sport, the high-end sporting goods store in Stockholm, will...
NK Sport, the high-end sporting goods store in Stockholm, will reopen in September after a renovation of its 1,800-square-meter space. It hopes to offer current and new NK customers an inspiring, modern sporting goods environment that is closely linked to the fashion scene. What used to be a focus on ...
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News briefs
Gore-Tex recently opened a pop-up store at a German shoe...
Gore-Tex recently opened a pop-up store at a German shoe retail store called Schuh Reindl. The pop-up store, covering 40 square meters, is located in Rosenheim. It's the company's first pop-up store in Germany. There, consumers can test sneakers, casual shoes, trekking shoes and running shoes made with Gore-Tex fabrics. ...
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News briefs
Keller Sports, the German e-tailer of premium sporting goods, has...
Keller Sports, the German e-tailer of premium sporting goods, has won the German Innovation Award for two services: the Keller sMiles reward app and the Keller Premium Membership. The sMiles app can connect to any of several activity-tracking apps, such as Garmin ConnectTM, Nike Run Club, Google Fit, Apple Health ...
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News briefs
Puma has opened a new Ultra Football concept store in...
Puma has opened a new Ultra Football concept store in Sydney that features digital product displays giving information about an item when a customer touches them. The technology will be rolled out to other Puma flagship stores in the future.
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News briefs
Brede Birkeland has left his role as chief executive of...
Brede Birkeland has left his role as chief executive of Platou Sport, a small Norwegian sports retailer. His brother and co-owner, Bjarte Birkeland, will take over. The reason for the shift is that the brothers have decided to split their tasks in a different way, partly because of an increased ...
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News briefs
In a further step toward becoming an online marketplace, Instagram...
In a further step toward becoming an online marketplace, Instagram has launched its own internet retail account internationally under @shop. Its own team recommends products such as shoes, handbags and pullovers, tracking trends and posting their pictures on its social media platform, which is owned by Facebook, just like its ...
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News briefs
Kappa has signed a three-year partnership with Fanatics to become...
Kappa has signed a three-year partnership with Fanatics to become the kit supplier to Aston Villa, a second-tier English soccer club. The team was previously sponsored by Under Armour, but the deal was terminated three years early in April 2018. Luke1977, a brand based in Birmingham, then partnered with Fanatics ...
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News briefs
Zalando wants to reinforce its partnership with brick-and-mortar stores because...
Zalando wants to reinforce its partnership with brick-and-mortar stores because it is losing about 20-30 million transactions per year, which equals about €1 billion in sales, due to a lack of stock in its own warehouses. Zalando is already working with more than 1,000 shops in Germany, but wants to ...
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News briefs
The battle for control of Netshoes, the biggest sports e-tailer...
The battle for control of Netshoes, the biggest sports e-tailer in Latin America, is escalating. As reported in our last issue, Magazine Luiza initially made a bid for Netshoes at $2.00 per share, valuing the company at $62 million. Late last month, Grupo SBF, which owns the big Centauro chain ...
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News briefs
After a beta test in France that began a year...
After a beta test in France that began a year ago, Google is taking its Shopping Actions experience to the U.S. With this application, customers are able to buy products online from a brand or a retailer through their own Google account, without registering for the service and without leaving ...
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News briefs
Adidas has promoted Neelendra Singh to general manager for India....
Adidas has promoted Neelendra Singh to general manager for India. He takes over the role from Dave Thomas, who has been appointed as Adidas' managing director for emerging markets. Singh, who was previously senior vice-president of global DTC and franchise, will continue to report to Dave Thomas. Singh joined Adidas ...
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News briefs
Adidas succeeded in securing copyright registration in the U.S. for...
Adidas succeeded in securing copyright registration in the U.S. for the styling of the Yeezy Boost 350 v1 and v2 sneakers as the review board of the U.S. Copyright Office reversed an earlier decision rejecting the unique “artwork and sculpture” of the designs, according to The Fashion Law.
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News briefs
Adidas is releasing a Parley for the Oceans edition of...
Adidas is releasing a Parley for the Oceans edition of its Alphaedge 4D running shoe. The upper of the Alphaedge 4D Parley for the Oceans shoe is made with recycled ocean plastic debris. The shoe also features the Adidas 4D midsole, developed in partnership with Carbon. This midsole is produced ...
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News briefs
Anima Athletica, the French activewear brand founded by Alexia Romanet...
Anima Athletica, the French activewear brand founded by Alexia Romanet in 2012, is off to a fresh start. After going into receivership, then into liquidation in October 2017, the company is now being relaunched by Emmanuel Vial. As reported in the French edition of Fashionnetwork.com, the new Anima Athletica will ...
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News briefs
Adidas is about to lose its 35-year-old endorsement of the...
Adidas is about to lose its 35-year-old endorsement of the Spanish Football Federation, according to Reuters, after several months of unfruitful negotiations. The Spanish organization, which is actually called the Real Federación Española de Fútbol (RFEF), apparently claims that the current agreement does not meet current criteria for minimally acceptable ...