Retail insights from the sporting goods industry – Page 120
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Short stops
Decathlon is planning to open shortly a mega-store of 5,100...
Decathlon is planning to open shortly a mega-store of 5,100 m² in the Olympia shopping center of Munich, the third one and the biggest in the German city
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News briefs
In 2021, online advertising will represent for the first time...
In 2021, online advertising will represent for the first time in history more than half of total ad spending. According to Zenith’s Advertising Expenditure Forecasts, web advertising will account for 52 percent of global ad spending, as compared to 44 percent in 2018 and a projected 47 percent in 2019. ...
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Short stops
JD Sports is adding instalment payment options in the...
JD Sports is adding instalment payment options in the U.K. with Clearpay technology from Afterpay
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Article
Nike and Adidas pull back products and ads
The use of social networks and artificial intelligence can be tricky at times. Adidas suffered an embarrassing problem on July 1 with a Twitter campaign launched to promote its new jersey for the English Arsenal football team. It was hijacked by several users who twisted their Twitter handles to send ...
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Article
Silhouette launches its own sports eyewear line as Marcolin takes over its Adidas license
The Marcolin group announced a licensing agreement with the Adidas Group for the design, development, manufacturing and distribution of two lines of eyewear that will reach the market early next year. A spokesperson for the Italian company said that the agreement is global, but there is an apparent discrepancy about ...
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News briefs
Adidas unveiled the new Adidas by Stella McCartney tennis collection...
Adidas unveiled the new Adidas by Stella McCartney tennis collection ahead of Wimbledon, the legendary tournament. This year's edition of the tournament started on July 1, and will finish on July 14. Alongside McCartney's signature design touches, the 17-piece collection uses innovative materials, such as a synthetic fiber made from ...
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News briefs
Adidas is reinforcing its ties with the German national football...
Adidas is reinforcing its ties with the German national football team (DFB), of which it has been the sponsor for a long time. The DFB will be training for the 2020 European Football Championship (Uefa Euro 2020) at World of Sports, Adidas' headquarters in Herzogenaurach. Preceding the announcement was a ...
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News briefs
Decathlon has opened its first store in Algeria. The French...
Decathlon has opened its first store in Algeria. The French sporting goods retailer was already present in the Maghreb region, with stores in Tunisia and Morocco. The new 1,850-square-meter shop, located in Algiers, at the Bab Ezzouar shopping center, was inaugurated on June 29.
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Short stops
The associations of Swiss sports brands and retailers, Spaf and...
The associations of Swiss sports brands and retailers, Spaf and Asmas, are organizing a second “Sport Business Network Day” for June 9, 2020
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Article
Big growth and investments in digital
Offering differentiated consumer experiences, direct-to-consumer sales were responsible for about half of Nike's total growth in the past year, and digital sales jumped by 35 percent, driven by Nike's mobile apps. Nike says that the digital channel – its own online sales combined plus those of partners like Amazon and ...
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News briefs
Decathlon's U.K. branch is investing in a new warehouse and...
Decathlon's U.K. branch is investing in a new warehouse and has announced plans to create 200 new jobs in the country by 2021, according to reports in Fashion Network. Last year the retailer posted pre-tax losses of £10.8 million (€12.0m-$13.5m), but results were said to be in line with the ...
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Article
Intersport reports growth in Central Europe
Intersport Germany is performing a little better than before. On the first day of the new OutDoor by Ispo show in Munich, which ran from June 30 to July 3, the German-based retail cooperative reported an increase of 5 percent in its members' retail sales for the first five months ...
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News briefs
Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an...
Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an app that enables European retailers to display its equipment and apparel in augmented reality. For now, it features equipment for summer 2019 and technical apparel for winter 2019, including the Exposure/2 Gore-Tex collection.
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Short stops
Le Coq Sportif has opened a pop-up store at La...
Le Coq Sportif has opened a pop-up store at La Roca Village, a factory outlet center near Barcelona
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Article
Further expansion internationally
Nike claims to be leading the market in the EMEA region, where its sales grew by 9 percent in constant currencies in the fourth quarter as compared to the period a year ago, when they were boosted by the men's version of the Fifa World Cup. It continues to boast ...
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Article
11teamsports buys into a similar Czech retailer
11teamsports, the German multi-channel retailer, has taken control of Top4Sport, a similar Czech-based sporting goods retailer, by acquiring a 51 percent stake in the company on June 1. The takeover is expanding the group's presence in other parts of Europe. Up to now, 11teamsports was only represented in Germany, Austria, ...
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News briefs
NikeLab and the designer Virgil Abloh have launched the Chicago...
NikeLab and the designer Virgil Abloh have launched the Chicago Re-Creation Center at 673 de N. Michigan Avenue. Slated to run during the summer, from May 31 to July 28, this “cultural hub” is intended to provide mentorships and workshops for the young in Abloh's hometown as well as exclusive ...
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Article
Adidas loses a court fight over its Three Stripes
The General Court of the European Union decided today to uphold a previous decision made by the European Intellectual Property Office (Euipo) that nullified a three-stripe trademark that Adidas had registered in 2014 for clothing, footwear and headgear. The news led to a drop of more than 2 percent in ...
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Article
Adidas and Nike back women’s football
Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for girls and women from underserved communities to play football. Adidas' participation in United for Girls is part of the brand's “She Breaks Barriers” initiative to ...
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News briefs
Adidas, Foot Locker and Game of Thrones have teamed up...
Adidas, Foot Locker and Game of Thrones have teamed up for the release of a limited edition of shoes, called the Game of Thrones x Adidas Ultra Boost Collection. The limited edition takes inspiration from characters in the HBO series and includes six color combinations that pay homage to them. ...
