All Running articles – Page 3
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Case StudyCase study: how Xtep turned Saucony into a profit engine
A $61 million China buyout turned a break-even brand into a fast-growing profit engine
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News briefsFrench retailer i-Run buys Belgian chain Trakks
The PE-backed French running retailer’s purchase of the Belgian chain marks its first physical stores outside its home market.
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News briefsNike Radical AirFlow apparel expands globally
A trail-born ventilation platform reaches shelves worldwide and debuts on elite track athletes at the Prefontaine Classic.
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ArticleSatisfy’s new gear cools you the harder you sweat
Satisfy’s HeatCrush fabric claims to cool runners more as effort rises, launched with a 15-minute Atacama film.
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ArticleGravel running becomes brands’ new growth strategy
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
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ArticleWhile rivals go pink, New Balance goes neon
From neon boots to heat-reactive Stone Island cleats, New Balance turns color into its main World Cup storyline.
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ArticleSeamless bras startup Hastko wants to scale in the US
At €3 million, the funding round is small, but it tests whether a by-women-for-women design thesis can compete in premium US retail.
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News briefsOn uses clarity to simplify retail and customer choice
On is counting on a simpler product story to ease retailers’ jobs and customer choice more than more launches would
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ArticleHyperboost goes from track to street, cushion first
The Euphoria carries Hyperboost cushioning off the track and onto the sidewalk, priced below the running version.
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ArticleAsics to open second Japan flagship in Tokyo
Asics’ second Tokyo flagship adds embroidery customisation and a members-only lounge.
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ArticleCyclist turned marathoner launches running label in Leeds
Edmondson raced UK’s Node4-Giordana for years before winning a marathon by 10 minutes.
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News briefsAsics’ Blazeblast targets trail running entry market
Trail running was once for specialists. Asics built the Blazeblast for road runners who want the same bounce on the trails.
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News briefsXtep opens first Saucony flagship store in Hong Kong
HK sales per sq ft already outpace the mainland as Xtep’s premium running brand opens at K11 Art Mall
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ArticleOn’s robot-built shoe goes faster, lighter
The Cloudboom Strike 2 cuts midsole weight by 15% and adds new geometry. Six athletes have already run personal bests.
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ArticleAsics turns to fashion designers to scale SportStyle
Juntae Kim and Asics reveal the Gel-Kinetic FR, a modular sneaker with detachable flower hardware, releasing fall/winter 2026.
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ArticleASICS plants its lab in France
ASICS establishes its European Institute of Sport Science, with HumanFab as its first research partner for tennis biomechanics.
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ArticleAcid Running launches first womenswear collection
Acid Running launches its first dedicated womenswear range after three years of development and a £1.07m investment round.
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News briefsASICS aims for decision simplicity at retail
ASICS cuts through tennis footwear complexity with a two-profile system built around how players move on court.
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Case StudyANTA Sports: The making of a global multi-brand machine
From a Fujian shoe factory to a global conglomerate: how ANTA built a portfolio that now rivals Nike and adidas, and how it runs it.
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ArticleArda Saatçi’s: how to miss a goal and set a record
When Arda Saatçi missed his target, his sponsors Red Bull and Brooks Running didn’t flinch. 59 million viewers later, it’s clear why.
