All Running articles – Page 4
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ArticleXtep plants six flags in Malaysia
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
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News briefsASICS builds elite lab where it all began
ASICS is building a dedicated facility in Kobe for elite athlete footwear and rapid prototyping, due to open in December 2027.
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ArticleBeyond the logo: what brands gain from mass participation sports
A 7.8% surge in event participation is reshaping where sporting goods brands can build durable equity – if they look past the finish-line banner.
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ArticleBoston Marathon: a battle of words, not only of runners
A misread campaign at marathon’s most visible address exposed Nike’s vulnerabilities – and gave Asics an opportunistic opening.
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News briefsOn opens first store in Boston
On’s 15th US store opened five days ahead of today’s Boston Marathon, marking an accelerating push into premium direct-to-consumer retail.
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ArticleKiprun embeds wear sensor in running shoes
Decathlon’s running brand partners with London startup Movmenta on a shoe that monitors its own foam degradation in real time.
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News briefsCiele Athletics introduces the Icon running line
Heat-ready gear built for training and race day.
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Article“A love letter to the run”: Brooks and Cynthia Erivo
Brooks is leaning into a culture-first marathon activation to reach new runners beyond its core, led by a compelling running testimonial.
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ArticleAdidas launches first shoe for adaptive athletes
Developed over several years with GAMUT Management and adaptive athletes, including two Paralympians, the shoe launched globally on March 21.
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ArticleSportsShoes Running Report: one in six Brits run
Younger generations lead UK running participation as the sport maintains a stable base — with motivations, barriers and technology habits mapped across 5,000 Brits.
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News briefsH&M MOVE takes running collection global from Barcelona
H&M’s sport label staged a global event in Barcelona to unveil its spring running range, pairing a media presentation with a 5K community race.
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ArticleChanges in Spain enabling Sprinter to expand
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
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ArticleASICS offers funded trail adventure to two runners
Two runners in France, Spain, UK and Germany can win a fully funded trail trip. Applications close March 19.
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ArticleSaucony continues its campaign of invitation-only footraces
The invitation-only relay format, now staged in five cities, anchors Saucony’s record marketing investment as FY 2025 sales topped $533m.
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Case StudyHow ASICS built a running platform empire
Seven acquisitions in seven years have made ASICS the world’s largest race registration operator. The financials back the thesis.
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ArticleOn keeps marching: another China flagship
Swiss performance brand opens 802sqm flagship in Shenzhen as Asia-Pacific net sales surged 96% in 2025.
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ArticleLidl’s carbon shoe tests limits of value sportswear
Carbon-plate shoe at €69.99 or less, Steffi Graf as ambassador: Lidl is repositioning Crivit — but running experts question whether the product fits the audience.
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ArticleOn opens first standalone store in Seoul
Swiss running brand On moves beyond department stores in South Korea with a three-floor standalone in Hannam-dong, opening March 12.
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ArticleMusic, relay race and community: On’s Real Energy
A Fred again.. soundtrack, a 20-city relay series and an anti-hustle message underpin On’s launch of the third-generation Cloudmonster.
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ArticleUS survey maps the new brand heat race
L.E.K.’s 2026 Brand Heat Index maps where HOKA, On, Arc’teryx and Salomon are gaining on legacy leaders.
