All Running articles – Page 2
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ArticleThe challenger hires the expert: GOFLUO taps John Zopfi
John Zopfi spent decades building wholesale networks for Patagonia and 7mesh. Now he is taking that playbook to the visibility Belgian challenger brand.
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ArticleAerospace-grade carbon fiber debuts in Xtep racing shoe
The fiber once reserved for deep-space and medical uses now sits under a runner’s forefoot in Xtep’s new racers
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ArticleCraft’s new shoes now span road and gravel racing
A recovery-focused trainer and a plated gravel racer show Craft chasing runners at both ends of the market.
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ArticleRunning brands bet on Europe to win the DTC race
On, HOKA and New Balance lead a wider field, including Asics and Saucony, investing in Europe’s community-led retail boom.
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ArticleRunning footwear sales climb 13% as US market stalls
US footwear sales inched up 1 percent in H1 2026, but running shoes grew 13 times faster.
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ArticleAmer Sports raises guidance again on Wilson swing
Running and sportstyle keep pulling Salomon forward while Wilson’s rackets nearly doubled the quarter’s growth rate to 24%.
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ArticleRunning State of Play 2026
Nearly a third of runners started during the pandemic, motivated by health not competition – they are reshaping the sport
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ArticleASICS trail shoes back its raised guidance
Two new trail shoes reinforce the running growth behind ASICS’ raised full-year forecast.
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News briefsMossel Bay to host Ironman South Africa in 2027
The Ironman Group has confirmed Mossel Bay as the new home of its South African full-distance race, debuting in April 2027.
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News briefsTrail-running app RacePace builds prep on race history
The update pulls a runner’s full ITRA history into prep, not just fitness data - sharper plans for those returning from a break.
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News briefsMarathon Tours launches Greek Odyssey Running Festival
The running travel operator’s new event pairs ancient landscapes with the Athens Marathon.
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ArticleThe rise of Indonesia’s local running shoe brands
Local brands control more than a third of Indonesia’s online running shoe sales, undercutting global competitors on price.
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News briefsCushioned running becomes 2027’s key battleground
Evercore ISI sees Nike and On converging on the cushioned-running segment that has driven HOKA’s share gains
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ArticleBoost to come for Brooks after Kerr’s run?
Brooks joins Nike, adidas and HOKA treating record bids as marketing events.
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ArticleHOKA names pop singer Hou Minghao as China ambassador
HOKA leans on entertainment reach to compete for younger Chinese runners.
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News briefsBrooks Running signs first NZ Team footwear deal
The multi-year deal covers ceremonies, podiums and Villages from Glasgow 2026 through LA28.
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News briefsTeva lets athletes co-design a shoe for the first time
Folding sponsored athletes into product development, not just marketing, is Teva’s answer to a crowded trail category.
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ArticleStrava’s bigger platform play
Three launches in five weeks - hiking, racing and rewards - reveal a much bigger ambition behind the update notes.
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ArticleFP Movement, ASICS launch debut footwear collaboration
ASICS’ first joint run-tennis release uses a lifestyle brand to extend beyond performance retail.
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ArticleInside Saucony’s marketing: community, not celebrity
Run as One, The Maze and Hood to Coast China’s Victory Team share one message: community over podiums
