All Running articles
-
News briefsMarathon Tours launches Greek Odyssey Running Festival
The running travel operator’s new event pairs ancient landscapes with the Athens Marathon.
-
ArticleThe rise of Indonesia’s local running shoe brands
Local brands control more than a third of Indonesia’s online running shoe sales, undercutting global competitors on price.
-
ArticleBoost to come for Brooks after Kerr’s run?
Brooks joins Nike, adidas and HOKA treating record bids as marketing events.
-
ArticleHOKA names pop singer Hou Minghao as China ambassador
HOKA leans on entertainment reach to compete for younger Chinese runners.
-
News briefsTeva lets athletes co-design a shoe for the first time
Folding sponsored athletes into product development, not just marketing, is Teva’s answer to a crowded trail category.
-
ArticleStrava’s bigger platform play
Three launches in five weeks - hiking, racing and rewards - reveal a much bigger ambition behind the update notes.
-
ArticleFP Movement, ASICS launch debut footwear collaboration
ASICS’ first joint run-tennis release uses a lifestyle brand to extend beyond performance retail.
-
Case StudyCase study: how Xtep turned Saucony into a profit engine
A $61 million China buyout turned a break-even brand into a fast-growing profit engine
-
News briefsNike Radical AirFlow apparel expands globally
A trail-born ventilation platform reaches shelves worldwide and debuts on elite track athletes at the Prefontaine Classic.
-
ArticleSatisfy’s new gear cools you the harder you sweat
Satisfy’s HeatCrush fabric claims to cool runners more as effort rises, launched with a 15-minute Atacama film.
-
ArticleGravel running becomes brands’ new growth strategy
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
-
ArticleWhile rivals go pink, New Balance goes neon
From neon boots to heat-reactive Stone Island cleats, New Balance turns color into its main World Cup storyline.
-
ArticleSeamless bras startup Hastko wants to scale in the US
At €3 million, the funding round is small, but it tests whether a by-women-for-women design thesis can compete in premium US retail.
-
ArticleOn’s robot-built shoe goes faster, lighter
The Cloudboom Strike 2 cuts midsole weight by 15% and adds new geometry. Six athletes have already run personal bests.
-
ArticleBoston Marathon: a battle of words, not only of runners
A misread campaign at marathon’s most visible address exposed Nike’s vulnerabilities – and gave Asics an opportunistic opening.
-
ArticleSportsShoes Running Report: one in six Brits run
Younger generations lead UK running participation as the sport maintains a stable base — with motivations, barriers and technology habits mapped across 5,000 Brits.
-
ArticleChanges in Spain enabling Sprinter to expand
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
-
ArticleASICS offers funded trail adventure to two runners
Two runners in France, Spain, UK and Germany can win a fully funded trail trip. Applications close March 19.
-
ArticleSaucony continues its campaign of invitation-only footraces
The invitation-only relay format, now staged in five cities, anchors Saucony’s record marketing investment as FY 2025 sales topped $533m.
-
ArticleNike and JD Sports’ 500-Runner Mall Takeover
How a grassroots run club founded by an ex-prisoner became one of Europe’s largest—and why Nike and JD Sports chose to partner with it.
