All articles by SGI Europe Editorial Team – Page 27
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News briefsPIF becomes title partner of the Saudi Ladies International Golf Tournament
The sovereign wealth fund is a prominent investor in leisure and sports, among other sectors.
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News briefsFloyd Mayweather introduces a line of performance nutrition supplements
The new 101 (ONE OF ONE) line was developed by Floyd Mayweather and Magnum Nutraceuticals.
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News briefsNew Balance replaces Castore as Bayer Leverkusen kit sponsor
The new agreement, beginning with the 2025/26 season, will cover the men’s, women’s and youth teams.
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News briefsArena agrees multi-year deal with the Italian Paralympic Swimming Federation
The collaboration is meant to strengthen the values of inclusion and accelerate the growth and development of the Paralympic movement.
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News briefsNFL to play first regular-season game in Ireland this year
The game is part of the NFL’s ongoing commitment to global expansion.
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News briefsOutDoor 2025 trade show paused
OutDoor 2025 has been paused by Messe München (MMG) and the European Outdoor Group (EOG).
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News briefsStrava unveils global winners of its inaugural Metro for Academic Researchers Program
Teaser: The ten projects, revolving around the use of Strava Metro, have been chosen across Europe, North America and Asia/Oceania.
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News briefsNike unveils the new Swoosh TC distance-running network
Swoosh TC will initially consist of clubs in Utah, Oregon and Arizona.
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News briefsPadel gets official recognition from the International University Sports Federation (FISU)
The sport of padel, which has been experiencing rapid growth across continents, will be further integrated into the international university sports movement.
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News briefsThe Roland-Garros stadium will host its first running event
“Run Set & Match” is organized by the French Tennis Federation and RnK.
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News briefsAsics EMEA appoints new head of Marketing, Merchandising and Product
Andreas Moll, Asics’ former Category Director of Running, takes over the role from Gary Raucher.
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News briefsThe NFL will play regular season games in Melbourne
This new multi-year commitment, part of the league’s ambition to accelerate international growth, will begin in 2026.
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News briefsJack & Jones introduces its first skiwear collection
The initiative has been driven by the brand’s French subsidiary.
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News briefsThe 2024 Tour of Britain boosted local economies by £30 million, according to new data
Post-event data from YouGov reveal the economic benefits to host locations of the 2024 Lloyds Tour of Britain Women and Men.
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News briefsInternational Skating Union announces full support to new UN initiative to preserve glaciers
Earlier this year, the UN declared 2025 as the ”International Year of Glaciers’ Preservation.”
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News briefsThe Olympic balloon and cauldron will return to Paris every summer until the LA2028 Games
French President Emmanuel Macron said the Olympic balloon would return to the Tuileries Gardens, where it was launched during the Paris 2024 Games.
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News briefsWilson introduces its first women’s-only tennis shoe
The new Intrigue Tour is designed to meet the specific requirements of the female athlete.
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News briefsOn adds four new athletes to its roster
The Swiss brand picked four young talents from Italy and Finland.
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News briefsThe PGA Show reached its largest size since 2009
The 72nd edition of the Show saw an expansion in exhibitors, attendees, net booth space and total event space.
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News briefsPadel continues to grow in Italy
The country passed the milestone of 4,000 indoor padel courts in 2024 and is expected to reach 10,000 courts overall this year.
