All articles by SGI Europe Editorial Team – Page 23
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News briefsPuma India partners with marathon organizers NEB Sports
Puma India will become the official sportswear partner for two major events in a multi-year deal.
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News briefsEight ski resorts form Global Sustainability Ski Alliance
The collaboration is designed to accelerate climate action and drive sustainable innovation in winter tourism.
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News briefsAdidas supports Stephen Lawrence Day Foundation scholarships at LCF
The scholarships will support young talents while fostering diversity within the creative industry.
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News briefsDetails of 2025 knowledge sharing program released by Eurobike
Marianne Weinreich, co-founder of the Cycling Embassy of Denmark and Cycling policy expert wil start this year’s specialist program.
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News briefsSkechers becomes official footwear partner of ATW Events
This collaboration aims to enhance the experience of the running community in the UK.
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News briefsJoma and the Spanish Olympic Committee extend their partnership
The Spanish sportswear brand accompanied the Spanish athletes at Rio 2016, Tokyo 2020 and Paris 2024.
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C-Suite InterviewOrtholite CEO Glenn Barrett: Some customers are pulling orders forward
Ortholite’s CEO shares insights on how his brand partners are reacting to the current geopolitical situation.
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News briefsOn partners with the International Testing Agency (ITA) to promote clean sport
It is ITA’s first-ever partnership with a commercial sportswear brand.
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News briefsDick’s Sporting Goods leads $120m investment in Unrivaled Sports
The funding round also included Dynasty Equity, LionTree, Miller Sports & Entertainment and existing investor The Chernin Group.
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News briefsLA28 announces the venues for the Opening and Closing Ceremonies
The Los Angeles Memorial Coliseum and the Stadium in Inglewood will host the ceremonies.
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News briefsAsics and Neurun team up on AI race-prep platform
The new AI-powered platform is designed to enhance race preparation for runners.
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News briefsPatrizio Di Marco invests in Be Sneakers
The former Gucci CEO has bought a minority stake in the Italian footwear manufacturer.
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News briefs
Two official candidates for the presidency of the French Olympic Committee
Amélie Oudéa-Castéra and Didier Séminet are the two candidates for the post.
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News briefs
Europe’s resale apparel market to reach €26bn by 2030, says new report
This would mark an average annual growth rate of 8.5 percent.
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News briefs
UEFA and IBSA strengthen collaboration on para-football development
The International Blind Sports Federation (IBSA) has been representing and promoting sports for people with visual impairments for over 40 years and is a founding member of the International Paralympic Committee (IPC).
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News briefsLondon eyes 2040 Olympic bid
The London Mayor would like to establish London as the global sports capital.
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News briefsDP World Tour adds $4m Indian event
The new DP World India Championship is expected further to popularize the sport of golf in the country.
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ArticleBrooks sets revenue record in Q1
In North America, sales improved by 13 percent, including a 38 percent increase in Canada, marking eight consecutive years of growth.
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News briefsNew Balance announces kit deal with Atalanta
The brand has agreed on a multi-year agreement with the Italian Serie A team.