All articles by SGI Europe Editorial Team – Page 46
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News briefsSkechers celebrates dismissal of shareholder lawsuit by Delaware Court
Skechers USA. Inc. has announced that the Delaware Chancery Court has dismissed with prejudice the shareholder derivative lawsuit filed on July 21, 2022, against all current and former members of the Skechers Board of Directors named as defendants. The Court’s decision to dismiss the action with prejudice was met with ...
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ArticleNorth-South gap persists in sports participation in Italy, says new report
Physically inactive people in Italy, who neither play sports nor participate in physical activity in their spare time, were 39.1 percent of the population in 2022, up from 34.8 percent in 2021, according to a new report titled “Gli Italiani e lo Sport” (tr.: “Italians and Sports”). Physical inactivity rates ...
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News briefsBidding war begins for French National football team kit sponsorship
Nike’s deal with French Football Federation ends in 2026, and the bidding war has begun to supply a kit to “Les Bleus.”
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News briefsWilson debuts 3D-printed airless basketball that “nearly fits” regulation
Who says a basketball has to be basic? Wilson just dropped a limited edition of the Airless Gen1 basketball, based on a prototype that doesn’t need inflating. The retail version has seen some tweaks and “nearly fits” regulation basketball standards for weight, size and bounce. “We knew it was time ...
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News briefsAdidas partners with neuroscientists to examine pressure in sports
Adidas is stepping up to help athletes navigate high-pressure moments in sports. The company has teamed up with sports neuroscientists at Neuro11 to understand how pressure affects players of football, basketball and golf during critical moments like penalty shootouts, clutch putts and must-make free throws. Adidas athletes Emiliano Martínez, Ludvig ...
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News briefsRecord UK viewership for women’s sports in 2023
A historic surge in viewership for women’s sports on linear TV swept across the United Kingdom in 2023, according to a report by the Women’s Sport Trust. The report reveals that audience numbers for female athletics reached an all-time high. A staggering total of 46.7 million individuals tuned in to ...
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News briefsOlympique Lyonnais extends partnership with Adidas
The French team Olympique Lyonnais has extended its agreement with Adidas, securing a kit supplier through the 2028/29 season. Adidas will be supplying the club’s men’s, women’s and age-grade teams as well as its academy teams. The partnership between OL and Adidas began in 2010, when the German brand replaced ...
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News briefsSport sponsorship’s growth in Italy is projected to accelerate this year
Sport sponsorship in Italy exceeded forecasts and grew by 1.5 percent in 2023 compared with 2022, reaching €780 million. Growth was primarily driven by Serie A, followed by investments in Lega Basket Serie A, football Serie B and volleyball SuperLega. According to the 23th edition of Il Futuro della Sponsorizzazione ...
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News briefsNike commits $3.2 million for indigenous youth
Nike is partnering with NFL clubs to help Native Americans and Indigenous youth become involved in football. Through Nike’s five-year, $3.2 million commitment, each NFL club can receive $20,000 per year to collaborate with local indigenous non-profits and other organizations and support football-based programs for young people in Native American ...
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News briefsCisalfa inaugurates large store, plans 10 openings in 2024
Cisalfa Sport has opened a new store in Rovereto, in Italy’s mountain region of Trentino Alto Adige. It is the retailer’s first store opening in 2024. The new 1,500-square-meter store sells sportswear, activewear and citywear from more than 100 brands. The store reportedly represented an investment of nearly €700,000, according ...
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ArticleDecathlon releases VR shopping app in US
Decathlon has introduced in the US a new, “immersive” shopping app for the Vision Pro, Apple’s virtual-reality (VR) headset. Both the app and the headset hit the US market on Feb. 2. The app, says Decathlon, is designed to “enable customers discover the company’s latest outdoor and ...
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News briefsNew golf simulation of “nearly” all courses set to launch
Ever dreamt about being able to play your local course in a digital world? Well, TruGolf may give you and a world of golfers that opportunity.
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ArticleSympatex adds two experts to sales team
Sympatex has expanded its sales team with Eric Brendel and Leandra Reisner as Business Development Managers. They are starting immediately. Reisner is an expert in sustainable textile innovations. The trained textile and clothing technician most recently worked as a sales representative at Weichert Agencies GmbH, where she was largely responsible ...
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ArticleMacron posts 15% sales increase
Italian teamwear brand Macron has announced a 15 percent sales increase to €196 million in 2023. Growth was homogeneous across the various markets in which the company operates, with excellent performance in its three main markets, including the UK, Italy, and Spain. International sales account for 80 percent of Macron’s ...
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Infographics & DataThe purchasing habits and motivations of “sporty” women
A new study has revealed the sports product shopping habits of women who regularly take part in sports. The results give an insight into what sports products women buy, how often, and what motivates their purchases.
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ArticleIntersport Austria motivates children and teenagers to do more sport
To mark its 60th anniversary, Intersport Austria wants to motivate children and teenagers to participate in sports with specific activities because the foundation for a sporty and healthy future is laid at toddler and primary school age. Source: Intersport Austria Thorsten Schmitz, Managing Director Unfortunately, however, the ...
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ArticleCampion to leave Nike after 17 years, joins UCLA
Nike’s current Managing Director of Strategic Business Ventures, Andrew Campion, is planning to leave the company on April 5, according to a recent filing with the US Securities and Exchange Commission (SEC). Campion, who has worked at Nike for 17 years, stepped into this very role in May last year. ...
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Infographics & DataTop 50 sporting retailers in the world 2022
Download our annual overview of the world’s 50 largest sports retailers, including revenue and growth ranking compared with last year.
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ArticleWolverine Worldwide sells Sperry to Authentic
Wolverine Worldwide has successfully offloaded its Sperry footwear brand to brand management firm Authentic Brands Group. Aldo Group, a Canadian retail group, has, at the same time, been appointed as the brand’s North American partner and will be responsible for wholesale, e-commerce and stores, Authentic said in a press release. ...
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ArticleMerger produces new league in American football
In the world of American football, the XFL and the USFL have merged into the United Football League (UFL). The league will be playing in the spring, which is the off-season for the National Football League (NFL), and has scheduled a first game for March 30. The league’s President and ...
