Venice, California-based U.S. technology and social media company Snap and Amazon Fashion are collaborating to bring new Virtual Try-On (VTO) experiences to Snapchat users and extend augmented reality (AR) to both brands and customers.
The new Snapchat try-on lenses include thousands of Amazon Fashion’s Virtual Try-On eyewear products. This allows Amazon brands to leverage their Amazon AR assets and showcase styles to millions of Snapchatters in an interactive experience. Customers can discover, shop and digitally try on thousands of eyewear styles directly on Snapchat and then seamlessly shop in the Amazon Fashion store.
Last year, Amazon Fashion customers ordered more than one billion fashion items via mobile devices. The growing Snapchat community of 363 million daily active users now has access to Amazon’s popular eyewear brands, including Maui Jim, Persol, Oakley and Costa Del Mar, to name a few. Eyewear is the first VTO Shopping Lens category for the partnership between Amazon and Snap, and the companies plan to expand to other industries in the future.
To create a seamless shopping experience, Amazon and Snap have partnered to establish 3D asset standards that allow Amazon’s extensive library of assets to be easily integrated with Snap’s AR Try-On technology. Under the partnership, Amazon’s 3D Asset technology, a service that can be extended to industry partners, will work with Snap’s Lenses to enable the sharing of 3D assets and product information, dynamically updating them to provide shoppers with up-to-date selection, product details and availability.
The Shopping Lenses will be available via @amazonfashion’s U.S. public profile on Snapchat, in Snap Lens Explorer via the For You and Dress Up tabs, and in the Snapchat Camera Lens Carousel.
