All Sporting Goods Intelligence articles in Volume 37, Issue 1+2
View all stories from this issue.
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ArticleAdidas outfits German basketball
Adidas becomes official outfitter of all 23 German national basketball teams from 2026, unveiling new jerseys and athlete ambassadors.
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ArticleJapanese walking tops 2026 fitness trends
Japanese walking leads surge in accessible fitness as PureGym report shows shift away from high-intensity workouts towards sustainable movement.
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ArticleApple expands Fitness+ to 28 new markets
Apple launched Fitness+ in 28 new markets on Dec. 15, adding AI-generated voice dubbing.
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ArticleRacquet sports add years to life
New research shows racquet sports offer the biggest longevity gains, with tennis adding nearly ten years compared to a sedentary lifestyle.
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ArticleWellness platforms compete on mental health
Wellness platforms now prioritise mental health, AI personalisation and measurable ROI as employers demand proof of impact on stress and costs.
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News briefsElliott pushes for CEO change at Lululemon with $1bn stake
Shares surge as activist investor Elliott targets leadership shake-up and strategic reset at Lululemon.
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ArticleFitness Beats Alcohol for Longevity
A comprehensive Norwegian study reveals that preserving high levels of cardiorespiratory fitness has a greater impact on longevity than making modest changes in alcohol intake, emphasizing the importance of staying active for long-term health outcomes.
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News briefsNike revenue beats expectations but margin pressure worries investors
Mixed results: Nike outperformed on revenue yet margins declined sharply, prompting investor caution.
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ArticleNike’s profit plunge overshadows revenue gains in Q2
Nike’s Q2 shows modest sales but a 32 percent profit drop, fueling doubts over Hill’s strategy as shares slide 10 percent.
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News briefsPUMA secures €608m in fresh financing
Sports brand PUMA SE has secured over €600 million in new financing to enhance liquidity and support its long-term funding strategy.
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Kerstin Neuber to leave Puma
Kerstin Neuber departs Puma after 18 years as Senior Director Corporate Communications to pursue new career opportunities.
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ArticleRunning shoes in 2025: more cushioned than ever
The sports shoe market swapped race-day fireworks for weekday miles. Gen Z embraced max-cushioned shoes for walking, running and commuting.
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ArticleHSG acquires majority stake in Golden Goose
Chinese investment firm HSG will take a majority stake in Golden Goose, with Temasek as minority investor, to support the brand’s international expansion.
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ArticleYour athlete’s shirt just became their personal trainer
New research maps 40 years of fabric innovation, from polyester to sensor-embedded textiles, revealing what works now and what’s coming next for brands.
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ArticleWhite House reports $235bn in tariff revenue
Tariffs look like a political win – but behind the figure lies a complex reality of missed targets and looming legal risks.
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ArticleOsaka exits Evolve agency
Osaka parts ways with boutique agency she built – raising questions about the future direction of her off-court ventures and her co-founder’s next steps.
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ArticleDescente opens global flagship in Beijing
Descente opens its global flagship “City of the Future” in Beijing, blending retail, sports culture and futuristic design.
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ArticleLululemon to enter six new markets in 2026
Lululemon plans its biggest expansion yet, entering six new markets in 2026 as growth slows in North America.
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ArticleVSP Vision completes acquisition of Italian eyewear giant Marcolin
Not-for-profit vision benefits provider VSP Vision has finalized its acquisition of Italian eyewear manufacturer Marcolin from PAI Partners.
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ArticleNew Balance picks Kapoor as India ambassador
The US sportswear brand has appointed actress Janhvi Kapoor to strengthen its market presence in India, a key growth region.
