All Sporting Goods Intelligence articles in Volume 37, Issue 17+18
View all stories from this issue.
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ArticleIntersport CFO on AI strategy and physical retail
Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.
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WebinarWatch now: Can Anta help Puma win in China again?
Watch the exclusive webinar with China’s latest e-commerce data.
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News briefsSaudi Arabia’s sovereign fund buys into the World Cup
PIF’s FIFA World Cup deal extends Gulf capital’s grip on global football from club level to the sport’s biggest stage
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ArticleMisto Holdings lifts Q1 operating profit 19%
Greater China double-digit growth and a sharpened lifestyle lineup are remaking FILA’s geographic mix – even as the US business retreats.
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News briefsA sport rights family business goes global
Matchroom Holdings, the UK sports rights giant behind boxing, snooker and darts, has sold a minority stake to US investment firm Bruin Capital.
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News briefsPurpose-led sponsorship gets a new playbook
A UK consultancy unveils a new service to help rights-holders and brands convert social impact into measurable commercial returns.
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News briefsKids join the race: Hyrox Youngstars goes permanent
One in five junior competitors in London had a parent racing the same weekend. Hyrox is making that a fixture.
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ArticleLululemon rejects Wilson’s board nominees
The $11.1 billion athleisure brand files definitive proxy materials ahead of its June 25 annual meeting, urging shareholders to back its own three candidates.
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ArticleWorld Cup 2026: The business of the beautiful game
Three brands outfit 77 percent of teams. Sponsorship is at record levels. And yet FIFA’s own pricing strategy may be the industry’s biggest risk.
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News briefsSportsShoes.com promotes mountain runner to trail marketing lead
Ben Mounsey, a former Great Britain mountain runner on staff since 2019, takes charge of trail and outdoor growth strategy.
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News briefsSkechers picks Mainhausen for German HQ
The move consolidates showroom and HQ into one facility at Europe’s largest footwear ordering campus.
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ArticlePolymarket hooks into another football league
Polymarket becomes Italian Serie A’s exclusive US prediction markets partner, with official data supplied via Genius Sports following its Legend acquisition.
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News briefsASICS launches first Alpine training camp
A chalet near Mont Blanc. Ten athletes at a time. ASICS is building loyalty where it counts.
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News briefsAnalysts split on Vans as VF Corp heads to earnings
Williams Trading and BTIG upgrade VF Corp on Vans momentum. Truist and Citi stay cautious. The gap between them is the story.
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ArticleAmer Sports beats Q1 estimates, raises 2026 guidance
Arc’teryx and Salomon drive a 32% revenue jump, clearing analyst targets and prompting an upgrade to full-year targets.
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News briefsWells Fargo downgrades Nike and Deckers on GLP-1 trend
he weight-loss drug wave is lifting apparel broadly – but the gains flow to categories tied to body-size change, leaving Nike and HOKA structurally exposed.
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ArticlePUMA’s €646 million loss and the Anta gamble
A suspended dividend and a new controlling shareholder frame a turnaround that goes well beyond cutting costs.
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ArticleAnime Is the New Jersey
Desperate to hook younger fans, sports brands are placing a surprising bet on anime, and the numbers prove its payoff.
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News briefsAtomic names six directors in commercial restructure
Atomic names six directors and separates brand-building from activation in a structure built around specialist retailers.
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News briefsWorld Cup 2026 kicks off with a trilogy of opening shows
Mexico City goes first on June 11, followed by Toronto and Los Angeles, in a three-country opening ceremony series developed with Balich Wonder Studio.
