BYD in F1: The athleisure and merchandise opportunity

By Yohana Belinda2026-06-26T12:31:00

Source: Puma motorsports on Instagram

For decades, Chinese factories made the world’s sports gear and kept only the processing fees. BYD in F1 could change that.

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.