Winter Sports
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News briefsOlympic flame handed to Italy
The Olympic flame for Milano Cortina 2026 was handed over in Athens and will begin its Italian relay on December 6, covering 12,000 km across 20 regions.
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News briefsMoncler returns to Winter Olympics
Moncler will sponsor Team Brazil at the 2026 Winter Olympics, marking its return to the Games with performance gear and iconic style.
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ArticleHockey team USA unveils 2026 hockey jersey
Team USA’s 2026 Olympic ice hockey jersey pays tribute to the 1960 Squaw Valley champions, unveiled ahead of Milano Cortina Winter Games.
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News briefsNike x Jacquemus Après Ski collection launches
Nike and Jacquemus launch an 18-piece Après Ski collection blending GORE-TEX performance outerwear with high-fashion design. Available now.
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ArticleSnow League raises $15m for global expansion
The Snow League, founded by Shaun White, has raised $15 million to expand its professional snowboarding and freeskiing league globally, with backing from 359 Capital, BITKRAFT Ventures, and Fenway Sports Group’s Linda Henry.
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ArticleLululemon unveils Team Canada 2026 Winter Games kit
Lululemon, in partnership with the Canadian Olympic and Paralympic Committees, has unveiled a technical and inclusive Team Canada kit for the 2026 Winter Games.
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ArticleUnion Binding Company launches its first snowboard boot
Union Binding Company has launched its first snowboard boot, the Reset Pro, through its new Union Boot Division, based in Italy’s technical footwear district.
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ArticleItaly enforces helmet rule for all skiers
From Nov. 1, Italy will require all snow sports participants to wear CE-certified helmets, tightening slope safety ahead of the Milano Cortina 2026 Olympics.
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ArticleAtomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
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ArticleGucci enters mountainwear with Altitude
Gucci has unveiled Altitude, its first mountainwear line, for AW25/26, merging technical performance with high fashion. Jannik Sinner is fronting the campaign.
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Luhta unveils Olympic Team Finland collection
Luhta Sportswear Company has revealed the official Olympic Team Finland collection for the Milan-Cortina 2026 Winter Games. It is inspired by Finnish Lapland and designed with sustainability and circularity in mind.
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ArticleH&M Move debuts elevated skiwear line
H&M Move unveils a new ski collection that fuses technical performance with sculptural, modern-glam design. Available from Oct. 30, the line features outerwear, suits and après-ski pieces.
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News briefsApreski Milano draws 5,000 ahead of 2026 Olympics
The first edition of the Apreski Milano Mountain Show gathered 5,000 visitors, 70 brands and nearly 200 speakers in Milan, blending sport, innovation and culture ahead of the 2026 Winter Olympics.
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ArticleIntersport becomes official retail partner of Ski Austria
Intersport Austria will become the exclusive retail partner and sponsor of Ski Austria’s trainer and service teams from the 2025/26 season.
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ArticleColmar's Milan cable car pop-up for 2026 Winter Games
Italian skiwear brand Colmar has opened a pop-up store shaped like a Cortina cable car inside Milan’s Central Station, bridging fashion, sport, and travel ahead of the 2026 Winter Olympics.
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ArticleProwinter: evolving from national trade show to Europe’s winter sports meeting point
What makes Prowinter more than just a trade show? Brand Manager Geraldine Coccagna shares what to expect from the 2026 edition in Bolzano.
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ArticleReusch opens new headquarters near Milan as part of long-term European growth strategy
Reusch inaugurates new €20 million headquarters in Vignate to strengthen logistics and European operations.
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ArticleAtomic enters the ski apparel market with new performance collection
Atomic unveils first full ski apparel line for 2025/26 season
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ArticleFIS releases environmental emissions reports
FIS achieved progress in organizational emissions and implemented more precise measurements.
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News briefsThirtyTwo appoints Brad Alband as Creative Director
Brad Alband returns to ThirtyTwo as creative director, taking the lead on brand growth as it launches its first snowboard bindings.
