All Adidas articles – Page 20
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ArticleDigitalization helps Adidas to recover
The Adidas Group made a strong recovery in the third quarter, approaching a normalization of its business, thanks largely to a 51 percent boost in e-commerce, coupled with a more a selective distribution policy. Mentioning its close relations with JD Sports Fashion and Zalando as examples, down to inventory sharing, ...
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News briefs
Adidas releases a collection with F***ing Awesome
Adidas Skateboarding has released a collection with F***ing Awesome, a brand of gear and apparel for skaters. Designed by the skate brand’s co-founder, Jason Dill, the collection is described as a “dual-season apparel and footwear concept series.” Installment One – consisting of a Taekwondo outfit, coveralls, a jersey set, technical ...
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ArticleAmazon posts 37% higher sales, net profit triples
Amazon said that its sales in the third quarter grew by 37 percent to $96.1 billion. They were boosted by booming online transactions during the coronavirus crisis worldwide, which prevented or discouraged shoppers from purchasing in physical stores. Excluding a $691 million favorable impact from year-over-year changes in foreign exchange ...
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News briefs
Adidas tops ranking of culturally relevant brands in sport
The Fan Intelligence Index, a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan brand, the ...
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New Amazon probe by the German Cartel Office
The German Cartel Office has reportedly opened yet another investigation into the practices of Amazon, this time looking into complaints that the giant e-tailer has entered into exclusive agreements with certain suppliers that prevent other retailers from selling certain branded products. As an example of this behavior, the German anti-trust ...
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Amazon starts ups in Sweden, with some glitches
Amazon’s dedicated platform for the Swedish market, Amazon.se is now live, but observers pointed to some embarassing bugs including translation mistakes, which resulted in some offensive or embarassing words used in product descriptions (e.g. valdakt instread of rapt for a plant), and picking the Argentinian flag instead of Sweden’s. Many ...
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News briefs
Adidas ranks high in Forbes’ ‘Best Employers’ list
The highest-ranking sports-related company on Forbes’ annual “World’s Best Employers” list this year was Adidas, at number 11, with Nike two slots behind. The next ones down were Puma (47), Decathlon (82), Under Armour (355), Foot Locker (482) and VF Corp. (505). The e-tailers that offer sporting goods for sale ...
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News briefs
AS Monaco launches its branded store on Amazon
AS Monaco, the football club that competes in France’s Ligue 1, has announced the launch of its official e-store on Amazon. The club portal will be available to customers in France as well as other European countries, including Italy, Spain, the U.K. and Germany. The agreement makes AS Monaco the ...
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ArticleAdidas may offload Reebok by March
Naming Anta Sports Products and VF Corp. as potential buyers for the brand, Germany’s usually well-informed Manager Magazin reports that the Adidas Group is planning to sell its Reebok division by next March. A spokesperson for the group said the company has a policy of not commenting on press rumors, ...
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News briefs
Marcolin puts out high-tech Adidas snow goggles
As the new licensee for Adidas eyewear, the Marcolin Group has announced the availability of two Adidas Terrex Snow Goggle models, each with a different lens and both made in Italy. The E-SUNTM VARIATM lens on the SP0039 has a toric shape and adjusts in less than 40 seconds to ...
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Amazon enjoys a record-breaking Prime Day
Third-party sellers on the Amazon Marketplace generated sales of more than $3.5 billion during the company’s recent Prime Day promotions on behalf of small and medium-sized businesses. This represents an increase of nearly 60 percent from last year’s promotion, outstripping the growth in Amazon’s own sales. Prime Day took place ...
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News briefs
Adidas holds digital festival for loyalty program members
Adidas has launched a “digital festival” for its loyalty program. Creators Club Week runs for seven days from Oct. 13 and is, according to the company, the first event of its kind. Adidas’ “global member community” will be privy to the company’s largest single introduction of exclusive and limited-edition ...
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News briefsAmanda Rajkumar will run HR for Adidas
Amanda Rajkumar, a 48-year-old British national with 24 years of experience in human relations at other global organizations, is taking the place of Karen Parkin at the Adidas Group as the executive board member in charge of global human relations, overseeing a staff of nearly 60,000 people. She will be ...
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News briefs
Adidas founds the Football Collective
Adidas has launched the Football Collective in London, Paris, Berlin, New York, Los Angeles and Tokyo. A form of federation of local individuals and clubs, the Football Collective intends to foster social changes through football. It will be working with local initiatives already set up under the Adidas Football Collective ...
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ArticleSports stocks rose by 10.8% in Q3
The sporting goods sector confirmed its resilience in the third quarter of 2020 with an average increase of 10.8 percent in the public companies’ share price between June 30 and Sept. 30. Comparatively, two relatively bullish American indexes, the Dow Jones 30 and the S&P 500, posted gains of only ...
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Adidas completes green bond offer
Adidas has announced the successful placement of its first sustainability bond, whose offer was more than five times oversubscribed. The €500 million bond carries a 0.00 percent coupon and has a duration of eight years. It is divided into five equal tranches and will be listed on the Luxembourg Stock ...
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News briefs
Intersport Germany builds up a running community
In partnership with Adidas, Intersport Germany has launched the Run Club, a new area within the Intersport smartphone app intended to form a community of runners who can organize themselves locally to get together. The app also provides information on events, training and nutrition. In connection with the launch, the ...
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News briefs
Liverpool coach becomes an Adidas ambassador
Just as Nike is starting to outfit the members of victorious Liverpool football team with its jerseys and cleats, Adidas has started a multi-year contract with the English club’s coach, Jürgen Klopp, to be one of its ambassadors, effective immediately. As he did before from 2016 with New Balance, the ...
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ArticleAmazon’s European chief is stepping down
Xavier Garambois, who has been running Amazon’s European retail operations for the past eight years, is leaving the company. According to The Telegraph, he will be replaced by Jorrit Van der Meulen, Amazon’s vice president for Europe, who has also been in charge of Amazon Devices (Alexa, Vesta, etc.) outside ...
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ArticleAmazon: The Janus-faced company
The current Covid19 crisis has accelerated Amazon’s consumer goods business exponentially. The Silicon Valley giant doubled its profits in the second quarter of this year and increased its turnover to nearly $89 billion. The share value has also nearly doubled since the middle of March. On Sept. 1, Amazon announced ...
