All Adidas articles – Page 20
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ArticleKanye West seeks to part ways with Gap
As our colleagues at the American edition of SGI are reporting, Kanye West has instructed his attorneys to cite breach of contract and end his deal with Gap. The rapper turned apparel and footwear designer has been badmouthing the company on Instagram as well as in the press, notably in ...
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ArticleMarket Analysis: The sports apparel market
This is an exclusive, yearly statistic available only to subscribers of SGI Europe. It includes revenue and market-share development, as well as a regional breakdown, of the major global sports apparel brands.
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Case StudyStep into the unknown: How Adidas is leading sportswear’s venture into the Metaverse
The German sporting goods giant has been exploring digital worlds to generate cash and hype – and its competitors are getting on board.
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News briefsAdidas unveils federation kits for World Cup in Qatar
Adidas has revealed the home and away federation kits created for the national teams of Argentina, Germany, Japan, Mexico and Spain that will be worn at the FIFA World Cup 2022 later this year. Each kit was designed “as a canvas for creativity, and an opportunity to capture and express ...
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ArticleKasper Rorsted to leave Adidas
Source: Adidas AG Kasper Rorsted, CEO Adidas AG has announced that Kasper Rorsted, CEO, and the company’s supervisory board have mutually agreed that Rorsted will step down from his position in 2023. The search for a successor has already begun. Rorsted will continue as CEO until a ...
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News briefs
Adidas with e-com-linked supermarket pop-up in Singapore
The Straits Times reports that Adidas has partnered with e-commerce platform Zalora, a leading Asian fashion online store, to launch a supermarket pop-up concept in Singapore. The pop-up at a local supermarket at the Bugis Junction shopping center on Victoria Street, which runs until Aug. 12, features exclusive Adidas items ...
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News briefsAdidas supplier NTX closes $200 million funding round
The textile technology company NTX, based in Singapore and Shanghai, has completed the funding of nearly $200 million in a C2 financing round led by Centurium Capital, with additional contributions from existing shareholder NRL Capital. Index Capital served as the exclusive financial advisor. According to a company release, the funding ...
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ArticleAdidas braces for more China woes, potential slowdown in global consumer spending
Adidas, which adjusted its FY22 guidance downward on July 26, reported a 10.2 percent increase in Q2 revenues (+4% currency neutral) to €5,596 million from €5,077 million. The sales gain was achieved despite ongoing supply and demand challenges and more than €300 million in lost revenues related to the factory ...
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News briefsAdidas reportedly to replace New Balance as AS Roma technical partner
The contract between New Balance and Italian football club A.S. Roma is due to expire at the end of the 2022/23 Serie A season. According to the Italian newspaper Il Tempo, the deal will not be extended, and Adidas is set to take over as a technical partner in a ...
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News briefsNHL to end kit contract with Adidas after 2023/24 season
The NHL (U.S. National Hockey League) has announced that it will not continue its contract with Adidas as jersey sponsor after the 2023/24 season. The contract between the NHL and Adidas had a term of seven years. Starting with the 2017/18 season, the Herzogenaurach-based company had replaced Reebok, which had ...
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News briefsRebag now also sells Adidas, Yeezy, Nike, Jordan
Luxury re-commerce platform Rebag is now offering shoes and apparel on its platform in addition to bags, watches and jewelry. This includes products from the Adidas, Yeezy, Nike and Jordan brands. “Shoes have been one of the top requests, so of course, we listened. We applied Rebag’s meticulousness for sourcing ...
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ArticleAdidas releases factsheet on its diversity, equity and inclusion
Set up in 2020, the ”Creating Lasting Change Now” program defined goals for enhancing diversity, equity and inclusion within the global Adidas company, while encouraging business ownership, accountability and transparency among its employees. The brand has now provided an update on those commitments, focusing on greater diversity, equity and inclusion ...
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News briefsSimplon installs pop-up exhibition at Breuninger in Munich
The Austrian bike manufacturer Simplon runs a new exhibition space in an unusual surrounding: In the high-fashion store Breuninger (formerly Konen) in the heart of Munich, the bike maker shows its bikes and offers 3D body scanning and consultancy on its products. The pop-up project runs for four weeks and ...
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News briefsAdidas will give its name to the new Porte de la Chapelle Arena in Paris
The Paris City Council has decided that the new sports arena at Porte de la Chapelle, in the north of the city, will bear the name of the German sportswear giant. Following the signature of the naming contract between Société Anonyme d’Exploitation du Palais Omnisport de Paris-Bercy (SAE POBP) and ...
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Infographics & DataDTC sales of five major sports brands
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsZalando signs Four Paws’ letter of intent for mulesing-free wool
The animal welfare organization Four Paws has announced a new signing of the letter of intent to move away from mulesing sheep’s wool. Retailer Zalando has joined the campaign, pledging to phase out its offerings of wool products that are not mulesing-free. The campaign calls for a complete shift away ...
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News briefsAdidas unveils murals honoring the stars of Women’s EURO
On July 7, Adidas unveiled four murals at various locations in London honoring the stars of UEFA Women’s EURO 2022™, just hours before the start of the event. The murals, created in collaboration with female artists from the U.K., celebrate the personal goals and achievements of Mapi Leon, Millie Bright, ...
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News briefsAdidas to move French HQ from Strasbourg to Paris
Adidas is planning to consolidate its French teams at a single new site in Paris by 2024. The company informed the 140 staff members at its French headquarters in Strasbourg on June 30. The move means that Adidas will leave France’s Grand Est region (formerly Alsace) after more than 60 ...
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ArticleAnalysis: Sporting goods industry stocks down more than 14% in Q2 2022
According to SGI Europe’s quarterly study of 38 select sporting goods industry stocks, the decline was less than the 16.25 percent average decline in the first quarter of 2022, when 34 out of 36 stocks posted a stock price drop from the end of the fourth quarter. Five of the ...
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News briefs
Adidas U.K.’s finance director leaves after more than 25 years
Business Live reports that Andrew Hackett, finance director at Adidas U.K. since April 2006, has left his position at the company. Hackett joined the Stockport-based division company in 1997 from KPMG in Manchester and has since served in various finance roles. The announcement about his departure comes after the company ...
