All Adidas articles – Page 16
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Infographics & DataThe largest athletic footwear brands 2020
This chart shows the revenue development of the top 24 athletic footwear brands brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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AnalysisMarket Analysis: The sports apparel market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports apparel brands including breakdown by region.
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News briefs
Nike is once again SportsPro’s most marketable brand
Nike has remained atop the heap in the 12th edition of SportsPro’s list of the World’s 50 Most Marketable (50MM) Brands, compiled by the sponsorship analytics firm Hookit. Nike scored 8.77 billion engagements, 58 percent more than in the previous year, leading to a 34 percent increase in sponsorship value ...
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Infographics & DataThe largest Sports Equipment Brands 2020
This chart shows the revenue development of the 41 major global sports equipment brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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AnalysisMarket Analysis: The sports equipment market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports equipment brands including breakdown by region.
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News briefs
Adidas veteran launches brand of petroleum-free apparel
Eric Liedtke has launched a brand of streetwear, called Unless, designed to require no materials derived from petroleum, in an effort to reduce the amount of polyester fed into landfills. Liedtke is a 25-year Adidas veteran, having served under such titles as executive board member in charge of global brands, ...
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News briefs
Adidas aims to keep women active during their cycle with TechFit Period Proof pants
Adidas is tackling an issue that has thankfully been de-tabooed in recent years: menstruating women in sports. With its new TechFit Period Proof tights and shorts, the German company now offers training pants that provide an extra layer of safety against menstrual blood leakage. The two styles incorporate Adidas’ Flow ...
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News briefs
Arsenal launches new fan rewards program
Arsenal has launched My Arsenal Rewards, a new fan loyalty program that gives fans the opportunity to convert their interactions with the club – ticket purchase, shopping at Arsenal Direct and Arsenal Retail etc. – into prizes, rewards and “money can’t buy” experiences. Adidas, the club’s team supplier, and Cadbury ...
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ArticleSporting goods stocks jumped by 26.65% in Q2
The average share price of the sporting goods sector grew by 26.65 percent between March 31 and June 30, accelerating from the 10.9 percent growth recorded in the first three months of this year. As usual, the public companies in this sector scored much better than all the major stock ...
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Infographics & DataDTC sales of five major sports brands for 2019, 2020
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019 and 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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![Screenshot 2021-06-24 at 09-08-06 Exclusive Research Study – The Sports Brands Winning The Online Race In Germany - LINK In[...]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/6/3/1/8631_screenshot20210624at090806exclusiveresearchstudythesportsbrandswinningtheonlineraceingermanylinkin..._218957_crop.png)
Infographics & DataBest-performing sports brands in the German online market
This is an extract of the research study The sports brands winning the online race in Germany in which we analysed 60 leading sports brands in Germany.
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Infographics & DataEarnings - Q1 2021 Results Adidas
This earnings briefing includes the highlights of the Q1 2021 from Adidas.
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News briefsAllbirds helps Adidas to develop its most climate-friendly running shoe
Working in remote mode in collaboration with Allbirds for 12 months, Adidas has developed its most sustainable performance running shoe. The first 100 pairs of the co-branded model, whose prototype is called Futurecraft Footprint, is being raffled off to members of Adidas’ Creators Club at the end of May. A ...
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News briefs
Adidas signs up the #1 NFL draft pick
The #1 NFL draft pick, Trevor Lawrence, has agreed to be sponsored by Adidas. The 21-year-old American footballer has also agreed to endorse Gatorade and to sign a special partnership for memorabilia and collectibles with Fanatics, the giant licensed products merchandiser based in Jacksonville, Florida. In fact, Lawrence has just ...
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News briefs
Adidas to sponsor Boston College football program
Adidas has signed a three-year deal to become the official brand of the Boston College’s (global) football program for athletic footwear, apparel and accessories, starting on June 1. As reported in early April, New Balance agreed earlier this month to supply the college’s 30 other non-football teams over the next ...
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Article
New Recycled Polyester Challenge aims to treble volumes
After the launch in 2017 of a “Sustainable Cotton Challenge,” Textile Exchange is now launching the “Recycled Polyester Challenge,” working in cooperation with the Fashion Industry Charter for Climate Action. The 85 brands and suppliers involved aim to increase the proportion of recycled polyester fibers used in their products from ...
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News briefs
Adidas’ basketball hub may move to Los Angeles
Adidas has decided to move its basketball operations in the U.S. from its North American campus in Portland, Oregon, to Los Angeles, according to Business Insider. The move would follow the brand’s appointment in December of Jerry Lorenzo, founder of the Fear of God brand of streetwear, as the person ...
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News briefs
Horst Widmann of Puma and FESI has died
Horst Widmann, a former top executive of Adidas and Puma and a former president of the Federation of the European Sporting goods Industry (FESI), has passed away. He was 80 years old. The highly diplomatic and kind-hearted executive was elected to lead FESI in 2004 and served multiple terms adding ...
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News briefs
Adidas’ new marketing campaign focuses on “possibilities”
In Adidas’ newest marketing campaign, “Seeing Possibilities,” several well-known endorsees of the brand appear at home in a series of 20 documentary films, representing yet another chapter in its wider “Impossible is Nothing” campaign. The theme this time is the “rebellious optimism” of sport as it relates to the brand, ...
