All Adidas articles – Page 17
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News briefs
Adidas is one of the Top 10 companies for corporate reputation
Adidas has ranked 7th in “The 2021 Global RepTrak 100,” a ranking of corporate reputation for companies with global revenues above $2 billion, compiled by The RepTrak Company, a reputation data and insights company based in Boston. Lego Group has taken the top spot, followed by Rolex, in the second ...
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News briefs
Adidas uses mushroom fibers in a Stan Smith model
Adidas has launched the Stan Smith Mylo, its first shoe whose upper is made with the Mylo material, a soft, natural and renewable alternative to leather that uses mycelium, which comes from the roots of mushrooms. Developed by a biotechnology firm, Bolt Threads, Mylo is described by the company as ...
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Article
Nike remains the world’s most valuable apparel brand
Nike has been awarded the title of the world’s most valuable apparel brand for the seventh consecutive year, despite a 12.5 percent drop in brand value to $30.4 billion, according to the Brand Finance Apparel 50 2021 report. Although Nike’s sales took a hit last year due to the pandemic, ...
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News briefs
Adidas releases a limited-edition Stan Smith Golf shoe
For the first time in the history of the brand, Adidas is bringing its iconic Stan Smith silhouette to golfers. The limited-edition Stan Smith Golf features a Primegreen upper made with high-performance recycled materials that use a minimum of 50 percent recycled content. The shoe’s distinctive green colorway is meant ...
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News briefs
Adidas and Stella McCartney release Beach Defender
The final installment of the Adidas by Stella McCartney spring/summer 2021 line is called Beach Defender. Developed under the creative direction of Netti Hurley and Monika Mogi, the accompanying campaign presents a “new line-up of activists connected by their passion for change, conserving our planet’s waters and the invigoration that ...
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News briefs
Moody’s confirms Adidas’ A2 rating
Completing a periodic review of Adidas, the rating agency Moody’s confirms its A2 credit rating; which it assigned one year ago when the group obtained a €3 billion loan to prop up its liquidity during the coronavirus pandemic. Moody’s mentioned among the positive factors Adidas’ long track record, its leading ...
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News briefs
Adidas denies sourcing in Uzbekistan
Adidas denies a report coming from Moscow that it is going to get shoes products in Uzbekistan.
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News briefs
Adidas uses more sustainable dye technologies for its new tennis range
Adidas said that its newest tennis apparel collection was made using more sustainable dye technologies that allow color to be applied to garments earlier in the creation process. This method is said to save up to 60 percent of the water and energy traditionally used, thereby reducing the environmental impact ...
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ArticleSporting goods industry stocks rose by 10.9% in Q1 2021
Confirming the resilience of our industry, the average stock market value of 38 selected public companies in the sporting goods sector advanced by 10.9 percent in the first three months of 2021. Comparatively, the main stock indices grew by only between 2.4 percent and 8.5 percent over the period.
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Article
Industry and governments react to Myanmar military coup
Pou Chen, the Taiwanese group that controls Yue Yuen, announced on March 30 that it has decided to shut down temporarily its production of athletic shoes for Adidas and Nike in Myanmar for safety reasons. The local management and essential staff will remain in place for maintenance purposes. A Taiwanese ...
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ArticleUzbekistan to produce Nike and Adidas footwear for Asia, Europe
The Uzbek company SinoInternational has inked an agreement to produce 3 million pairs of shoes in total under the Nike and Adidas brand names at its new factory in the Andijan region, starting from the fourth quarter of 2021. The facility is expected to achieve full production in the third ...
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Article
Further comments on Adidas’ focus on fewer categories
As we have already reported, Adidas wants to focus on fewer sports categories as part of its new “Own the Game” business plan through 2025. The outdoor sector is one of them, along with football, running and training.. Adidas’ CEO, Kaspar Rorsted, told the Financial Times a few days ago ...
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News briefs
Yeezy is valued at over $3.2 bn
Sales of sneakers resulting from Yeezy’s collaboration with Adidas grew by 31 percent to nearly $1.7 billion in 2020, according to a document compiled by UBS, details of which were reported by Bloomberg. According to the Swiss bank, the partnership generated $191 million in royalties for Yeezy, the sneaker and ...
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News briefs
New video series by Adidas shares empowering stories from women
Adidas has already indicated that it is focusing on women in many different ways as part of its new strategic development program. An all-new video series by Adidas, titled “Taking 5,” features the stories of women in sports who share their personal insights and encourage more women to trust in ...
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ArticleInsights on where sport shoes are made in 2021
We outline where Nike, Adidas, Puma, Asics, and Skechers shoes are made. As watchdogs urge sportswear companies to publish factory lists, we look at the global distribution of top brands’ suppliers.
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News briefsAdidas and Peloton collaborate on apparel
As expected, Adidas has announced the launch of a line of apparel with Peloton on March 25. The Adidas x Peloton spring/summer 2021 collection – designed in collaboration with the Peloton instructors Ally Love, Robin Arzón and Cody Rigsby – is made of tank-tops, tights, shorts, hoodies, T-shirts, crewnecks, sports ...
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Article
Myanmar violence raises concern in the industry
Many sports and fashion brands that have shifted part of their sourcing for apparel and footwear to Myanmar because of its lower labor costs are watching with awe the consequences of the recent military coup in the country. According to observers, it may be difficult for some of them to ...
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ArticleFootwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives, which are taking place also outside the athletic footwear sector, is motivated by growing consumer and regulatory pressure as well ...
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Infographics & DataEarnings - Q4 2020 and FY 2020 Results Adidas
This earnings briefing includes the highlights of the Q4 results and FY 2020 from Adidas.
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Infographics & DataInfographic Adidas - Improving Business Mix
This infographic shows gross margin improvement from Adidas from 48,3% in 2015 to expected ~52% in 2021. It also shows how Adidas is planning to increase the gross margin further to 53% to 55% by 2025.
